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| <title>Adland, the creatives playpen - Adland, truth on advertising</title> | |
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| <td colspan=2> <font face=Verdana,Sans-serif,Arial,Helvetica size=2 color=330000>Adland, by the adgrunts for the adgrunts</font></td> | |
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| <FONT FACE=Verdana,Sans-serif,Arial,Helvetica size=2 color=#FFFFFF><B>Badland!</B></FONT></TD> | |
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| <FONT FACE=Verdana,Sans-serif,Arial,Helvetica size=2> Adland's most famous section <a href=badland.php3>Badland</A> is here.Ads shown side by side, Separated at birth or plain coincidence? An alien conspiracy or just a fluke?<br></TD> | |
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| <FONT FACE=Verdana,Sans-serif,Arial,Helvetica size=2 color=#FFFFFF><B>User Login!</B></FONT></TD> | |
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| <FONT FACE=Verdana,Sans-serif,Arial,Helvetica size=2><li><a href=user.php3>Your Account</a> | |
| <li><a href=submit.php3>Submit News!</a><BR> Becoming a user is simple, I don't care where you live, what your cat eats or any other longwinded forms, just sign up with your favorite handle. You can keep your email a secret from the sitevisitors and change the index.page to show your favorite topic first.<br></TD> | |
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| <p align=justify><h4 align="center"><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" color="#CC6600">Adland's Frequently Asked Questions.</font></h4><blockquote> <p><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2">I get a lot of nice mail, <i>nasty</i> mail, spam spam and s'more spam, and sometimes some really valid questions mailed to me.<br> Unfortunately I get swamped with more and more mails each day and though I'd love to try and help I simply cannot reply to all emails sent to me. Please understand this before clicking on the mail button. I run this site <b>alone</b>, on my <b>free time, for free</b> and I am <b>not</b> a service or dictionary<b>, </b>and do not proclaim to be an Ad God with knowledge of every single thing regarding ads in this wide world. <br> Do <b>not</b> ask me questions regarding other peoples sites as they are not mine and not my responsibility. (Yes some people actually are this dumb) <br> To get <font color="#CC6600"><u>more information about an ad or commercial</u></font><u>,</u> use the extended knowledge of Adlands visitors by posting a question under the right subject in the newsboard instead. If you have other questions not answered here, then you can email me at the email addresses mentioned in the FAQ. (*ha!* I'm making you read it before I give you the address!)</font></p> <p><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2" color="#CC6600"><b>About the new news system:</b></font> </p> <p><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2"><a href="#signing">Why should I become a user? I hate signing up for things.</a><br> <a href="#post">When I post a news item, where does the post go?</a><br> <a href="#comment">Do I have to become a user to comment?</a><br> <a href="#email">I want to be a user, but don't like giving out my email to strangers.</a><br> <a href="#spaces">Can I use my full name, with spaces as a handle?</a><br> <a href="#warning">I get some "Warning: Supplied argument is not a valid MySQL result resource in /usr/www/ad-rag.com/html/admin.php3 on line 1561" what <i>is</i> that?</a></font></p> <font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2" color="#CC6600"><b>About Adland and general questions.</b></font> <p><font face="Verdana, sans-serif, Arial, Geneva, Helvetica"><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2"><a href="#who">Who are you? What do you do?</a><br> </font><font face="VERDANA,ARIAL,GENEVA,helvetica" size="2"><a href="#send">Can I send you a ripped off ad?<br> </a></font><font face="VERDANA,ARIAL,GENEVA,helvetica" size="2"><a href="#where">I don't have a scanner! Can I snail mail you an Ad?</a> <br> <a href="#class">Can you help me find books for my research?</a><br> <a href="#subliminal">Can you help me find subliminal ads?</a><br> <a href="#help">Can you help me find so-and-so ad?</a><br> <a href="#subaru">How does one go about approaching a company with an ad idea anyway??</a><br> <a href="#banners">Do you have any banners?</a><br> <a href="#dabitch">Why Dabitch? Where did it come from?</a><br> <a href="#ripped">Why make a site about Ripped off ads?</a><br> <a href="#only">Do you ever rant about things other than advertising?</a><br> <a href="#mags">Can you help me find marketing magazines online?<br> </a></font><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" color="#FFFFFF" size="2"><a href="#work">After years in advertising what is it that make one persons work stand out?