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<!DOCTYPE HTML PUBLIC "-//SoftQuad//DTD HoTMetaL PRO 4.0::19971010::extensions to HTML 4.0//EN"
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<TITLE>Briefme - Membership Information</TITLE>
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<TD VALIGN="TOP" WIDTH="17" BGCOLOR="#CCFF9A"> <MAP NAME="map1">
<AREA SHAPE="RECT" COORDS="57,1,107,49" HREF="mailto:info@briefme.com">
<AREA SHAPE="RECT" COORDS="4,1,52,50" HREF="contest/">
</MAP>
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<TD>
<p><font face="Courier New, Courier, mono" size="2">BRIEFME ON MARKETING
3/29/99</font></p>
<p> </p>
<p><font face="Courier New, Courier, mono" size="2">Forward this BRIEFME
to friends you think who would be interested in the topic.</font></p>
<p><font face="Courier New, Courier, mono" size="2">*********************************************************************<br>
W E B M A S T E R and W E B M A R K E T E R A L E R T <br>
*********************************************************************<br>
DID-IT.COM delivers targeted traffic through search engine <br>
optimization for any keyword phrase you choose. Now with supplemental
<br>
traffic sources! Check your site's position for FREE <a href="http://www.did-it.com/"><br>
http://www.did-it.com/</a> 1-800-WEB-PRO-1 Targeted Traffic Specialists
<br>
<a href="mailto:karin@did-it.com">info@did-it.com</a><br>
*********************************************************************
</font></p>
<p><font face="Courier New, Courier, mono" size="2">GOOD NEWS AND
BAD NEWS<br>
<a href="http://cyberatlas.internet.com/big_picture/geographics/quest.html">http://cyberatlas.internet.com/big_picture/geographics/quest.html</a>
IntelliQuest reports through the internet.com CybwerAtlas that 79.4<br>
million people are on line. That's good news, but not necessarily
<br>
only good news. One of the reasons many marketers were drawn to
the<br>
Internet was due to attractive demographics (high income and <br>
education). Those demographics are being diluted as the masses come<br>
on line. The important thing for the advertisers to remember will
be<br>
that editorial content and other targeting methods provide a high<br>
level of demographic and even psychographic match to a target<br>
audience. As with any other type of media, good planning and tracking<br>
will be essential. Kevin Lee, (<a href="http://www.teaminteract.com">http://www.teaminteract.com</a>)
<br>
</font></p>
<p><font face="Courier New, Courier, mono" size="2">NIELSEN &amp;
NETRATINGS RATE THE WEB, NEW RATINGS WAR<br>
<a href="http:%20//www.thestandard.net/articles/display/0,1449,3914,00.html">http:
//www.thestandard.net/articles/display/0,1449,3914,00.html</a>.
<br>
The Industry Standard has some interesting viewpoints of the Net
<br>
Ratings business now that Nielsen and Net Ratings are in the game
<br>
together. Nielsen has the name recognition in the ratings industry,<br>
so that might explain some of the high-profile clients, including<br>
America Online, Microsoft, Amazon.com, Yahoo, Viacom, Bates USA,
<br>
Ogilvy & Mather and BBDO. The battle begins anew MediaMetrix vs.
