diff --git a/CHANGELOG.md b/CHANGELOG.md
index 0f7cd1da0..ccb72ed4c 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -11,6 +11,7 @@ and this project adheres to [Semantic Versioning](http://semver.org/spec/v2.0.0.
 
 ### Fixed
  - Quick mode (--quick) no longer crashes with measured times over 5 seconds when --noplot is not active
+ - `Throughput::ElementsAndBytes` added to allow the text summary to report throughput in both units simultaneously.
 
 ## [0.5.0] - 2023-05-23
 
diff --git a/benches/benchmarks/custom_measurement.rs b/benches/benchmarks/custom_measurement.rs
index 449f9030c..306bd4faa 100644
--- a/benches/benchmarks/custom_measurement.rs
+++ b/benches/benchmarks/custom_measurement.rs
@@ -21,6 +21,14 @@ impl ValueFormatter for HalfSecFormatter {
                 "{} elem/s/2",
                 (elems as f64) / (value * 2f64 * 10f64.powi(-9))
             ),
+            Throughput::ElementsAndBytes {
+                elements: _,
+                bytes: _,
+            } => format!(
+                "{} elem/s/2, {} b/s/2",
+                (elems as f64) / (value * 2f64 * 10f64.powi(-9),),
+                (bytes as f64) / (value * 2f64 * 10f64.powi(-9))
+            ),
         }
     }
 
@@ -53,6 +61,9 @@ impl ValueFormatter for HalfSecFormatter {
 
                 "elem/s/2"
             }
+            Throughput::ElementsAndBytes { elements, bytes: _ } => {
+                self.scale_throughputs(_typical, &Throughput::Elements(elements), values)
+            }
         }
     }
 
diff --git a/benches/benchmarks/with_inputs.rs b/benches/benchmarks/with_inputs.rs
index b0b12a89f..a8910e882 100644
--- a/benches/benchmarks/with_inputs.rs
+++ b/benches/benchmarks/with_inputs.rs
@@ -22,6 +22,18 @@ fn from_elem(c: &mut Criterion) {
         });
     }
     group.finish();
+
+    let mut group = c.benchmark_group("from_elem_dual_throughput");
+    for size in [KB, 2 * KB].iter() {
+        group.throughput(Throughput::ElementsAndBytes {
+            elements: *size as u64,
+            bytes: 2 * *size as u64,
+        });
+        group.bench_with_input(BenchmarkId::from_parameter(size), size, |b, &size| {
+            b.iter(|| iter::repeat(0u16).take(size).collect::<Vec<_>>());
+        });
+    }
+    group.finish();
 }
 
 criterion_group!(benches, from_elem);
diff --git a/book/src/user_guide/advanced_configuration.md b/book/src/user_guide/advanced_configuration.md
index d7be9bca6..59e983c1f 100644
--- a/book/src/user_guide/advanced_configuration.md
+++ b/book/src/user_guide/advanced_configuration.md
@@ -119,6 +119,9 @@ alloc                   time:   [5.9846 ms 6.0192 ms 6.0623 ms]
                         thrpt:  [164.95 MiB/s 166.14 MiB/s 167.10 MiB/s]  
 ```
 
+You can also request that the throughput measure both elements/s and bytes/s if, for example, you're doing some kind of data processing and
+want to understand both the number of records/s and the total bytes/s achieved. This is achieved by setting `throughput` to `Throughput::ElementsAndBytes`.
+
 ## Chart Axis Scaling
 
 By default, Criterion.rs generates plots using a linear-scale axis. When using parameterized benchmarks, it is common for the input sizes to scale exponentially in order to cover a wide range of possible inputs. In this situation, it may be easier to read the resulting plots with a logarithmic axis.
diff --git a/src/lib.rs b/src/lib.rs
index f349d6484..4aafaab81 100644
--- a/src/lib.rs
+++ b/src/lib.rs
@@ -1293,6 +1293,23 @@ pub enum Throughput {
     /// collection, but could also be the number of lines of input text or the number of values to
     /// parse.
     Elements(u64),
+
+    /// Measure throughput in terms of both elements/second and bytes/second. Typically,
+    /// this would be used if you have a collection of rows where `elements` would be the length of
+    /// the collection and `bytes` would be the total size of the collection if you're processing
+    /// the entire collection in one iteration. This will make sure the report simultaneously
+    /// includes on the rows/s and MB/s that data processing is able to achieve.
+    /// The elements are considered the "primary" throughput being reported on (i.e. what will appear
+    /// in the BenchmarkId).
+    ElementsAndBytes {
+        /// The value should be the number of elements processed by one iteration of the benchmarked code.
+        /// Typically, this would be the size of a collection, but could also be the number of lines of
+        /// input text or the number of values to parse.
+        elements: u64,
+        /// The value should be the number of bytes processed by one iteration of the benchmarked code.
+        /// Typically, this would be the length of an input string or `&[u8]`.
+        bytes: u64,
+    },
 }
 
 /// Axis scaling type
diff --git a/src/measurement.rs b/src/measurement.rs
index 63719753d..393fe4ab7 100644
--- a/src/measurement.rs
+++ b/src/measurement.rs
@@ -182,6 +182,10 @@ impl ValueFormatter for DurationFormatter {
                 self.bytes_per_second_decimal(bytes as f64, typical, values)
             }
             Throughput::Elements(elems) => self.elements_per_second(elems as f64, typical, values),
+            // The caller should be formatting the bytes and elements separately.
+            Throughput::ElementsAndBytes { elements, bytes: _ } => {
+                self.elements_per_second(elements as f64, typical, values)
+            }
         }
     }
 
diff --git a/src/report.rs b/src/report.rs
index c5448fdbb..18aae058c 100644
--- a/src/report.rs
+++ b/src/report.rs
@@ -176,6 +176,7 @@ impl BenchmarkId {
             Some(Throughput::Bytes(n))
             | Some(Throughput::Elements(n))
             | Some(Throughput::BytesDecimal(n)) => Some(n as f64),
+            Some(Throughput::ElementsAndBytes { elements, bytes: _ }) => Some(elements as f64),
             None => self
                 .value_str
                 .as_ref()
@@ -188,6 +189,10 @@ impl BenchmarkId {
             Some(Throughput::Bytes(_)) => Some(ValueType::Bytes),
             Some(Throughput::BytesDecimal(_)) => Some(ValueType::Bytes),
             Some(Throughput::Elements(_)) => Some(ValueType::Elements),
+            Some(Throughput::ElementsAndBytes {
+                elements: _,
+                bytes: _,
+            }) => Some(ValueType::Elements),
             None => self
                 .value_str
                 .as_ref()
@@ -577,7 +582,7 @@ impl Report for CliReport {
             );
         }
 
-        if let Some(ref throughput) = meas.throughput {
+        for ref throughput in measurement_throughputs(meas) {
             println!(
                 "{}thrpt:  [{} {} {}]",
                 " ".repeat(24),
@@ -790,6 +795,18 @@ fn compare_to_threshold(estimate: &Estimate, noise: f64) -> ComparisonResult {
     }
 }
 
+fn measurement_throughputs(mes: &MeasurementData<'_>) -> Vec<Throughput> {
+    mes.throughput
+        .as_ref()
+        .map(|t| match t {
+            Throughput::ElementsAndBytes { elements, bytes } => {
+                vec![Throughput::Elements(*elements), Throughput::Bytes(*bytes)]
+            }
+            _ => vec![t.clone()],
+        })
+        .unwrap_or(vec![])
+}
+
 #[cfg(test)]
 mod test {
     use super::*;