diff --git a/src/botPage/view/View.js b/src/botPage/view/View.js
index ef8ce478c3..cb626fbd12 100644
--- a/src/botPage/view/View.js
+++ b/src/botPage/view/View.js
@@ -39,6 +39,7 @@ import {
     getToken,
 } from '../../common/utils/storageManager';
 import { isProduction } from '../../common/utils/tools';
+import GTM from '../../common/gtm';
 
 let realityCheckTimeout;
 
@@ -352,6 +353,7 @@ export default class View {
                     this.stop();
                     Elevio.logoutUser();
                     googleDrive.signOut();
+                    GTM.setVisitorId();
                     removeTokens();
                 })
                 .catch(() => {});
@@ -569,6 +571,7 @@ export default class View {
                 .then(() => {
                     this.stop();
                     Elevio.logoutUser();
+                    GTM.setVisitorId();
                     const activeToken = $(e.currentTarget).attr('value');
                     const tokenList = getTokenList();
                     setStorage('tokenList', '');
diff --git a/src/botPage/view/index.js b/src/botPage/view/index.js
index e8d2e962bf..497d2d8c25 100644
--- a/src/botPage/view/index.js
+++ b/src/botPage/view/index.js
@@ -4,6 +4,7 @@ import 'notifyjs-browser';
 import View from './View';
 import '../../common/binary-ui/dropdown';
 import Elevio from '../../common/elevio';
+import GTM from '../../common/gtm';
 
 $.ajaxSetup({
     cache: false,
@@ -29,6 +30,7 @@ view.initPromise.then(() => {
     $('.barspinner').hide();
     window.dispatchEvent(new Event('resize'));
     Elevio.init();
+    GTM.setVisitorId();
     trackJs.configure({
         userId: $('.account-id')
             .first()
diff --git a/src/common/appId.js b/src/common/appId.js
index 6776205808..63f5b42cba 100644
--- a/src/common/appId.js
+++ b/src/common/appId.js
@@ -11,6 +11,7 @@ import { parseQueryString, isProduction, getExtension } from '../common/utils/to
 import { getLanguage } from './lang';
 import AppIdMap from './appIdResolver';
 import Elevio from './elevio';
+import GTM from './gtm';
 
 export const AppConstants = Object.freeze({
     STORAGE_ACTIVE_TOKEN: 'activeToken',
@@ -133,6 +134,7 @@ export async function addTokenIfValid(token, tokenObjectList) {
     } catch (e) {
         removeToken(tokenObjectList[0].token);
         Elevio.logoutUser();
+        GTM.setVisitorId();
         throw e;
     }
     return api.disconnect();
diff --git a/src/common/gtm.js b/src/common/gtm.js
new file mode 100644
index 0000000000..3fc21bd414
--- /dev/null
+++ b/src/common/gtm.js
@@ -0,0 +1,31 @@
+import { getAppIdFallback } from './appId';
+import AppIdMap from './appIdResolver';
+import { getTokenList } from './utils/storageManager';
+
+const GTM = (() => {
+    const isGtmApplicable = () => Object.values(AppIdMap).includes(`${getAppIdFallback()}`);
+
+    const pushDataLayer = data => {
+        if (isGtmApplicable()) {
+            // eslint-disable-next-line no-undef
+            dataLayer.push({
+                ...data,
+            });
+        }
+    };
+
+    const setVisitorId = () => {
+        const tokenList = getTokenList();
+        if (tokenList.length > 0) {
+            pushDataLayer({ visitorId: tokenList[0].loginInfo.loginid });
+        } else {
+            pushDataLayer({ visitorId: undefined });
+        }
+    };
+
+    return {
+        setVisitorId,
+    };
+})();
+
+export default GTM;