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Analysis of soju sound symbolism

A series of experiments conducted by Bodo Winter, Paula Perez-Sobrino and Lucien Brown investigating sound symbolism in Korean soju advertising.

  • The folder /raw_data/ contains the files directly from Qualtrics
  • The script preprocessing.R processes these files
  • The folder /processed_data/ contains the processed files
  • The script analysis.R is the main analysis script

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soju sound symbolism study with Paula Sobrino and Lucien Brown

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