<br>
NetRatings. Dave Pasternack, (<a href="http://www.did-it.com">http://www.did-it.com</a>)
<br>
</font></p>
<p><font face="Courier New, Courier, mono" size="2">AD ROI MARKET
GROWS <br>
<a href="http://www.channelseven.com/newsbeat/archive/n19990311.shtml">http://www.channelseven.com/newsbeat/archive/n19990311.shtml</a>
<br>
It's amazing how few marketers are tying traffic building initiatives<br>
to an ROI model. Part of the problem has been lack of tools. Channel<br>
Seven reports on one of the latest solutions developed by StraightUP!<br>
Software. It sounds like very similar functionality to i33's<br>
AdMaximize software, and Kevin Lee, (<a href="http://www.teaminteract.com">http://www.teaminteract.com</a>)
<br>
</font> </p>
<p><font face="Courier New, Courier, mono" size="2">BBB TO HELP GUARD
PRIVACY ON THE INTERNET<br>
<a href="http://www.jsonline.com/bym/tech/0318bbb.asp">http://www.jsonline.com/bym/tech/0318bbb.asp</a><br>
The Better Business Bureau, a mainstay of American Business and
the<br>
nation's best-known service for resolving disputes between consumers<br>
and businesses is making the move to the Internet in an effort to
<br>
police privacy online. By many pundits, this is seen as a move that
<br>
could help fend off potential European sanctions against U.S.<br>
companies doing business online. BBBOnline, the Internet presence
of <br>
the Better Business Bureau, is introducing a privacy seal, that
can<br>
be placed on participating websites and is designed to help consumers<br>
easily identify those sites and online merchants that safeguard
their<br>
visitors personal data such as credit, medical and other personal<br>
records. Dave Pasternack, (<a href="http://www.did-it.com">http://www.did-it.com</a>)
<br>
<br>
BANDWIDTH, A DOUBLE EDGED SWORD<br>
<a href="http://newmedia.com/newmedia/99/04/feature/Pipe_Dreams.html">http://newmedia.com/newmedia/99/04/feature/Pipe_Dreams.html</a><br>
</font><font face="Courier New, Courier, mono" size="2">Here it
is, another article about the coming of bandwidth. Often, these
articles miss the point. Bandwidth will not roll out universally,
and so web designers must still set a lowest common denominator
for their sites, or go though significant additional work to build
autodetection or registration in order to deliver the right bandwidth
for each user. In addition, many sites are not looking forward to
having to scale up their servers to distribute 20 times more traffic
to the same # of users. Kevin Lee, (<a href="http://www.teaminteract.com">http://www.teaminteract.com</a>)
<br>
</font><font face="Courier New, Courier, mono" size="2"><br>
</font><font face="Courier New, Courier, mono" size="2"> </font><font face="Courier New, Courier, mono" size="2">
CATALOG &amp; DIRECT MARKETERS SPENDING ON SITES<br>
<a href="http://www.cyberatlas.com/market/retailing/catalog.html">http://www.cyberatlas.com/market/retailing/catalog.html</a><br>
</font><font face="Courier New, Courier, mono" size="2">Even though
the Internet has accounted for a small percentage of most<br>
catalogers total sales, they are continuing to increase their online
<br>
budgets and expect to spend considerable more money in 1999 on their
<br>
websites. This enthusiasm is being fueled by a dramatic increase
in <br>
their online sales over the previous year. While traditional catalog
<br>
marketing sales has remained flat, most see the Internet as the
future<br>
source for growth. Dave Pasternack, (<a href="http://www.did-it.com">http://www.did-it.com</a>)
<br>
</font><font face="Courier New, Courier, mono" size="2"> </font>
</p>
<p><font face="Courier New, Courier, mono" size="2">*****************************************************************<br>
DOES YOUR SITE CONTRIBUTE TO THE BOTTOM LINE? Got positive ROI?<br>
Are you using interactive technologies effectively throughout<br>
your company? If you aren't sure, then you are probably missing
opportunities to effectively use interactive technology within your<br>
organization. Find out how INTERACT Multimedia has helped clients<br>
maximize their ROI on and off line. <a href="http://www.teaminteract.com">http://www.teaminteract.com
</a><br>
<a href="mailto:info@teaminteract.com">info@teaminteract.com</a>,
212-402-7767 or 732-940-6550<br>
*****************************************************************<br>
</font></p>
<p><font face="Courier New, Courier, mono" size="2">To unsubscribe:
visit the site at <a href="index.html">http://www.briefme.com</a>.<br>
</font></p>
<p><font face="Courier New, Courier, mono" size="2">Want to advertise
on BRIEFME.COM? Contact <a href="mailto:karin@did-it.com">karin@did-it.com</a><br>
</font></p>
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