</a></font><font face="VERDANA,ARIAL,GENEVA,helvetica" size="2"><a href="#press"><br> Has Adland gotten any press?</a></font></font></p> <p><font face="Verdana, sans-serif, Arial, Geneva, Helvetica"><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2"><b><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" color="#993333" size="2"><a name="signing"></a></font><font color="#CC6600">Why should I become a user? I hate signing up for things.</font></b><br> You don't have to become a user. As a user you can post comments <i><b>and</b></i> news items with your name/nickname.</font> <font size=2>If you aren't a user you can only comment, and only as "anonymous". As a user you can also change the top indexpage to suit your taste, sort new articles after subjects and add extra menus without links any way you like, which is kinda neat. Also, I will not allow <b>any</b> anonymous jobpostings.</font></font></p> <p><font face="Verdana, sans-serif, Arial, Geneva, Helvetica"><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" color="#993333" size="2"><a name="post"></a></font><font size="2" color="#CC6600"><b>When I post a news item, where does the post go?</b></font><font size=2><br> To the moderators mailbox first, it is read by me or another moderator before it passes to the site. There are a lot of nutters out there unfortunately, and a human has to read and check that it is not another invalid "article". Before it reaches any of the moderators it is scanned for four letter words and other junk, and if it has any of those it is deleted before it reaches us. We have better things to do than read insane rants all day. This goes for all news posted by regular users. If you are a "goldcard" user, you can post articles directly to the site. If you want to become a goldcard user, contact <a href="mailto:goldcard@ad-rag.com">dabitch.</a> This is however not a status given to just anybody, as it is a bit of a commitment and some work involved, so don't ask unless you really want it.</font></font></p> <p><font face="Verdana, sans-serif, Arial, Geneva, Helvetica"><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" color="#993333" size="2"><a name="comment"></a></font><font size="2" color="#CC6600"><b>Do I have to become a user to comment?<br> </b></font><font size="2">Nope! You can comment without being a user, but you can't add your name/handle to your witty comments, as any comment from a non user shows up as "anonymous".</font></font></p> <p><font face="Verdana, sans-serif, Arial, Geneva, Helvetica"><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" color="#993333" size="2"><a name="email"></a></font><font size="2" color="#CC6600"><b>I want to be a user, but don't like giving out my email to strangers.<br> </b></font><font size="2">I sympathize. But don't worry, the system adds you and your nickname and your email to the database, but in the user preferences you can add another "spamproof" email to be seen by the visitors of this site instead of yours. I don't use, sell or even bother looking at peoples emails in the database so it won't fall into the wrong hands. If you put a fake email in when signing up however, the password mailed out by the system will not reach you.. and then how will you reach the user preferences?</font></font></p> <p><font face="Verdana, sans-serif, Arial, Geneva, Helvetica"><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" color="#993333" size="2"><a name="spaces"></a></font><font size="2" color="#CC6600"><b>Can I use my full name, with spaces as a handle?<br> </b></font><font size="2">A good idea when first names run out, but unfortunately no. Non valid characters in the nickname are spaces and punctuation marks. You could use underscores or dashes though as a way to get around this, like "firstname–lastname" or </font><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2">"firstname_lastname".</font></font></p> <p><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2"><b><font face="Verdana, sans-serif, Arial, Geneva, Helvetica"><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" color="#993333" size="2"><a name="warning"></a></font></font><font color="#CC6600">I get some "Warning: Supplied argument is not a valid MySQL result resource in /usr/www/ad-rag.com/html/admin.php3 on line 1561" what is that?</font></b></font><font face="Verdana, sans-serif, Arial, Geneva, Helvetica"><br> <font size="2">That means you are trying to post to "all topics". You can't do that. There would be no point in having specified topics if you could post anything everywhere. You can search "all topics" but not post to it. Find a topic that best suits your subject, and if you don't think any one is good enough, <a href="mailto:topic@ad-rag.com">suggest a topic to me</a>.