• Privacy Preserving Product Analytics Metrics
  • Encoding Parameters
  • Remote configuration
  • Metric attributes/metadata
  • Current
  • Uptime
  • How long has the browser been active for in the past day?
  • Core
  • Have you made Brave your default browser?
  • How many bookmarks do you have?
  • How many open windows do you have?
  • How many open tabs do you have?
  • How many extensions have you installed?
  • Is crash reporting enabled?
  • How many unique domains did you load in the past week?
  • How many days did you use the browser in the previous ISO week?
  • How many profiles do you have?
  • Did you use the browser this month?
  • Did you use the browser in the past day?
  • What is your primary language? (reported via STAR/Constellation only)
  • How many pages did you reload in the past week?
  • If your "upgrade connections to HTTPS" setting is set to "standard" or "strict", how many page requests failed the auto-upgrade to HTTPS this week?
  • If you are a first-time user this week and you viewed at least one page, how long after the install time did you view your first web page?
  • As a user not opted-in/opted-in to Rewards, how many pages did you load in the past week?
  • Did you update Brave in the last week?
  • Welcome
  • What was the last screen that you viewed during the browser onboarding process?
  • Importer
  • Did you import settings and bookmarks, and if so from where?
  • Shields
  • What has been your interaction with the shields icon?
  • What is the global ad blocking shields setting?
  • What is the global fingerprinting shields setting?
  • On how many domains has the user set the adblock setting to be lower (block less) than the default?
  • On how many domains has the user set the adblock setting to be higher (block more) than the default?
  • Do you have the "forget me when I close this site" setting enabled?
  • Rewards
  • How much BAT, excluding grants, is in your wallet?
  • If you have rewards enabled, which ad types do you have enabled?
  • If you enabled ads today, how many hours after browser installation did you enable ads?
  • If you enabled rewards this week, how did you enable it?
  • If rewards are disabled, did you click on the BAT icon in the URL this week?
  • If you have Brave Rewards enabled with a custodial account connected, how many tips did you make in the past 30 days (monthly and one-time tips combined)? Monthly tips count so long as they are still in your monthly tips list, even if they do not go through.
  • If you triggered the Rewards panel as a non-rewards user or a new Rewards user this week, did you enable Rewards?
  • If you triggered the Rewards panel at least once as a Rewards user in the last 7 days, how many times did you trigger the panel?
  • If you are Rewards user who opened the Rewards panel in the past week, how many times did you open it?
  • If you are Rewards user who opened the Rewards page in the past month, how many times did you open it?
  • If you're a Rewards user with a custodial account connected, do you have one or more monthly contributions configured?
  • If you have rewards enabled, which ad types do you have enabled?
  • If you have Rewards enabled and a payout account connected, did you enable search ads this week?
  • As a Rewards user, did you view the "Explore" section on the Rewards panel or page in the past week?
  • As a Rewards user, how many times did you click on an offer in the "Explore" section in the past week?
  • Sync
  • Have you enabled sync?
  • If you are opted into sync, how many objects are synced?
  • If you are opted into sync, which types are enabled in Sync?
  • If you enabled Sync this week, did you create a new chain or join an existing chain?
  • P3A
  • How many weekly questions did the browser send in the previous week?
  • Omnibox
  • As a user not opted-in/opted-in to Rewards, how many times did you search last week?
  • Search
  • Which is your currently selected search engine?
  • Did you switch search engines this week, and if so from what to what?
  • Did the participant in Group A click on the promo and did they switch their default engine to Brave Search?
  • Did the participant in Group A/B/C/D click on the promo and did they switch their default engine to Brave Search?
  • Did the participant in Group C click on the promo and did they switch their default engine to Brave Search?
  • Do you have Web Discovery Project enabled?
  • If you switched search engines this week from Brave Search to something else, how many queries did you do before switching? (via address bar only)
  • Do you have Web Discovery Project & notification ads enabled?
  • Did you make a Brave Search query today?
  • If you used the search widget in the past 7 days, how many queries did you perform this week?
  • If the search widget is enabled, what is your default engine for the search widget?
  • Do you have "Show search suggestions" enabled?
  • Did you make a Google query using the NTP search widget this week?
  • If Web Discovery is enabled, what is your default search engine?
  • If you performed one or more background search queries in the past day, how many failures did you encounter?
  • NTP
  • In the past week, what was the highest amount of New Tab Pages created in a day?
  • Is the sponsored new tab page option enabled?
  • On the New Tab Page, did you click the Customize Settings icon?
  • What is your 'new tab page shows' setting?
  • Today
  • Have you ever used Brave Today?
  • How many times did you use Brave Today in the last week that Brave Today was used?*
  • As a Brave News user this month, how many external feeds do you have in total?
  • How many Brave News cards did you view in the past week?
  • As an opted in Brave News user, when was the last time I used Brave News?
  • As a first time user of Brave News this week, did I return again to use it during the first 7 day period?
  • As a rewards or non-rewards user, how many News ads have I viewed in the past 7 days?
  • If you changed your News opt-in status today, what did you change it to?
  • Did you use Brave News this month?
  • Did you use Brave News in the past day?
