Permalink
Cannot retrieve contributors at this time
web-hack-mirror/mirror/2000/08/22/www.ad-rag.com/comments.php3?op=Reply&pid=26&sid=32&mode=threaded&order=0&thold=0
Go to fileThis commit does not belong to any branch on this repository, and may belong to a fork outside of the repository.
174 lines (145 sloc)
11.7 KB
This file contains bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters.
Learn more about bidirectional Unicode characters
| <html><html> | |
| <head> | |
| <title>Adland, the creatives playpen - Adland, truth on advertising</title> | |
| <style rel=stylesheet type=text/css> | |
| A:link { text-decoration: underline; font-weight: bold; } | |
| A:active { text-decoration: none; } | |
| A:visited { text-decoration: underline; font-weight: bold; } | |
| A:hover { text-decoration: underline; } | |
| </style> | |
| </head> | |
| <body bgcolor="#FFFF99" text="#000000" link="#660000" vlink="#000000" topmargin=5 leftmargin=0 rightmargin=0 marginheight=5> | |
| <table border=0 cellpadding=4 cellspacing=0 width=100% align=center> | |
| <tr><td> | |
| <CENTER> | |
| <table border="0" cellspacing="0" cellpadding="3" width="98%" bgcolor="#666600"> | |
| <tr> | |
| <td> <a href="index.html"><img src="themes/adland/deflogo.gif" alt="Welcome to Adland, the creatives playpen" border=0></a> | |
| </td> | |
| <td align=right> | |
| <form action="search.php3" method=post> | |
| <font face=Verdana,Sans-serif,Arial,Helvetica size=2 color="FFFFFF"> Search: | |
| <input type=name name=query> | |
| </FONT> | |
| </form> | |
| <font face=Verdana,Sans-serif,Arial,Helvetica size=1 color="FFFFFF">The <a href="badland.php3">Badland</A> pages are not included in the search.</FONT> | |
| </tr> | |
| <tr bgcolor="#CCCC66"> | |
| <td colspan=2> <font face=Verdana,Sans-serif,Arial,Helvetica size=2 color=330000>Adland, by the adgrunts for the adgrunts</font></td> | |
| </tr> | |
| </table></CENTER> | |
| </td></tr> | |
| <tr><td valign=top width=100%> | |
| <table border=0 cellspacing=0 cellpadding=2 width=100%> | |
| <tr><td valign=top width=150> | |
| <!-- Blocks Init --> | |
| <TABLE WIDTH="160" CELLPADDING=0 CELLSPACING=0 BORDER=0> | |
| <TR> | |
| <TD ALIGN=right VALIGN=BOTTOM WIDTH="11" HEIGHT="11"><IMG SRC="themes/adland/menutopleft.gif" width="11" height="11" alt=""></TD> | |
| <TD ALIGN=MIDDLE WIDTH="149" HEIGHT="11" VALIGN=BOTTOM><IMG SRC="themes/adland/menutop.gif" width="149" height="1" alt=""></TD> | |
| <TD ALIGN=left VALIGN=BOTTOM WIDTH="100" HEIGHT="11"><IMG SRC="themes/adland/menutopright.gif" width="11" height="11" alt=""></TD></TR> | |
| <TR> | |
| <TD ALIGN=right VALIGN=BOTTOM WIDTH="11" HEIGHT="11" BACKGROUND="themes/adland/menuleft.gif"><IMG SRC="themes/adland/menutopleft.gif" width="11" height="11" alt=""></TD> | |
| <TD ALIGN=CENTER bgcolor="#666600"> | |
| <FONT FACE=Verdana,Sans-serif,Arial,Helvetica size=2 color=#FFFFFF><B>Main Menu</B></FONT></TD> | |
| <TD ALIGN=left VALIGN=BOTTOM WIDTH="100" HEIGHT="11" BACKGROUND="themes/adland/menuright.gif"><IMG SRC="themes/adland/menutopright.gif" width="11" height="11" alt=""></TD></TR> | |
| <TR> | |
| <TD ALIGN=RIGHT BACKGROUND="themes/adland/menuleft.gif" WIDTH="11"> </TD> | |