</font><br> <font color="#993333"> <b> </b></font><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2" color="#993333"><a name="where"></a></font><font color="#993333"><b> </b></font></font></p> <h5><font color="#CC6600" face="Verdana, sans-serif, Arial, Geneva, Helvetica"><b>Q: I have a great ad-ripoff/book but no scanner. How do I send this to you? </b></font></h5> <font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2"> Fab!<br> Snailmail ads /books/DVD's,/VHS and anything else you might think is of interest , and all your old archives (just kidding, but if anyone wants to get rid of a few I'll gladly take them off your hands) to:<br> Adland<br> Postbus 15573<br> 1001 NB Amsterdam<br> </font> <h5><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" color="#CC6600" size="2">Q:Who are you?</font><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" color="#993333" size="2"><a name="who"></a></font></h5> <font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2"> Undoubtedly the most frequently asked question.<br> Usually asked, in a mean voice by those whose work is showcased in the <a href="badland.php3">Badland</a> section. I never wanted to put my name or picture on Adland, not because I was dead shy about my creation but because I figured, who the hell <i><b>cares?</b></i> Right? Wrong. People seem to be dead curious to who is actually behind this little hobby page of mine, not to mention the droves of people who thought this was an agencies site or a commercially produced site, (I guess I'm flattered) , but it's just little ol' me. Another reason to not put my name on this was because it makes it harder for me to collect work to put in the Badland section! Do you want to see more ads there? Great. Then don't ask who I am. I might be your colleague.<br> It's not totally unknown who I am, anyone with half a brain can figure it out in a matter of minutes. I just don't want the ones with less than half a brain to get the info here. :) Why make life easy for them ey? </font> <h5><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2" color="#CC6600">Q: Who are you? Or at least, what are your credentials to critique advertising????? from <a href="http://www.dfjp.com/" target="_blank">http://www.dfjp.com/</a></font></h5> <font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2"> Another version of the "who are you"-mail, this time with even more question marks!<br> I am an Art Director in Advertising. I have two degrees from Parsons in New York and after that I studied at the School of Communication Arts in London, where John Hegarty, Paul Arden, Jeremy Clarke, Graham Fink, Dave Trott, Tim Mellors and Peter Garret (to name but a few) were my tutors and mentors, and most importantly, my hardest to please "clients" when they viewed my work. (What Hegarty loved Arden hated, and vice verca, these guys would drive you nuts and then some..Just like real clients) I have worked at Saatchi, BBDO and smaller non worldwide agencies for the past five years, roughly the same amount of time as this site has been up. Are my credentials up to par do you think? I think mine are actually better than yours. Send me yours and lets talk. :)) </font> <h5><font color="#993333" face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2"> <b><font color="#CC6600">Q: Why are you hiding behind the name Dabitch? sent from hotmail via a computer at <a href="http://www.fallon.com/" target="_blank">http://www.fallon.com/</a> </font> </b></font></h5> <font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2"> Wow, another Fallon visitor..I heard a rumour from a friend in the states that people at Fallon thought someone at Fallon had built this site..Is that true?<br> Yet another reason I had for keeping this anonymous was so that I could bluff my way to get ads not pictured in award books. After Resume ran a full page article on me and my site (with images of the ad I got by pretending to be a uni-student and picking up a reel from the agency receptionist) my chances of doing that again are pretty much shot (At least in Stockholm). Oh well. If you spot any "separated at birth" ads, but have no scanner, feel free to <b>snailmail</b> me <u>both</u> ads on VHS/DVD or as slides, ripped out of magazines or whatever to: ADLAND<br> Postbus 15573<br> 1001 NB Amsterdam <br> (No mailbombs please...I get enough nasty emails) </font> <h5><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2" color="#CC6600">Q: Where did you get the name DaBitch? I find it degrading to women.<a name="dabitch"></a></font></h5> <p><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2"> Doesn't it hurt to take everything so seriously? First of all, the Surname Dabitch is french, and is very very real name, not a joke. Please do note that my handle is <font color="#993333"><b>DAbitch,</b> </font> any mail addressed to <font color="#993333"> <b>Bitch</b></font> is not very funny at all, and you'll be lucky if I bother to reply to any of that nonsense. See it as a guy named <font color="#993333"> <b>Michael</b></font> may hate to be called <font color="#993333"> <b>MIKE</b></font><b> </b>unless he asks you to. Geddit? As a general etiquette rule, don't shorten peoples handles on the web unless they ask you to, it's the same thing as in real life.