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<table width=99% border=0><tr bgcolor="#FFFF99"><td width=500><p><b>This Dollar is Golden <font color=#330000> submitted by The :30 Critic</font></b> <font face=Verdana,Arial,Helvetica size=2><br>by dabitch on Thursday, August 10 @ 15:34:07 PDT</td></tr><tr><td> <br>
The Washington spokes-character is composed of the likeness of Washington as he appears
on the one Dollar Bill, animated onto the body of a thirty-something male urbanite.
The commercials follow this clever character through a variety of everyday purchasing
and social situations, while Washington explains that he's not upset because his
picture wasn't selected for the coin.
<br>
<br>
Trendy phrases including "It's So Money" and the ad campaign's tagline, "Changing
the Face Of Money" make the advertising spots memorable and draw the viewer in to
find out exactly what is going on.
<br>
<br>
And what exactly is going on? Why is it that the US Mint has launched a massive
advertising and publicity campaign to promote a new coin? It seems unnecessary to
advertise money as there is only one source for US currency, and it would seem unlikely
that the US Mint is in jeopardy of losing its position as the official source for
US currency.
<br>
<br>
The creators respond by stating that that they hope the ad campaign will encourage
people to spend the coin like regular money, instead of simply adding the new currency
to coin collections like it's predecessor, The Susan B. Anthony.
<br>
<br>
Whereas public opinion will ultimately determine if the coin is successful, the likeable
advertising campaign which includes print, radio, transit, Internet and two TV ads
will certainly help its cause.
<br>
<br>
Although Washington doesn't make any mention of who appears on the new coin, it
features the assumed likeness of Sacagawea a young Shoshone woman who assisted Lewis
and Clark on their journey to the Pacific Ocean.
<br>
<br>
You can find the commercials by logging into the US Mint Web site at http://www.usmint.com/
<br>
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