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| <b>The Rubberburner story - and clips!</b><br><font face=Verdana,Arial,Helvetica size=1>Posted on Friday, August 04 @ 17:46:30 PDT | |
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| <a href=search.php3?query=&topic=13&author=><img src=images/topics/scoop.gif border=0 Alt="Scoop/Info" align=left hspace=10 vspace=10></a> | |
| Paul Malmström reveals what I already suspected. The films were removed from the <a href=redirect.php3?op=redir&sid=16&url=http%3A%2F%2Fwww.rubberburner.com>rubberburner.com</a> and <a href=http://www.borntodestroy.com >borntodestroy.com</A> sites as they were taking up too much bandwidth.<BR> 'I guess Lee didn't really expect that it would take off the way it did.' says <B>Paul Malmström</B> one half of the creative team behind these ads, the other half being <b>Linus Karlsson.</B><BR> Thousands and more thousands have visited the sites over the past week.<BR> 'We actually shot the films for the sites during our lunchbreak at the shoot of the <a href=redirect.php3?op=redir&sid=16&url=http%3A%2F%2Fwww.buddelee.com%2F> BuddyLee</A> commercials in London. Then that night, we went home and made "crap" homepages for them.' <br><br>In response to how they spread the URL's it was actually quite simple.<BR> Paul says: "we made the QTfilms first and sent them around to a bunch of friends, who thought they were funny and passed them on, later we put up the homepages on a server belonging to our client BuddyLee, owned by Vanity Fair, and passed out the links best we could. I didn't even know that it was on losers.org!<BR> A few films were a bit "iffy" - or just not as funny- and we censored them from the sites.<BR> We also made radio, where the Curry calls the offices of Lee asking to fight with BuddyLee, and the poor soul on the other end replies 'but, it's only a doll'. These were <b>real</B> crank calls. <BR> There are posters in the campaign as well, and the TV commercials are already being showed but the big media rollout is on ABC in September.<BR> I wish we could update these fake homepages more and faster, I don't like the idea that someone in romania falls for it and feels "cheated" when he discovers it is in ad.<BR> Here in the states it's different, everything will come at once, first the homepage, radio, posters, then TV, and the viewer can add two and two together and solve the puzzle. I hope they just find it funny, even after they know that it is advertising. Actually, I think they will, people have talked to me about it and most find it hysterical.<BR> We're are certainly not the first to utilize the internet to create a "media virus" or whatever you want to call it in this way.<BR> Look at the Blair Witch project. They had millions fooled building the hype, some people still belive it is a real documentary."<P> Now for the big candy. Guess who has all the films? Here they are one by one kids. Enjoy while you can;<BR> <a href= grph/ads/cobra.mov> Curry shows the Cobra move</A><BR> | |
| <a href=redirect.php3?op=redir&sid=16&url=grph%2Fads%2Fpanther.mov> Curry shows the Panther move</A><BR> | |
| <a href=redirect.php3?op=redir&sid=16&url=grph%2Fads%2Fpeacock.mov> Curry shows the Peacock move</A><BR> | |
| <a href=redirect.php3?op=redir&sid=16&url=grph%2Fads%2Fspider.mov> Curry shows the Spider move</A><p> | |
| <a href=redirect.php3?op=redir&sid=16&url=grph%2Fads%2Froy_1.mov>Roy demolishes a beer...</A><BR> | |
| <a href= grph/ads/roy_2.mov>Roy demolishes a VCR...</A><BR> | |
| <a href=redirect.php3?op=redir&sid=16&url=grph%2Fads%2Froy_3.mov>Roy demolishes a guitar..</A><BR> | |
| <a href=redirect.php3?op=redir&sid=16&url=grph%2Fads%2FRoy4.mov>Roy demolishes a fish and a melon..</A><p> | |
| <a href=redirect.php3?op=redir&sid=16&url=grph%2Fads%2Fda_number_one.mov> Supergreg da numer one!</A><BR> | |
| <a href=redirect.php3?op=redir&sid=16&url=grph%2Fads%2Floving_U.mov> Supergreg Loving U</A><p> Ps, wired eat your heart out.. ;)</TD> | |
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| <tr><td bgcolor="#666600" align=center><font face=Verdana,Arial,Helvetica size=2 color="#FFFFFF">"The Rubberburner story - and clips!" | <a href="user.php3"><font color="#FFFFFF">Login</font></a> | <B>3</B> comments</font></td></tr> <tr><td bgcolor="#FFFF99" align="center"><font face=Verdana,Arial,Helvetica size=2> | |
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| <tr><td bgcolor="#666600" align=center><font face=Verdana,Arial,Helvetica size=1 color="#FFFFFF">Needs translation</td></tr> | |
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| <a name="7"><table width=99% border=0><tr bgcolor="#FFFF99"><td width=500><p><b>Re: The Rubberburner story</b> <font face=Verdana,Arial,Helvetica size=2>(Score: 1)<br>by PeterW on Friday, August 04 @ 21:02:30 PDT<br>(<a href="user.php3?op=userinfo&uname=PeterW">User Info</a>) </font></td></tr><tr><td>Though I find the films funny - especially when mr Borntodestroy smashes a melon (thanks for the clips! I missed them!) I am sceptic to if this actually brings any goodwill points to mr BuddLee the brand. Even after people in the states "put two and two together". And having seen those commercials, I get a slight 1970's SNL deja vu.. "Ooh noo mr Bill". Anyone else out there feel the same?</td></tr></table><br><p><font face=Verdana,Arial,Helvetica size=2 color=000000> [ <a href="comments.php3?op=Reply&pid=7&sid=16&mode=&order=&thold=">Reply</a> ]</font><p><ul><li><a href="comments.php3?op=showreply&tid=8&sid=16&pid=7&mode=&order=&thold=#8">Re: The Rubberburner story</a> by Clay2 <font face=Verdana,Arial,Helvetica size=2>on Friday, August 04 @ 23:14:13 PDT</font><br><ul><li><a href="comments.php3?op=showreply&tid=9&sid=16&pid=8&mode=&order=&thold=#9">Re: The Rubberburner story</a> by dabitch <font face=Verdana,Arial,Helvetica size=2>on Sunday, August 06 @ 14:49:22 PDT</font><br></ul></ul></p> | |
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