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HBO and Apple
2014-10-15 23:42:03 -0400
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apple hbo cable

HBO announced today it'll begin selling its services outside of the cable company lockup next year.

Could HBO be signaling the beginning of the end for the current horrible cable system? I hope so, but I'm also pessimistic enough to know there are a dozen ways this could go horribly wrong and for HBO to create a product everyone wants in a way that nobody will buy it.

Then there's this:

Day before Apple event HBO announces complete independence from subscription cable model.

— Collin Ruffenach (@cruffenach) October 15, 2014
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The iPad is the big focus of the event, of course. But maybe there's a new software offering for Apple TV, too? Or maybe HBO's "next year" time frame aligns it with a new Apple TV in 2015Q1?

We live in exciting times...

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