<br> Actually, a guy who called himself R. A. T. at <a href="http://www.t-a-n-k.com" target="_blank">t-a-n-k.com</a> should -and does- take the credit for naming me that. We used to play DukeNukem on network computers and Dabitch fits neatly as a gameplayer handle, flashing "killed by DaBitch" on every other screen every other second..When it wasn't flashing "Killed by R.A.T.", he is still the only guy I haven't beaten to a pixelpulp.</font></p> <h5><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2" color="#CC6600">Q: Can you help me find out who made [brand name here] ad? Alt: Can you help me find examples of [brand name here] ad?<a name="help"></a></font></h5> <font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2"> This is the <u>world wide web</u>. <font color="#993333">Think</font><font color="#FF0000"> </font>before you send me a mail asking about commercials currently being shown on telly in Australia, or where to find the Un-Cola ads or whatever! While I do have sticky brain when it comes to ad-info and would love to try and help, I'm in Amsterdam and have probably not seen the same commercial. However, this site is visited regularly by people from Sweden, Holland, Australia and as far away as Japan. Use the vast pool of information my visitors have and post a question, not forgetting to mention all details of where you saw this ad and in <b>what country </b>please! (Else I will delete it.) G'luck.</font> <p></p> <font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2"><a name="subliminal"></a> </font> <h5><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2" color="#CC6600">Q: I am writing about subliminal advertising in my class, can you help me find some examples?</font></h5> <font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2"> Yeah, theres one.. Ops, you missed it.<br> Seriously, there ain't no such thing. You fell for the hype. I bet you think Palmolive makes your hands feel soft too. Read <a href=sections.php3?op=viewarticle&artid=31>these books</a> in the read section to get a little more clued in. Or join the ranks of the <a href="http://www.kissing.com/sex.html" target="_blank">paranoid </a> college students and read this offsite. It might help you to surf the <a href="http://www.snopes.com/" target="_blank">Urban Legends</a> site for a few hours as well, pay extra attention to the <a href="http://www.snopes.com/spoons/legends/camel.htm" target="_blank">camel pack</a>, <a href="http://www.snopes.com/errata/popcorn.htm" target="_blank">subliminal popcorn</a> and <a href="http://www.snopes.com/cokelore/cokelore.htm" target="_blank">Cokelore</a> pages.<br> Or just ignore all common sense and go to <a href="http://www.poleshift.org/sublim/index.html">subliminal advertising</a>, but watch out for that background wallpaper, you don't know what it is actually saying, subliminally! Pay extra attention to the page where he is shocked to find that bubbles change patterns and heads lean more relaxed when a woman changes <a href="http://www.poleshift.org/sublim/ntro/Ignore_This_Message.html">position in a tub</a>, it obviously has nothing at all to do with the design of the tub, upright sitting in one end and relaxed slouch in the other end, it must be something subliminal. Yes yes, a big conspiracy at work here kids.Then look at the ad where he is convinced that a <a href="http://www.poleshift.org/sublim/ntro/Subliminal_Techniques.html">dress is painted on a model</a>, when even with his crap scan we can see that it is not painted on, and his bizarre ideas on how ads were done before computers. (Painted on large canvas and then re-photographed? oh please!) <br> If you look around this site you'll soon realise that this man not only suffers from extreme paranoia, but he also thinks there are pro-gay messages in every ad produced since the 70's. Sure daddy-o.</font> <p></p> <h5><font color="#CC6600" face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2"><b><a name="class"></a>Q: Can you recommend where I should start to look as I am writing a thesis on "reaching the target market" for my marketing class?</b></font></h5> <font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2"> If you can't do your own research, you shouldn't be taking the class. Research is an accountmans, Planners and Creatives best friend. Learn how to find it yourself. If I don't have what you are looking for on this site, I probably don't have it at home either. Class dismissed. </font> <h5><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" color="#CC6600" size="2">Q: I study advertising and marketing. Now I need to write my diploma thesis, I've chosen "Animals in the ads". If you have the possibility to give me a hand by sending me any kind of sources on the material (analysises, articles, publications,...etc), or anything which may can be used, I would be very grateful! </font></h5> <font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2">If you can't do your own research.......... Check The University of Texas <a href="http://advertising.utexas.edu/world/" target="_blank">Advertising World.