diff --git a/rust/defs.bzl b/rust/defs.bzl
index 1bf7f17e3c..9563656fba 100644
--- a/rust/defs.bzl
+++ b/rust/defs.bzl
@@ -33,7 +33,6 @@ load(
     _rust_shared_library = "rust_shared_library",
     _rust_static_library = "rust_static_library",
     _rust_test = "rust_test",
-    _rust_test_binary = "rust_test_binary",
     _rust_test_suite = "rust_test_suite",
 )
 load(
@@ -77,9 +76,6 @@ rust_binary = _rust_binary
 rust_test = _rust_test
 # See @rules_rust//rust/private:rust.bzl for a complete description.
 
-rust_test_binary = _rust_test_binary
-# See @rules_rust//rust/private:rust.bzl for a complete description.
-
 rust_test_suite = _rust_test_suite
 # See @rules_rust//rust/private:rust.bzl for a complete description.
 
diff --git a/rust/private/rust.bzl b/rust/private/rust.bzl
index 6fc07e5716..c00cfce39f 100644
--- a/rust/private/rust.bzl
+++ b/rust/private/rust.bzl
@@ -1127,32 +1127,6 @@ rust_test = rule(
 """),
 )
 
-rust_test_binary = rule(
-    implementation = _rust_test_impl,
-    provides = _common_providers,
-    attrs = dict(_common_attrs.items() +
-                 _rust_test_attrs.items()),
-    executable = True,
-    fragments = ["cpp"],
-    host_fragments = ["cpp"],
-    toolchains = [
-        str(Label("//rust:toolchain")),
-        "@bazel_tools//tools/cpp:toolchain_type",
-    ],
-    incompatible_use_toolchain_transition = True,
-    doc = dedent("""\
-        Builds a Rust test binary, without marking this rule as a Bazel test.
-
-        **Warning**: This rule is currently experimental.
-
-        This should be used when you want to run the test binary from a different test
-        rule (such as [`sh_test`](https://docs.bazel.build/versions/master/be/shell.html#sh_test)),
-        and know that running the test binary directly will fail.
-
-        See `rust_test` for example usage.
-        """),
-)
-
 def rust_test_suite(name, srcs, **kwargs):
     """A rule for creating a test suite for a set of `rust_test` targets.
 
diff --git a/rust/rust.bzl b/rust/rust.bzl
index f02a8855e3..f66541e060 100644
--- a/rust/rust.bzl
+++ b/rust/rust.bzl
@@ -31,7 +31,6 @@ load(
     _rust_shared_library = "rust_shared_library",
     _rust_static_library = "rust_static_library",
     _rust_test = "rust_test",
-    _rust_test_binary = "rust_test_binary",
 )
 load("//rust/settings:incompatible.bzl", "fail_when_enabled")
 
@@ -70,9 +69,6 @@ rust_binary = _rust_binary
 rust_test = _rust_test
 # See @rules_rust//rust/private:rust.bzl for a complete description.
 
-rust_test_binary = _rust_test_binary
-# See @rules_rust//rust/private:rust.bzl for a complete description.
-
 rust_benchmark = _rust_benchmark
 # See @rules_rust//rust/private:rust.bzl for a complete description.
 
diff --git a/test/rust_test_binary/BUILD.bazel b/test/rust_test_binary/BUILD.bazel
deleted file mode 100644
index 5174101175..0000000000
--- a/test/rust_test_binary/BUILD.bazel
+++ /dev/null
@@ -1,27 +0,0 @@
-load(
-    "//rust:rust.bzl",
-    "rust_test_binary",
-)
-
-package(default_visibility = ["//visibility:public"])
-
-# Here we build the rust binary that, when run, will run our test cases.
-# However, it requires some other arbitrary setup first.
-#
-# If this was just `rust_test`, running `bazel test //...` would fail.
-rust_test_binary(
-    name = "rust_test_that_requires_wrapping",
-    srcs = ["tests/rust_test_that_requires_wrapping.rs"],
-)
-
-# We do our arbitrary setup in another rule such as `sh_test` which can depend
-# on `rust_test_binary` in its `data` attribute.
-#
-# This is a trivial case, but demonstrates that a rust_test_binary output can be
-# executed from another test rule.
-sh_test(
-    name = "wrapped_rust_test",
-    srcs = ["scripts/exec_with_test_env.sh"],
-    args = ["$(location :rust_test_that_requires_wrapping)"],
-    data = [":rust_test_that_requires_wrapping"],
-)
diff --git a/test/rust_test_binary/scripts/exec_with_test_env.sh b/test/rust_test_binary/scripts/exec_with_test_env.sh
deleted file mode 100755
index 1e513d22ed..0000000000
--- a/test/rust_test_binary/scripts/exec_with_test_env.sh
+++ /dev/null
@@ -1,9 +0,0 @@
-#!/bin/sh
-
-# Run the given binary, setting up a required test environment variable.
-
-set -ex
-
-export USER_DEFINED_KEY=USER_DEFINED_VALUE
-
-"$@"
diff --git a/test/rust_test_binary/tests/rust_test_that_requires_wrapping.rs b/test/rust_test_binary/tests/rust_test_that_requires_wrapping.rs
deleted file mode 100644
index 251419bf05..0000000000
--- a/test/rust_test_binary/tests/rust_test_that_requires_wrapping.rs
+++ /dev/null
@@ -1,11 +0,0 @@
-use std::env;
-
-#[test]
-pub fn rust_test_that_requires_wrapping() {
-    let actual = format!(
-        "This test requires {} at runtime.",
-        env::var("USER_DEFINED_KEY").unwrap()
-    );
-    let expected = "This test requires USER_DEFINED_VALUE at runtime.";
-    assert_eq!(actual, expected);
-}