diff --git a/app/views/bootstrap/up.sh.erb b/app/views/bootstrap/up.sh.erb
index 022f8e6..6057d87 100644
--- a/app/views/bootstrap/up.sh.erb
+++ b/app/views/bootstrap/up.sh.erb
@@ -53,11 +53,13 @@ install_pkgs() {
 }
 
 logo() {
-  echo ""
-  echo ".       .           .   .      "
-  echo "|-. ,-. |-. . . ,-. |-. | , ,-."
-  echo "| | ,-| | | | | \`-. | | |<  ,-|"
-  echo "^-' \`-^ ^-' \`-^ \`-' ' ' ' \` \`-^"
+cat <<"LOGO"
+
+.       .           .   .
+|-. ,-. |-. . . ,-. |-. | , ,-.
+| | ,-| | | | | `-. | | |<  ,-|
+^-' `-^ ^-' `-^ `-' ' ' ' ` `-^
+LOGO
 }
 
 check() {