</a></font> <p></p> <h5><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" color="#CC6600" size="2">Q: I'm writing a marketing thesis about women in advertising, can you help me by pointing to good resources and/or books to read?</font><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" color="#993333" size="2"> </font></h5> <font size="2" face="Verdana, sans-serif, Arial, Geneva, Helvetica">As soon as a student has access to the world wide web they forget they have a university library or what?? Perhaps the new generation is just plain lazier than mine? Wow, that made me feel old and I'm not, that old anyway, really. :))<br> <br> A piece of advice kids: To do research on the web look for <b>already published</b> information, like the excerpts from books that I show here and the news, <u>do not</u> contact webmasters for more information as a general rule, we don't have any more information than our pages display, and really don't have time to go out and get more info for you, for free!! (Why should we, it's not our grade.)<br> It is a <b>huge waste of time</b> to try and research this way on the net, go talk to a real live librarian instead! Or go to <a href="http://advertising.utexas.edu/world/" target="_blank">Advertising World </a>and leave me alone please before I tell your tutors and they'll flunk you! :))</font> <p></p> <h5><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2" color="#CC6600">Q: Why make a site about Ripped off ads?<a name="ripped"></a></font></h5> <font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2"> Why not? Ok, I have had stuff ripped off from my spec portfolio on at least three occasions. Makes you not want to show it around really. And I know this happened to friends and colleagues as well. It might have happened to<u> you.</u> <br> Now I have copyrighted everything in my portfolio (I recommend ALL creatives to do this, mail your ads to yourself certified mail, and never open the envelope) While fonts, photographs and Illustrations are clearly intellectual property and can be copyrighted, Ideas can't, as it seems to be a very grey area. Same as bits of code that perform a function or a program in a computer can be copyrighted the <u>idea</u> of what the program does can't be.<br> I just thought it was a bit sad that things get ripped off, at the same time a lot of similar ideas do pop into peoples heads and I wanted to see what other people thought.When is it a coincidence and when is it on purpose? Are ideas out in the Ether or are some people just blatant thieves? Or both? <b>And when should some creative thieves get <u>fired</u> to make room for the ones who don't steal?</b> Also, I like to kill the myth that the same layout means it is the same idea. Not so. A layout is never an idea. </font> <h5><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2" color="#CC6600">Q: Do you only rant about advertising? Don't you have a life?<a name="only"></a></font></h5> <p> <font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2"> Yeah, 24 hours a day.. I even started a mailing list that attracted 80 other ad crazy people to rant about advertising 24/7 <a href=adlist.php3> Wanna join?</a> But occasionally I rant about defective pinball machines, bad espresso, the advantages of double glazed windows and my favorite comics too. Those who know me say "Far too often". Feel better now?</font></p> <h5><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2" color="#CC6600">Q: Why bother ranting about this nonsense when there is a whole world out there, and it's not in the advertising industry..Who cares?</font></h5> <font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2"> <b><i>*DrrrrRRRIIING*</i></b> Cluephone! It's for <b>YOU!</b> This site is called Adland.. As in <u>"all we talk about in here are ADS"</u> Step away from the computer and put that keyboard down....You might hurt yourself. I also have a site called <a href="http://www.endo.just.nu" target="_blank">endo.just.nu</a> which only talks about the very serious chronical illness endometriosis which 15% of the female population suffer from but is rarely properly diagnosed. It is the illness that made Marilyn Monroe addicted to painkillers, yet it is as unknown today as it was then. Bet you didn't see that one coming little Ms whole world out there.<br> </font> <p></p> <h5><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2" color="#CC6600">Q:<a name="send"></a> Can I send you an ad I just did?</font></h5> <font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2"> Why?