Skip to content

HTTPS clone URL

Subversion checkout URL

You can clone with
or
.
Download ZIP

Loading…

Have a logo designed ($250) #179

Closed
atuttle opened this Issue · 60 comments

7 participants

@atuttle
Owner

I would love to commission a logo for this project, and/or crowdsource it on 99designs.com... but the minimum investment for the latter is $300, and to commission something would probably be similar.

I don't have that kind of cash lying around, but I thought maybe we could get a few people to chip in. I'll put in $50, myself. So that leaves $250 to go and the math is easy: 10 people pledge $25, 25 pledge $10, etc.

Would anyone else be willing to contribute anything? :angel: :candy: :dollar:

I don't have much to offer in exchange except my eternal gratitude and that we'll add your name to a special thanks section of the readme and documentation.


Goal: $300
Total so far: $120

@atuttle
Owner

I created this tonight. I like it, but I don't love it.

@w1nterl0ng
@atuttle
Owner

Good idea! I will either push the PSD into this repo or possibly create a separate repo (don't want to gum up people's installs) just for logo collab. I think the latter.

Also thanks for volunteering to contribute to a crowdsourcing campaign. I'll start a list of offers in the bug description to keep it all in one place.

@atuttle
Owner

Here's another concept:

This one is 100% vector because I didn't have to rasterize (for the purposes of deleting a portion of) any of the layers... Meaning that I could scale this up indefinitely without any loss of fidelity.

In the first one I had to rasterize & cut the pink & brown layers to create the Neapolitan appearance.

@atuttle
Owner

A

B

C

D

E

F

@atuttle
Owner

Of these, my favorites are E and F, in that order.

@w1nterl0ng
@atuttle
Owner

Don't think you can do attachments to email replies to GH issues.

@w1nterl0ng
@atuttle
Owner

Not bad. Is it vector?

@w1nterl0ng
@atuttle
Owner

No worries, mine are just polygons in Photoshop as well. Just curious how well it would scale up if needed.

@w1nterl0ng
@boyzoid

I love the layout of the designs....not a big fan of the colors.

@commadelimited

Adam...

Could you please include your thoughts around a logo? What are you looking to communicate? Do you have a preferred color scheme? Font choices (sans serif or serif)? It could be fun to use the Laffy Taffy logo:

laffy taffy

Of course just using the Taffy bit. You could even use some of those bright colors.

@atuttle
Owner

@boyzoid I'm not married to the colors. Glad you like what we've done so far though!

@commadelimited Originally I just wanted something that looked like a piece of salt water taffy; but after I made the last round, above, I decided that I really like the "arrows" that are visible in the brown & pink sections. To me they represent I/O, which is what REST is all about. I also like the hexes but half because they remind me of board games (e.g. it's just a shape I like) -- it does help that they somewhat resemble a piece of SWT that you'd get at the beach though.

I like the idea of the bright colors from Laffy Taffy, and I also like the idea of using colors that are traditional for boardwalk salt water taffy (that's what I was aiming for with the pink/white/brown, but I don't think I hit the bullseye there)... Not so keen on 'shopping out the "Taffy" bit of their designs though. Last thing I want is a law suit. :)

As for fonts, I don't have any strong feelings for serif/sans, but I can tell you that I do like Ratio which is the sans-serif font I'm using on docs.taffy.io right now.

@cfchef

I tinkered around a bit with a simple concept that captures a little of what Adam and Fred have come up with. I followed more or less the same color scheme as the examples above. More so because I couldn't settle on something else at the moment. I added in the name just to show them paired. Not implying a change in font though. Simply tried to mimic Ratio as best as I could.

I built it in Illustrator so it could def scale.

Let me know what you guys think. Cheers.

taffy_logo_a2013

@commadelimited
@atuttle
Owner

If it weren't such a small area, I'd want to see it in the hole in the center of the "a" loop. Alas...

@cfchef

Here it is with the inner pattern smoothed out like the outer. . .

taffy_logo_b2013

@atuttle
Owner

Definitely an improvement! I think the shade of brown needs to be changed (or maybe even not brown)...

