Rename Bitcoin Exchanges page to "Buy Bitcoin"?

[Cobra-Bitcoin]

Currently if you search for "bitcoin exchanges", our bitcoin exchanges page shows up second.

If you search for "buy bitcoin", a much more common search term, our bitcoin exchanges page is nowhere to be found (in fact our competitor bitcoin.com is the first result.) I think we should restructure our bitcoin exchanges page to be a better match for the search phrase "buy bitcoin", so we can knock out bitcoin.com from the top position.

We can do this by rewriting the URL from https://bitcoin.org/en/exchanges to https://bitcoin.org/en/buy-bitcoin and having the title of the page be "Buy Bitcoin". We can then link to that page with "Buy Bitcoin" as the anchor text throughout the site.

Once we do that, in a few months, we will probably be the top search result for that term. What do you guys think about this?

[Mirobit]

Agreed. "buy bitcoin" seems much more popular than "bitcoin exchange(s)"
https://trends.google.com/trends/explore?q=bitcoin%20exchange,buy%20bitcoin

[wbnns]

@Cobra-Bitcoin @Mirobit Hey, thanks for bringing this up. The reason I used Bitcoin Exchanges first when I set this up instead of Buy Bitcoin was because I was thinking that once we had the directory together (the current page), it might be a good opportunity to consider reaching out to one of the International exchanges to see if they want to sponsor a Buy Bitcoin page on the site where they would be the featured exchange. The primary benefit to being on this page would be what you all mentioned above, the traffic potential for being associated with a premium key phrase ("Buy Bitcoin").

In this way, we would have a page that still generates lots of pageviews (the current Exchange page), in addition to a Buy Bitcoin page that would generate even more pageviews, but also revenue. I was thinking it would be its own navigation link in the top nav ("Buy").

This would help the site support its costs and also allow us apportion money to compensate contributors.

Please let me know what you all think.

[Mirobit]

@wbnns That sounds well-thought-out.
While I am personally not big on advertising on bitcoin.org I agree that cobra and major contributors like you and Craig deserve some compensation for time and expenses. If no sponsorship is found advertising seems to be the only way.
But I think the page that will probably bring in the second most visitors (after the main page) should not link to only one exchange. Bitcoin.org should be more neutral and give the user a choice. Also in case of a bankruptcy/scam it could reflect negatively on bitcoin.org.
Depending on the visitor numbers maybe a small area on the exchanges page is attractive enough to bring some money in.
I agree that we should have a separate Buy page (for seo reasons). Maybe similar to #1584. Informing users about the general options (exchange, local, atm, instant buy).

@Cobra-Bitcoin How is the current financial situation? I read a while ago that the servers were paid till March 2017 by the Bitcoin Foundation and that several Businesses are willing to step in.

[JTuwiner]

@wbnns @Mirobit I think a page explaining the trade offers between exchanges, local trades, ATMs, credit card, etc would be a good addition!

I was just at the Tokyo Bitcoin Meetup and these are the most common questions. I also realize MANY people try to invest their bitcoins in ponzi schemes or cloud mining after they buy. I try to explain that there is no easy money in Bitcoin, just like there is no easy money in real life! So I think a warning to avoid these schemes would be good.

If wanted, I could write up something on the pros and cons of buying using different methods. (privacy, fees, speed, etc.) Let me know if this would help!

[Mirobit]

So we have 3 different ideas:

1. Rename the page to Buy Bitcoin

2. Create a Buy Bitcoin page that only lists one exchange (sponsor)

3. Create a Buy Bitcoin page that informs the Users about the general options (local, ATM, exchange), risks and links to the current Bitcoin Exchanges page (similar to #1584).

I favour the third option for reasons stated above.

[JTuwiner]

@Mirobit Another option is to just rename the current exchange page to have a title like:

Buy Bitcoin - Global Exchanges

That knocks out two birds with one stone, and creates one strong page for both keywords on Google.

[wbnns]

@Mirobit Agreed, let's do Option 3.

@JTuwiner If we modify the existing page, we will lose keyword dominance for "Bitcoin Exchange" which we are receiving considerable traffic from and are currently the first result for on Google.

[wbnns]

Just a quick update that I have a working branch - wbnns-buy-bitcoin - for getting a provisional page up that will allow us to start capturing search engine traffic for the key phrase "buy bitcoin".