<br> </font> <p></p> <h5><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2" color="#CC6600">Q: It was ripped off , I'm sure they stole the idea from me! </font></h5> <font size="2" face="Verdana, sans-serif, Arial, Geneva, Helvetica"> <br> Aha! Ok, and in that case prove it. Send me your ad and 'their' ad (gif or Jpeg, will do nicely, more info on how to do that can be found at <a href="http://www.lynda.com" target="_blank">Lyndas</a> home page) with comments on what agency/creative team did both of the ads, when they did them, here and I'll <u>promise</u> (scouts honor!) to put them up. Please check the gifs/Jpegs in your own browser to see that they look OK before sending them to me. If you have no scanner or for other reasons can't scan, send the paper version to me: </font> <font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2"><br> ADLAND<br> Postbus 15573<br> 1001 NB Amsterdam <br> <br> and I'll sort it out for you. : )<br> <br> </font> <h5><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2" color="#CC6600">Q:<a name="banners"></a> Got any banners/buttons for my site??</font></h5> <p><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2"><a href=sections.php3?op=viewarticle&artid=34>Why yes indeed I do,</a> and you are welcome to take them and put them up on your site if you like, and let me know if you do if your site is about advertising, I will want to link it as well.</font></p> <font face="Verdana, sans-serif, Arial, Geneva, Helvetica"><font face="Verdana, sans-serif, Arial, Geneva, Helvetica"><font size=2><font face="Verdana, sans-serif, Arial, Geneva, Helvetica"><font face="Verdana, sans-serif, Arial, Geneva, Helvetica"><font size=2><font face="Verdana, sans-serif, Arial, Geneva, Helvetica"><font face="Verdana, sans-serif, Arial, Geneva, Helvetica"><font size=2><font face="Verdana, sans-serif, Arial, Geneva, Helvetica"><font size=2><font><font face="Verdana, sans-serif, Arial, Geneva, Helvetica"><font size=2><font face="Verdana, sans-serif, Arial, Geneva, Helvetica"><font size=2><font face="Verdana, sans-serif, Arial, Geneva, Helvetica"><font face="Verdana, sans-serif, Arial, Geneva, Helvetica"><font face="Verdana, sans-serif, Arial, Geneva, Helvetica"><font face="Verdana, sans-serif, Arial, Geneva, Helvetica"><font face="Verdana, sans-serif, Arial, Geneva, Helvetica"><font face="Verdana, sans-serif, Arial, Geneva, Helvetica"><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" color="#660000"><a name="press"></a></font></font></font></font></font></font></font></font></font></font></font></font></font></font></font></font></font></font></font></font></font></font></font><font color="#CC6600"><b><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2">Q:Has Adland gotten any press?</font></b></font> <p><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2">Actually, yeah. Check <a href="sections.php3?op=listarticles&secid=6">pressection</a> for details, articles, them banners,and whatnot, but I'm glad if I'm just linked. (Naah, we are lying here arent we, press is fun! It means more visitors! And more visitors means more eyes to find ads! Weee!)</font></p> <p><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2"><br> </font> </p> <h5><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2" color="#CC6600">Q:<a name="mags"></a> Can you direct me to advertising/marketing magazines online?</font></h5> <font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2"> Check the links out, you'll find them in a box on the <a href="index.php3">indexpage</a>. If I don't have what you are looking for there I have linked to plenty of other sites that have even more links than me, the <a href="http://advertising.utexas.edu/world/"target="_blank" onMouseOver="window.status='So many links, so little time'; return true">University in Texas</a> for example. If I don't have a link that you think I should have, tell <a href="mailto:link@ad-rag.com">me</a> about it! </font> <h5><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2" color="#CC6600">Q: Where are you from?</font></h5> <font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2"> Uääääh! Is that a trick question? Born to swedish parents, I learned to walk and talk in North Carolina before moving 'home' to Sweden at the age of eight (So swedish is technically my mother tongue, but my second language..) I spent my pre-teens in Jiddah Saudia Arabia, my young teens in Stanford CT and my hell teens in Stockholm before going to College in New York at eighteen. Since then I have lived in London GB, Copenhagen Denmark, and am now in Amsterdam Holland. Confused yet?</font> <p></p> <h5><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" color="#CC6600" size="2">Q<a name="work"></a>:After years in advertising what is it that make one persons work stand out?