  • If you have used Brave News in the last week and clicked on at least one card, how many cards did you click on? (reported weekly, desktop & Android)
  • If you have clicked on 5 or more cards in the last week, what is the average rank (depth) of the cards you clicked on in the For You/Following feeds? (reported weekly, desktop & Android)
  • If you are a monthly active News user, how many channels are you subscribed to? (reported monthly, desktop & Android only)
  • If you are a monthly active News user, how many publishers are you subscribed to (excluding direct feeds)? (reported monthly, desktop & Android only)
  • If you have used Brave News in the last week and you used the sidebar filter at least once, how many sessions included the usage of the sidebar filters? (reported weekly, desktop only)
  • Do you have News enabled?
  • Wallet
  • Have you used the wallet in this month?
  • As a first time user of Brave Wallet this week, did I return again to use it during the first 7 day period?
  • If you have ever sent a transaction, have you sent one in the past 7 days?
  • As an active ETH/SOL/BTC/ZEC user (that currently has an active account, or previously has had one), how many accounts do you have with a non-zero balance?
  • If you accessed the Wallet onboarding page this week, where did you stop in the onboarding process?
  • If you viewed the NFT gallery this week, how many NFTs are displayed in the gallery?
  • VPN
  • As a Brave VPN user, when was the last time I enabled the Brave VPN?
  • As a first time user of the Brave VPN this week, did I enable it again the following day?
  • If you used the VPN NTP widget in the past week, how many actions did you perform within the widget in the past week?
  • Did you hide the VPN widget this week?
  • If you have a VPN subscription, how long was your total VPN usage time over the past week compared to your total browser usage time in the past week?
  • Playlist
  • As a user that used Playlist at least once, when was the last time I used or added content to Brave Playlist?
  • As a first-time user of Brave Playlist this week, did I return again to use or add content to Brave Playlist during the first 7-day period?
  • As a user that used Playlist this week, how many days did I use or add content to Brave Playlist in the past 7 days?
  • As a new user of Playlist this week, how long did it take for new Brave users to use Playlist for the first time?
  • VerticalTabs
  • As a user with vertical tabs enabled, what is the max amount of open tabs this week?
  • As a user with vertical tabs enabled and had at least one pinned tab this week, what is the max amount of pinned tabs this week?
  • As a user with vertical tabs mode enabled and had at least one tab group this week, what is the max amount of tab groups this week?
  • AIChat
  • Do you have Leo enabled?
  • Did you use Leo in the past day?
  • If you used Leo in the past week, how many chats did you engage in during the period?
  • If you used Leo in the past week, what was the average amount of prompts per conversation during the period?
  • If you are an opted-in Leo user, what % of your Omnibox selections were the Ask Leo option?
  • If you are an opted-in Leo user, and you used the Leo omnibox option in the previous week, did you select the Leo omnibox option proportionally more this week vs last week?
  • As a first time Leo user, what was your entry point?
  • Did you use Leo this month?
  • Did you use Leo this week?
  • As a first time user of Brave Leo this week, did I return again to use it during the first 7 day period?
  • As an opted in Brave Leo user, when was the last time I used Brave Leo? (reported monthly)
  • As a free tier user opted in to Leo, how many times did you use right click actions in the past week?
  • As a user of Leo Right-click Actions this week, what is the most used action category?
  • As an opted in Leo user, when was the last time you used the Right-click Actions feature?
  • If you are an opted-in Leo user and used Leo in the past 7 days, what was the most used entry point in the past 7 days?
  • If you used Leo for the first time this week, how many prompts did you submit in your first session?
  • If you used Leo this week, what percentage of Leo sessions used chat history?
  • If you used Leo this week, what was the longest chat session duration this week?
  • If you used Leo this week, what was the most-used context type this week?
  • If you used Leo this week, what percentage of chat sessions switched to Full Page view from Sidebar?
  • As a Leo user, did you ever use one of the conversation starters?
  • If you used Leo for the first time in the past week, how many sessions ended due to hitting rate limits?
  • If you used Leo this week, how many times did you encounter a context limit?
  • As a Leo user, do you have Tab Focus Mode enabled?
  • As a Tab Focus Mode user, how many Tab Focus Mode sessions did you engage in, in the past week?
  • As a Tab Focus Mode user, when was the last time that you used Tab Focus Mode? (nebula only)
  • As a Tab Focus Mode user, what was the average amount of tabs per group in the past week?
  • As a Tab Focus Mode user, what was the greatest amount of tabs for a given group in the past week?
  • Sidebar
  • Do you have the Sidebar setting set to "Always" or "On mouseover"?
  • DNS
  • If you have secure DNS enabled, what setting are you using?
  • If your secure DNS setting is set to "current service provider" and at least one DNS request was auto-upgraded in the past week, what percent of queries were made over DoH in the past week?"
  • Extensions
  • Do you have a popular third-party adblock extension installed?
  • Do you have a Manifest v2 extension installed?
  • Do you have an installed extension that is listed on the Manifest V2 settings page?
  • IOS
  • Is it likely that you have made Brave the default browser on iOS?
  • DayZero
  • If you are included in the day zero experiment, which variant are you in?
  • SplitView
  • How many times have you enabled split view in the past month?
  • Speedreader
  • If you used Speedreader in the past month, how many pages did you view in Speedreader in the past month?
  • How many sites did you explicitly enable Speedreader for?
  • PermissionLifetime
  • Have you used the "24 hours" lifetime on permission prompts in the past day?
  • Have you used the "1 week" lifetime on permission prompts in the past week?
  • Ads
  • Did you delete your Brave Ads Data this week?
  • Do you have survey panelist enabled?
  • Metrics Proposed/Under Development