@cfchef

A quick google search for "saltwater taffy colors" gave me some crazy stuff. The colors work for a piece of candy but some are debatable when I look at the pairs for a identity haha. Here are some variations including the "original" with a darker brown applied.

Cheers.

taffy_proofs2013

@w1nterl0ng
@atuttle
Owner

My favorites are watermelon, blue/yellow, and lemon/lime. I like the contrast of the first two (watermelon, blue/yellow) a lot.

@cfchef

I appreciate the feedback guys. I'm liking the results I've gotten. It would seem we've narrowed down to 3 of the comps. Me personally, I think I share the same opinion so far as Adam in relation to color. I'm all ears regarding what we've got going so by all means, critique away. I'd love to see the design used so I want it to be the best it can :)

taffy_proofs_b2013

@gensior

I like the drafts that @w1nterl0ng and @cfchef came up with. I'm wondering if we can extend the taffy metaphor and use several variations of the logo for different Taffy releases. Take the the comps that @cfchef made, for example. We can use one for Taffy 2.1 'Neapolitan', if you will. Then change the interior pattern and color scheme for Taffy 2.2 'Peppermint' or what-have-you. Taffy comes in all sorts of colors, flavors, and patterns! Let's play with those variations!

@atuttle
Owner

Hoooooly cow that is a great idea!

@cfchef

Agreed. Great idea.

@AaronMartone

I'm not a graphic artist, so... don't be cruel. :)

taffy-logo

@commadelimited

Nicely done! What if you tiled the tails of the taffy piece in the O sideways, around 30º? Give it a little jauntiness.

@atuttle
Owner

I really like the wrapper tails from Aaron's design, but I'm still partial to the hex that Tony's been working on. Also I'm not keen to integrate ".io" into the name. I also like the swirled color pattern in the "taffy" text (maybe as one of the codename logo variations?)...

Maybe Tony can incorporate some of those elements into his design? I love the hexagon but I think it's not 100% obvious that it's supposed to be emblematic of salt water taffy without wrapper tails of some sort.

@cfchef

I def like the idea of different "flavor/patterns". My next step was going to be experimenting with patterns.

I wanted to incorporate wrapper ends too so I can try and run with something based on Aaron's.

I'll try and whip something up today.

@AaronMartone

OK, how about round 2? Went a lil different. Kinda silly with the font.

taffy-logo-v2

@gensior

Totally digging that isometric cube, @AaronMartone . I like how it makes the taffy look more three dimensional while still keeping the hexagon shape overall. While I'm on the subject, I should mention that I like your blue cube avatar as well. And I agree with @commadelimited , turning the wrapper ends a little looks better.

I'll also add that I think all of the fonts I've seen so far work in their own way. But I'm also a sucker for brush script, and for some reason when I think of pulled taffy it reminds me of a nice, flowy brush script font sort of like what @w1nterl0ng drafted up above. Perhaps having brush script and the candy logo is a bit heavy-handed, though. I dunno, I'm just spit-balling here.

What I do know is that I'm impressed with all of these concepts so far!

@AaronMartone

Thanks @gensior - The typography definitely needs to compliment the artwork, and fonts like Brush, Impact, Times and Arial are actually (imo) a bit over-used. I definitely wanted to add the hexagon and I think the way I pulled it off, it came out pretty good.

Get it? PULLED.... Taffy.... pull..... Forget it, I'm not using my A-material on you guys! 8:)

@atuttle
Owner

My favorite font so far has been the "taffy" text in Aaron's isometric cube. Not only do I just like it, but it also doesn't look like anything else I've seen. Uncommon. :)

I like the isometric cube a lot, but I think Tony's design lends itself more to the flavor-codename-icon idea more. (Still hoping to see some wrapper-ends added to that at some point!)

@gensior

I also like the font in your round 2 image, @AaronMartone . Blending capital letters and lowercase letters is a cool look.

@AaronMartone

The only thing I'd like to warn is that when branding something, even going through color-coding changes can be confusing to some users. Many may not equate colors to versions. If you look at most logos, their color is a strong tie to what they represent. Why is McDonalds, Wendys and Burger King's Logos Red/Orange/Yellow? Because in Western Culture, those colors promote the sense of hunger.