| <TD ALIGN=left VALIGN=TOP BACKGROUND="themes/adland/grid.gif"> | |
| <FONT FACE=Verdana,Sans-serif,Arial,Helvetica size=2><li><a href=index.php3>Adland home</a> | |
| <li><a href=topics.php3>News topics</a> | |
| <li><a href=adlist.php3>Adlands mailinglist</a> | |
| <li><a href=sections.php3>Ad rants, Ad books.</a> | |
| <li><a href=links.php3>Ad Links!</a><BR> Searchable link index. | |
| <li><a href=news.php3>Headlines worldwide</a> | |
| <li><a href=faq.php3>Adland's FAQ</a> | |
| <li><a href=stats.php3>Stats</a> | |
| <li><a href=top.php3>Top 10 articles</a> | |
| <li><a href=sitemap.php3>Sitemap</a><BR> | |
| <br></TD> | |
| <TD ALIGN=LEFT BACKGROUND="themes/adland/menuright.gif" WIDTH="11"> </TD></TR> | |
| <TR> | |
| <TD ALIGN=right VALIGN=TOP WIDTH="11" HEIGHT="11"><IMG SRC="themes/adland/menubottomleft.gif" width="11" height="11" alt=""></TD> | |
| <TD ALIGN=MIDDLE WIDTH="149" HEIGHT="11" VALIGN=TOP><IMG SRC="themes/adland/menubottom.gif" width="149" height="1" alt=""></TD> | |
| <TD ALIGN=left VALIGN=TOP WIDTH="11" HEIGHT="11"><IMG SRC="themes/adland/menubottomright.gif" width="11" height="11" alt=""> | |
| </TD></TR></TABLE> | |
| <!-- Show Left Blocks --> | |
| <TABLE WIDTH="160" CELLPADDING=0 CELLSPACING=0 BORDER=0> | |
| <TR> | |
| <TD ALIGN=right VALIGN=BOTTOM WIDTH="11" HEIGHT="11"><IMG SRC="themes/adland/menutopleft.gif" width="11" height="11" alt=""></TD> | |
| <TD ALIGN=MIDDLE WIDTH="149" HEIGHT="11" VALIGN=BOTTOM><IMG SRC="themes/adland/menutop.gif" width="149" height="1" alt=""></TD> | |
| <TD ALIGN=left VALIGN=BOTTOM WIDTH="100" HEIGHT="11"><IMG SRC="themes/adland/menutopright.gif" width="11" height="11" alt=""></TD></TR> | |
| <TR> | |
| <TD ALIGN=right VALIGN=BOTTOM WIDTH="11" HEIGHT="11" BACKGROUND="themes/adland/menuleft.gif"><IMG SRC="themes/adland/menutopleft.gif" width="11" height="11" alt=""></TD> | |
| <TD ALIGN=CENTER bgcolor="#666600"> | |
| <FONT FACE=Verdana,Sans-serif,Arial,Helvetica size=2 color=#FFFFFF><B>Badland!</B></FONT></TD> | |
| <TD ALIGN=left VALIGN=BOTTOM WIDTH="100" HEIGHT="11" BACKGROUND="themes/adland/menuright.gif"><IMG SRC="themes/adland/menutopright.gif" width="11" height="11" alt=""></TD></TR> | |
| <TR> | |
| <TD ALIGN=RIGHT BACKGROUND="themes/adland/menuleft.gif" WIDTH="11"> </TD> | |
| <TD ALIGN=left VALIGN=TOP BACKGROUND="themes/adland/grid.gif"> | |
| <FONT FACE=Verdana,Sans-serif,Arial,Helvetica size=2> Adland's most famous section <a href=badland.php3>Badland</A> is here.Ads shown side by side, Separated at birth or plain coincidence? An alien conspiracy or just a fluke?<br></TD> | |
| <TD ALIGN=LEFT BACKGROUND="themes/adland/menuright.gif" WIDTH="11"> </TD></TR> | |
| <TR> | |
| <TD ALIGN=right VALIGN=TOP WIDTH="11" HEIGHT="11"><IMG SRC="themes/adland/menubottomleft.gif" width="11" height="11" alt=""></TD> | |
| <TD ALIGN=MIDDLE WIDTH="149" HEIGHT="11" VALIGN=TOP><IMG SRC="themes/adland/menubottom.gif" width="149" height="1" alt=""></TD> | |
| <TD ALIGN=left VALIGN=TOP WIDTH="11" HEIGHT="11"><IMG SRC="themes/adland/menubottomright.gif" width="11" height="11" alt=""> | |
| </TD></TR></TABLE> | |
| <TABLE WIDTH="160" CELLPADDING=0 CELLSPACING=0 BORDER=0> | |
| <TR> | |
