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| <FONT FACE=Verdana,Sans-serif,Arial,Helvetica size=2> Adland's most famous section <a href=badland.php3>Badland</A> is here.Ads shown side by side, Separated at birth or plain coincidence? An alien conspiracy or just a fluke?<br></TD> | |
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| <table width=99% border=0><tr bgcolor="#FFFF99"><td width=500><p><b>Mad Ave Must Have</b> <font face=Verdana,Arial,Helvetica size=2><br>by Wes on Tuesday, August 08 @ 02:34:03 PDT</td></tr><tr><td><p>It's an archival retrospective from the granddaddy of all creative organizations--The | |
| New York Art Directors Club. Founded back in 1920, this ad club probably has | |
| more right to a greatest hits book than group in the ad universe. However, I | |
| haven't seen it and, frankly, I'm a little suspicious of it. Why? Well, it's | |
| only 256 pages long and measures (in inches) 1.21 x 9.78 x 7. Yeah, yeah, I | |
| know size doesn't matter. But consider the fact that it's padded with essays | |
| by a dozen or so of the usual suspects (yes, Della Femina and George Lois are | |
| included) and you wonder how much space is left for the award winning ads the | |
| title promises. </p> | |
| <p>Though the book has been out since July, I noticed on the <a href="http://www.adcny.org/calevents/calevents2.html">Art | |
| Directors Club site</a> that they're having an invitation only launch party | |
| September 20th. I guess that's to accommodate the vacation schedules of the | |
| essayists. The way ad books sell, I suspect it might be half way on its way | |
| to the remainder pile by then. I know volumes in my collection like "Bill Bernbach's | |
| Book," and even George Lois' last press release in book form "What's the Big | |
| Idea" didn't stick around beyond their first press run. So if you're interested, | |
| snap it up. I know I probably will, despite my misgivings. It lists for $39.95 | |
| (yikes) but I've seen it as low as $23.97 at <a href="http://www.alldirect.com">AllDirect.com.</a> | |
| Obviously greatness has a price.</p> | |
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