diff --git a/browser/brave_ads/tabs/ads_tab_helper.cc b/browser/brave_ads/tabs/ads_tab_helper.cc
index ff56c74a5bb74..4c97fa16ccde6 100644
--- a/browser/brave_ads/tabs/ads_tab_helper.cc
+++ b/browser/brave_ads/tabs/ads_tab_helper.cc
@@ -228,7 +228,7 @@ void AdsTabHelper::OnMaybeNotifyTabTextContentDidChange(
 
 void AdsTabHelper::MaybeNotifyTabDidStartPlayingMedia() {
   if (ads_service_) {
-    ads_service_->NotifyTabDidStopPlayingMedia(tab_id_.id());
+    ads_service_->NotifyTabDidStartPlayingMedia(tab_id_.id());
   }
 }