diff --git a/docs/defs.md b/docs/defs.md
index 1a96533271..b19781fb10 100644
--- a/docs/defs.md
+++ b/docs/defs.md
@@ -118,7 +118,7 @@ impl Greeter {
 ```python
 package(default_visibility = ["//visibility:public"])
 
-load("@rules_rust//rust:rust.bzl", "rust_library")
+load("@rules_rust//rust:defs.bzl", "rust_library")
 
 rust_library(
     name = "hello_lib",
@@ -138,7 +138,7 @@ fn main() {
 
 `hello_world/BUILD`:
 ```python
-load("@rules_rust//rust:rust.bzl", "rust_binary")
+load("@rules_rust//rust:defs.bzl", "rust_binary")
 
 rust_binary(
     name = "hello_world",
@@ -237,7 +237,7 @@ pub mod greeter;
 ```python
 package(default_visibility = ["//visibility:public"])
 
-load("@rules_rust//rust:rust.bzl", "rust_library")
+load("@rules_rust//rust:defs.bzl", "rust_library")
 
 rust_library(
     name = "hello_lib",
diff --git a/docs/flatten.md b/docs/flatten.md
index 0f811fd9d0..d06a07058b 100644
--- a/docs/flatten.md
+++ b/docs/flatten.md
@@ -288,7 +288,7 @@ impl Greeter {
 ```python
 package(default_visibility = ["//visibility:public"])
 
-load("@rules_rust//rust:rust.bzl", "rust_library")
+load("@rules_rust//rust:defs.bzl", "rust_library")
 
 rust_library(
     name = "hello_lib",
@@ -308,7 +308,7 @@ fn main() {
 
 `hello_world/BUILD`:
 ```python
-load("@rules_rust//rust:rust.bzl", "rust_binary")
+load("@rules_rust//rust:defs.bzl", "rust_binary")
 
 rust_binary(
     name = "hello_world",
@@ -483,7 +483,7 @@ Example:
   ```python
   package(default_visibility = ["//visibility:public"])
 
-  load("@rules_rust//rust:rust.bzl", "rust_library", "rust_doc")
+  load("@rules_rust//rust:defs.bzl", "rust_library", "rust_doc")
 
   rust_library(
       name = "hello_lib",
@@ -543,7 +543,7 @@ To run [documentation tests][doc-test] for the `hello_lib` crate, define a `rust
 ```python
 package(default_visibility = ["//visibility:public"])
 
-load("@rules_rust//rust:rust.bzl", "rust_library", "rust_doc_test")
+load("@rules_rust//rust:defs.bzl", "rust_library", "rust_doc_test")
 
 rust_library(
     name = "hello_lib",
@@ -664,7 +664,7 @@ pub mod greeter;
 ```python
 package(default_visibility = ["//visibility:public"])
 
-load("@rules_rust//rust:rust.bzl", "rust_library")
+load("@rules_rust//rust:defs.bzl", "rust_library")
 
 rust_library(
     name = "hello_lib",
diff --git a/docs/rust_doc.md b/docs/rust_doc.md
index 12f54846ed..8dc844fbc9 100644
--- a/docs/rust_doc.md
+++ b/docs/rust_doc.md
@@ -33,7 +33,7 @@ Example:
   ```python
   package(default_visibility = ["//visibility:public"])
 
-  load("@rules_rust//rust:rust.bzl", "rust_library", "rust_doc")
+  load("@rules_rust//rust:defs.bzl", "rust_library", "rust_doc")
 
   rust_library(
       name = "hello_lib",
@@ -93,7 +93,7 @@ To run [documentation tests][doc-test] for the `hello_lib` crate, define a `rust
 ```python
 package(default_visibility = ["//visibility:public"])
 
-load("@rules_rust//rust:rust.bzl", "rust_library", "rust_doc_test")
+load("@rules_rust//rust:defs.bzl", "rust_library", "rust_doc_test")
 
 rust_library(
     name = "hello_lib",
diff --git a/rust/private/rust.bzl b/rust/private/rust.bzl
index 9b3639ccbe..660ee3a039 100644
--- a/rust/private/rust.bzl
+++ b/rust/private/rust.bzl
@@ -747,7 +747,7 @@ rust_library = rule(
         ```python
         package(default_visibility = ["//visibility:public"])
 
-        load("@rules_rust//rust:rust.bzl", "rust_library")
+        load("@rules_rust//rust:defs.bzl", "rust_library")
 
         rust_library(
             name = "hello_lib",
@@ -931,7 +931,7 @@ rust_binary = rule(
         ```python
         package(default_visibility = ["//visibility:public"])
 
-        load("@rules_rust//rust:rust.bzl", "rust_library")
+        load("@rules_rust//rust:defs.bzl", "rust_library")
 
         rust_library(
             name = "hello_lib",
@@ -951,7 +951,7 @@ rust_binary = rule(
 
         `hello_world/BUILD`:
         ```python
-        load("@rules_rust//rust:rust.bzl", "rust_binary")
+        load("@rules_rust//rust:defs.bzl", "rust_binary")
 
         rust_binary(
             name = "hello_world",
diff --git a/rust/private/rustdoc.bzl b/rust/private/rustdoc.bzl
index 487c4d9591..ec0ca44e4d 100644
--- a/rust/private/rustdoc.bzl
+++ b/rust/private/rustdoc.bzl
@@ -39,7 +39,7 @@ Example:
   ```python
   package(default_visibility = ["//visibility:public"])
 
-  load("@rules_rust//rust:rust.bzl", "rust_library", "rust_doc")
+  load("@rules_rust//rust:defs.bzl", "rust_library", "rust_doc")
 
   rust_library(
       name = "hello_lib",
diff --git a/rust/private/rustdoc_test.bzl b/rust/private/rustdoc_test.bzl
index 7eda389010..9eb66d9ff5 100644
--- a/rust/private/rustdoc_test.bzl
+++ b/rust/private/rustdoc_test.bzl
@@ -240,7 +240,7 @@ target that depends on the `hello_lib` `rust_library` target:
 ```python
 package(default_visibility = ["//visibility:public"])
 
-load("@rules_rust//rust:rust.bzl", "rust_library", "rust_doc_test")
+load("@rules_rust//rust:defs.bzl", "rust_library", "rust_doc_test")
 
 rust_library(
     name = "hello_lib",
diff --git a/test/deps.bzl b/test/deps.bzl
index 1bd279a964..58c09bc98a 100644
--- a/test/deps.bzl
+++ b/test/deps.bzl
@@ -5,7 +5,7 @@ load("@bazel_tools//tools/build_defs/repo:utils.bzl", "maybe")
 load("//test/load_arbitrary_tool:load_arbitrary_tool_test.bzl", "load_arbitrary_tool_test")
 
 _LIBC_BUILD_FILE_CONTENT = """\
-load("@rules_rust//rust:rust.bzl", "rust_library")
+load("@rules_rust//rust:defs.bzl", "rust_library")
 
 rust_library(
     name = "libc",