| <TD ALIGN=right VALIGN=BOTTOM WIDTH="11" HEIGHT="11"><IMG SRC="themes/adland/menutopleft.gif" width="11" height="11" alt=""></TD> | |
| <TD ALIGN=MIDDLE WIDTH="149" HEIGHT="11" VALIGN=BOTTOM><IMG SRC="themes/adland/menutop.gif" width="149" height="1" alt=""></TD> | |
| <TD ALIGN=left VALIGN=BOTTOM WIDTH="100" HEIGHT="11"><IMG SRC="themes/adland/menutopright.gif" width="11" height="11" alt=""></TD></TR> | |
| <TR> | |
| <TD ALIGN=right VALIGN=BOTTOM WIDTH="11" HEIGHT="11" BACKGROUND="themes/adland/menuleft.gif"><IMG SRC="themes/adland/menutopleft.gif" width="11" height="11" alt=""></TD> | |
| <TD ALIGN=CENTER bgcolor="#666600"> | |
| <FONT FACE=Verdana,Sans-serif,Arial,Helvetica size=2 color=#FFFFFF><B>User Login!</B></FONT></TD> | |
| <TD ALIGN=left VALIGN=BOTTOM WIDTH="100" HEIGHT="11" BACKGROUND="themes/adland/menuright.gif"><IMG SRC="themes/adland/menutopright.gif" width="11" height="11" alt=""></TD></TR> | |
| <TR> | |
| <TD ALIGN=RIGHT BACKGROUND="themes/adland/menuleft.gif" WIDTH="11"> </TD> | |
| <TD ALIGN=left VALIGN=TOP BACKGROUND="themes/adland/grid.gif"> | |
| <FONT FACE=Verdana,Sans-serif,Arial,Helvetica size=2><li><a href=user.php3>Your Account</a> | |
| <li><a href=submit.php3>Submit News!</a><BR> Becoming a user is simple, I don't care where you live, what your cat eats or any other longwinded forms, just sign up with your favorite handle. You can keep your email a secret from the sitevisitors and change the index.page to show your favorite topic first.<br></TD> | |
| <TD ALIGN=LEFT BACKGROUND="themes/adland/menuright.gif" WIDTH="11"> </TD></TR> | |
| <TR> | |
| <TD ALIGN=right VALIGN=TOP WIDTH="11" HEIGHT="11"><IMG SRC="themes/adland/menubottomleft.gif" width="11" height="11" alt=""></TD> | |
| <TD ALIGN=MIDDLE WIDTH="149" HEIGHT="11" VALIGN=TOP><IMG SRC="themes/adland/menubottom.gif" width="149" height="1" alt=""></TD> | |
| <TD ALIGN=left VALIGN=TOP WIDTH="11" HEIGHT="11"><IMG SRC="themes/adland/menubottomright.gif" width="11" height="11" alt=""> | |
| </TD></TR></TABLE> | |
| <img src=images/pix.gif border=0 width=150 height=1> | |
| </td><td width=100% valign=top> | |
| <table width=99% border=0><tr bgcolor="#FFFF99"><td width=500><p><b>Re: Big vs. Small</b> <font face=Verdana,Arial,Helvetica size=2>(Score: 1)<br>by <a href="mailto:mcronald@yahoo.com"><font color="#666600">The_Thirty_Second_Critic</font></a> <font face=Verdana,Arial,Helvetica size=2><b>(mcronald@yahoo.com)</b></font> on Tuesday, August 22 @ 04:55:25 PDT</td></tr><tr><td>Well, where do I begin…? I’ll break it down into three concepts: Creativity, Large vs. Small, and Restructuring <br> | |
| <br> | |
| Most importantly creativity – It’s no secret in big agencies, that in-the-trenches staff creativity is squeezed out during group brainstorms, and the upper-level account staff (those with client contact) seem to get all the praise and client recognition. However I can’t tell you how many times I’ve seen great concepts trashed by a stupid client. Clients are the deathblow to creativity, not whether it’s a big or small agency. <br> | |
| <br> | |
| Award winning work is the result of a good agency allowed to do its job (namely be creative), by the client. Agencies dealing with clients who already ‘know‘ what is creative, will suffer. It’s a rule! <br> | |
