diff --git a/src/bp/core/misc/templating.ts b/src/bp/core/misc/templating.ts
new file mode 100644
index 00000000000..40fa5123193
--- /dev/null
+++ b/src/bp/core/misc/templating.ts
@@ -0,0 +1,15 @@
+import _ from 'lodash'
+import Mustache from 'mustache'
+
+export function renderRecursive(template: string, context: any): string {
+  let i = 0
+  while (i < 3 && containsTemplate(template)) {
+    template = Mustache.render(template, context)
+    i++
+  }
+  return template
+}
+
+function containsTemplate(value: string) {
+  return _.isString(value) && value.indexOf('{{') < value.indexOf('}}')
+}
diff --git a/src/bp/core/services/cms.ts b/src/bp/core/services/cms.ts
index 0d468e10776..0ccafe31207 100644
--- a/src/bp/core/services/cms.ts
+++ b/src/bp/core/services/cms.ts
@@ -1,6 +1,7 @@
 import { IO, Logger } from 'botpress/sdk'
 import { ContentElement, ContentType, SearchParams } from 'botpress/sdk'
 import { KnexExtension } from 'common/knex'
+import { renderRecursive } from 'core/misc/templating'
 import { inject, injectable, tagged } from 'inversify'
 import Knex from 'knex'
 import _ from 'lodash'
@@ -431,7 +432,7 @@ export class CMSService implements IDisposeOnExit {
         throw new Error(`Content element "${contentId}" not found`)
       }
 
-      _.set(content, 'previewPath', Mustache.render(content.previewText, args))
+      _.set(content, 'previewPath', renderRecursive(content.previewText, args))
 
       const text = _.get(content.formData, 'text')
       const variations = _.get(content.formData, 'variations')
diff --git a/src/bp/core/services/dialog/instruction/strategy.ts b/src/bp/core/services/dialog/instruction/strategy.ts
index bebef401463..506b2c234eb 100644
--- a/src/bp/core/services/dialog/instruction/strategy.ts
+++ b/src/bp/core/services/dialog/instruction/strategy.ts
@@ -3,10 +3,10 @@ import { CMSService } from 'core/services/cms'
 import { EventEngine } from 'core/services/middleware/event-engine'
 import { inject, injectable, tagged } from 'inversify'
 import _ from 'lodash'
-import Mustache from 'mustache'
 import { NodeVM } from 'vm2'
 
 import { container } from '../../../app.inversify'
+import { renderRecursive } from '../../../misc/templating'
 import { TYPES } from '../../../types'
 import ActionService from '../../action/action-service'
 import { VmRunner } from '../../action/vm'
@@ -109,16 +109,7 @@ export class ActionStrategy implements InstructionStrategy {
 
     const view = { event }
 
-    args = _.mapValues(args, value => {
-      if (this.containsTemplate(value)) {
-        const output = Mustache.render(value, view)
-        if (this.containsTemplate(output)) {
-          return Mustache.render(output, view)
-        }
-        return output
-      }
-      return value
-    })
+    args = _.mapValues(args, value => renderRecursive(value, args))
 
     const hasAction = await this.actionService.forBot(botId).hasAction(actionName)
     if (!hasAction) {
@@ -128,10 +119,6 @@ export class ActionStrategy implements InstructionStrategy {
     await this.actionService.forBot(botId).runAction(actionName, event, args)
     return ProcessingResult.none()
   }
-
-  private containsTemplate(value: string) {
-    return _.isString(value) && value.indexOf('{{') < value.indexOf('}}')
-  }
 }
 
 @injectable()
diff --git a/src/bp/ui-studio/src/web/views/FlowBuilder/common/action.jsx b/src/bp/ui-studio/src/web/views/FlowBuilder/common/action.jsx
index e56e57fb135..91865650f8c 100755
--- a/src/bp/ui-studio/src/web/views/FlowBuilder/common/action.jsx
+++ b/src/bp/ui-studio/src/web/views/FlowBuilder/common/action.jsx
@@ -80,7 +80,7 @@ class ActionItem extends Component {
     const stripDots = str => str.replace(/\./g, '--dot--')
     const restoreDots = str => str.replace(/--dot--/g, '.')
 
-    const htmlTpl = textContent.replace(/{{([a-z$@0-9. _-]*?)}}/gi, x => {
+    const htmlTpl = textContent.replace(/{{([a-z$@0-9. '"\[\]_-]*?)}}/gi, x => {
       const name = stripDots(x.replace(/{|}/g, ''))
       vars[name] = '<span class="var">' + x + '</span>'
       return '{' + stripDots(x) + '}'