Even though we went with the Neapolitan color-scheme, I can't personally picture taffy as any singular representation as far as colors go. There are 6-7 pastel colors I can think of, and today's taffy has a rather hue-saturated variant on that.

I just wanted to bring my $0.02 here on the topic. Android's codenames are internal, even though named after sweets like Jellybean, Cupcake and KitKat. But to the end user, the version is the major way they tell differences, all while the Android logo remained the same.

@gensior - Thanks. That was a luck of the draw, believe it or not. The font is called "Fish Fingers", and it has no upper/lowercasing. Luckily the letters used really worked well and came across as a play in the font's casing.

@commadelimited

Aaron. My only comment about the Taffy shape (other than I love it) is that the left side wrapper should be moved up to the middle center of the visible face of the Taffy. Other than that it's awesome.

@AaronMartone

@commadelimited - Good eye. Before I released this game I had actually tried something to that effect, but I could not devise a look that stayed themed with the rest of the logo's graphic style. I might take another stab at it. The problem occurs from the way the rear wrapper maintains whitespace off the actual block of candy.

To do likewise if I placed the front-facing twist "inside" the logo, I ended up scooping out a lot of the pink area, and it drew a lot of attention there. But I will look into alternate ways to achieve the twist on the center of the face, while hoping to maintaining the style.

...Hey is it me or does anybody else now have a hankering for some taffy? My dentist is gonna kill me...

@atuttle
Owner

I didn't necessarily think it was bad placement. I just imagined the wrappers cinched at the corner, not in the middle of the visible face.

@atuttle
Owner

To be fair, if you're trying to portray cinching at the center of the face, the rear one should be less visible, too... :)

@AaronMartone

Well. Looky looky who knows 3 point perspective all of a sudden. >:)

@cfchef

Here's an updated concept to my previous comps. This time trying out a different pattern, adding ends similar to what Aaron had done and switching out the font for "Fish Fingers" (def like how that font plays with the overall concept).

taffy_logo_c2013

@atuttle
Owner

Nice! I think we're really getting somewhere. The wrapper ends feel a little off since they're black... shouldn't they be the same color as the hex border?

Just realized that the font looks very stretched. Very Taffy. :D

@cfchef

I thought the same about the stroke color. I'll make that change and update the image above.

@atuttle
Owner

I think, instead of the swirl go back to the 2/3 colors (the stripe is a color right?), add the wrapper ends from the most recent design, and for now go with the watermelon theme and we've got a winner!

@cfchef

Alright cool! I'll piece that together and post an update when I get a chance today or tomorrow.

@cfchef

Ok! Let me know what you think.

taffy_logo_e2013

@atuttle
Owner

Make the text the same height as the candy (let the wrapper ends extend beyond) and that's it! Once that's done, could you send me an email with the .psd/.ai/etc original source file so I can keep it on hand in case you get hit by a bus*?

*not a threat! ;)

@commadelimited

I think what Adam means is "send me the .psd/.ai/etc original source file or else you're going to get hit by a bus".

@atuttle
Owner

:oncoming_bus:

@cfchef

Changes made and email sent. No buses yet ;)

@atuttle
Owner

:bus: near miss!

@AaronMartone

Logo looks great chef! Makes me think about watermelons... mmmm. watermelon taffy... drools

@atuttle atuttle closed this in 891310a
@atuttle
Owner

@w1nterl0ng I'm collecting donations and passing them on to @cfchef. Does your offer for $20 still stand? If so, can you send it to me via Venmo or Amazon Payments (to: j.adam.tuttle@gmail.com)? Thanks!

@AaronMartone
@atuttle
Owner

Sorry to bother you, Aaron. I think you got copied because you've contributed to the discussion here so you're subscribed to the thread. I don't think I need anything from you at the moment. :)

@AaronMartone
Sign up for free to join this conversation on GitHub. Already have an account? Sign in to comment
Something went wrong with that request. Please try again.