</font></h5> <font size="2" face="Verdana, sans-serif, Arial, Geneva, Helvetica">I really don't know what to make of it as I don't really know what you mean. Stand out as in , still being great after all these years like those DDB Volkswagen ads? Well, in that case, it's innovation. <br> Stand out as in being repeatedly talked about in the trade press etc? Thats persistance and a certain hipness factor, check Archives online for how often Erik Kessels name is named, he's in third, yet his agency is just a small-ish shop in Amsterdam, not a massive worldwide agency.<br> Stand out as in making someone who really doesn't care about ads talk about it? Well, thats what we all try to do, sometimes it's innovation, a certain different tactic, saying the right thing at the right time, but most of the time it's just plain honest good ideas.</font> <p></p> <font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2" color="#CC6600"><a name="subaru"></a> </font> <h5><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" color="#CC6600" size="2">Q: I have an awesome idea for a Subaru ad, but I need some advice on how to approach them, since I don't even know which agency they normally deal with. How does one go about approaching a company with an ad idea anyway??</font></h5> <font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2">From my experience.. it's tough. Especially when you have an idea for a client , big client, that probably has a few agencies doing different things for their marketing. </font> <p><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2"> First. Be paranoid. Ideas it what makes us a living so do everything in your power to be able to prove that it was yours. Mail yourself the roughs certified mail and don't open the envelope. That way it has a stamp dated on it. When meeting with agencies. Make sure people know why you are there and who you are meeting. Chat too much to the receptionist and the guy who sells coffee downstairs. Write down their names. Say hi to everyone in the house. Good. Now you've been noticed. </font> <p><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2"> It is better if you find out what agency Subaru deals with. Show them your work. The problem you'll run into here is that the creatives at that agency have dealt with Subaru for eons, and they'll probably pull a few "Subaru will never go for that because once we..[fill in their shot down idea here]. Try showing the AE responsible for Subaru as well. He'll be murmuring about what the lastest brief is supposed to achieve, and that your idea doesn't solve that problem. Don't worry, he says that to everyone. If you then see the idea produced by the agency without your help. Sue them. </font> <p><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2"> Sometimes, if there are several big agencies dealing with the subaru marketing you can play them against each other. Agency 1 has all the national TV and won't talk to you., but agency2 that has all national press and PR wants all the national TV from agency 1,so they might just use your idea in a pitch to get it. It's politics. </font> <p><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2"> If going straight to Subaru, you must find a normal human being with the title "adbuyer". Thats is a really rare thing. Most of the time, the clients are deaf to any suggestion not coming from the agency unless they are coming from their girlfriends or four year old retarded sons.. And you're not that intimate with them :)) </font> <p><font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2"> Third alternative, which I think could work. Find a Subaru reseller in your area, they usually have a small budget for local ads. Pitch the idea for them, cope with the fact that they want their address and phone number REALLY LARGE on everything and soon enough, your ad will be produced. That is, if your idea can be executed for their low budget. </font> <p> <font face="Verdana, sans-serif, Arial, Geneva, Helvetica" size="2"><b><u><font color="#CC6600">DISCLAIMER:</font></u> </b>All ads, photos, commercials etc. are used with or without permission of their creators who legally hold their respective copyrights. Where known, all ads and photos include credit information (and individuals with further information are encouraged to submit it). The information presented here is simply collected from publicly aired and published sources. Most of the material presented here is available at public libraries, magazines, video stores, etc. and that this site is in no way trying to infringe on the respective copyrights or businesses of these entities. <br> <a href="sections.php3?op=viewarticle&artid=70" onMouseOver="window.status='Im serious, this is totally legal'; return true">Click here for the extremely long and pretty funny but totally legal mumbo-jumbo which you MUST read if you are planning to do anything other than just LOOK at my page..</a> </font></blockquote><p></p> | |
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