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Machine learning at the BBC

The developments in artificial intelligence (AI) and machine learning (ML) are amongst the great adventures of our time, and any organisation which expects to be a leader in the media industry must embrace these new technologies. The BBC rode the first waves of the broadcasting revolutions: with radio, television, and online. We mean to be a part of the coming age of machine learning.

Audiences expect the best content to be available to them through seamless digital experiences, personalised to their preferences and interests. At the BBC, there is a vast quantity of content to offer our audiences - news, sport, weather, entertainment, programmes, audio, children’s, food, learning, and local.

We want to harness our knowledge about our content, combine it with machine learning, and help our audiences easily find content they will love, whether that’s something new or a hidden gem from our impressive back catalogue.


About BBC Datalab

Based all around the UK, we’re the team at the BBC that uses data and responsible machine learning to help our audiences find relevant content. We want to ensure that audiences of all ages and backgrounds are able to easily engage with the entire BBC universe of rich and varied content, by excelling at combining our editorial expertise with machine learning.

Practically, this means taking a collaborative approach. Our data scientists and engineers collaborate closely with editorial colleagues, user experience, product, as well as collaboration with other teams across the BBC.

We recently launched the first fully personalised in-house recommendation engine for BBC Sounds and the first cross-product recommendation engine for BBC Sport and News short-form videos. We've also developed content-based recommendation engines for BBC News and World Service.

In 2021, our objectives are to:

  1. Help BBC audiences find personally-relevant content by providing high-quality and reliable recommendations
  2. Reduce the time, effort, and cost required to make the BBC relevant for each audience member
  3. Make Datalab the most professionally challenging and rewarding place to work

Learn more about our work

Machine learning at the BBC

Careers, community, and learning


Our team values

We are ambitious and tenacious

We are excited by solving big problems and are tenacious in achieving our ambitious goals, but accept that this can take time and we may not succeed at the first attempt.

Diversity and opportunity

Job descriptions and job titles are left at the door. Everyone has equal right to contribute ideas and be heard. We delight in sharing knowledge, expertise and learning - two heads are always better than one.

We are empowered, responsible and accountable

We always write our own narrative, and are proactive, not reactive, in our choices. We don't blame others or find excuses, but take ownership of our own destiny. We hold ourselves, and each other, to account, and highlight good and bad behaviour to help us all improve.

We are strong; disagree and commit

We don’t accept poor decisions simply for an easy life or to appease those more senior or more outspoken, and can disagree without fear of repercussions. We do commit 100% once a decision has been made.

Audiences are our ultimate focus

If we don’t understand and can’t measure the benefit to audiences, we won’t do it. We constantly test our priorities against what we learn about our audiences, and what they tell us they like and need.

We create value, not just code

We advance the BBC’s knowledge and create a lasting legacy. We deliver for the whole BBC, not just for our team.

We create space for new ideas

We have the confidence to explore new ideas, and make time for audience-focused innovation and “play”.

We think differently, which means people won’t always understand what we’re trying to do, so we make extra effort to clearly communicate our goals.

Progress, progress, progress

We adopt only those processes that help us progress. Pragmatism first: we change what doesn’t work, not accepting inefficiency and impedance.


Datalab team

Want to find out more about our work? Please email datalab @ bbc.co.uk or follow us on Twitter.

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