diff --git a/python/private/pypi/hub_repository.bzl b/python/private/pypi/hub_repository.bzl
index 5e209d6f9f..40a3ab13e5 100644
--- a/python/private/pypi/hub_repository.bzl
+++ b/python/private/pypi/hub_repository.bzl
@@ -63,7 +63,6 @@ def _impl(rctx):
             for p in bzl_packages
         }),
         "%%MACRO_TMPL%%": macro_tmpl,
-        "%%NAME%%": rctx.attr.repo_name,
     })
 
 hub_repository = repository_rule(