| <br> | |
| Next up… “We can see large agencies panic in the face of all these youthful start-ups…” <br> | |
| <br> | |
| I think the statement is shortsighted. Big agencies have amazing mobility when it comes to responding to million-dollar RFP’s and exceedingly detailed client changes on tight deadlines. The smaller shops just can’t compete. Big agencies know the smaller agencies offer more personalize contact, however the panic is pure media myth. Big agencies deal in calculated risk, and small shops don’t scare them. Large agencies thrive on competition. <br> | |
| <br> | |
| Lastly: “Isn't it more valuable to think about restructuring the whole rather than disintegrating the parts?” <br> | |
| <br> | |
| This is a complicated, trick question. Can you really imagine an accounting department, on deadline, surrounded by couches and mood lighting? Not everybody can focus in a casual friendly environment. Restructuring a big ad agency is a needless exercise. Big agencies know that people who need more ‘decorative’ surroundings will find it in five-person loft space. They also know that the next round of college grads will fill the cubes of the recently departed. <br> | |
| <br> | |
| My two-cent conclusion will agree with your conclusion: Shop around and find an agency that is right for you. If the large agency experience makes you miserable then go for a start-up… same goes for the reverse. </td></tr></table><hr><form action="comments.php3" method=post><P><FONT color="#666600"><B>Your Name</B></FONT> Anonymous<P><FONT color="#666600"><B>Subject</B></FONT><BR><INPUT TYPE="text" NAME="subject" SIZE=50 maxlength=60 value="Re: Big vs. Small"><BR><P><FONT color="#666600"><B>Comment</B></FONT><BR><TEXTAREA wrap=virtual cols=50 rows=10 name=comment></TEXTAREA><br> | |
| <font face=Verdana,Arial,Helvetica size=2>Allowed HTML:<br> <p> <b> <i> <a> <em> <br> <strong> <blockquote> <tt> <li> <ol> <div> <ul><br><INPUT type="hidden" name="pid" value="26"><INPUT type="hidden" name="sid" value="32"><INPUT type="hidden" name="mode" value="threaded"><INPUT type="hidden" name="order" value="0"><INPUT type="hidden" name="thold" value="0"><INPUT type=submit name=op value="Preview"><INPUT type=submit name=op value="Ok!"> <SELECT name="posttype"><OPTION value="exttrans">Extrans (html tags to text)<OPTION value="html" >HTML Formatted<OPTION value="plaintext" SELECTED>Plain Old Text</SELECT></FORM><br> | |
| </td></tr></table> | |
| </td></tr></table> | |
| </body></html> | |
| <font face=Arial,Helvetica size=1><center> | |
| Adland is hosted by Dabitch. You should read the <a href=sections.php3?op=viewarticle&artid=70>disclaimer</A>, it's healthy | |
| and nutritious.<br> | |
| All logos and trademarks in this site are property of their respective owner. The comments are property of their posters, all | |
| the rest © 2000 by Dabitch<br> | |
| This web site was made with <a href=http://linuxpreview.org/php-nuke.php3>PHP-Nuke</a>, a web portal system written in | |
| PHP. PHP-Nuke is Free Software released under the <a href=http://www.gnu.org>GNU/GPL license</a>.<br> | |
| <br> | |
| </body> | |
| </html> | |