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Product Design Roles


Contents

Associate Product Designer
Product Designer
Senior Product Designer
Staff Product Designer
Designers Grouped By Theme

Product Design Manager
Senior Product Design Manager
Managers Grouped By Theme


Associate Product Designer

Visual Design

Demonstrates taste in layout, typography and visual hierarchy. Uses our Design Principles, as well as existing style guides and previous Product Design work to represent the BuzzFeed brand.

UX Design

Has conceptual familiarity with information architecture, multi-step and cross-platform flows. Considers potential states (errors, successes, dead-ends) in their work.

Patterns

Follows existing visual and UX patterns established on BuzzFeed to ensure a consistent, intuitive experience.

Process

Learns and executes our defined design process, which includes project definition, design exploration, idea refinement, building and learning.

Toolkit

Employs design tools to solve and communicate user flows, interaction and motion. These tools include sketching, diagramming, interface design tools (Sketch, Photoshop, Illustrator), production HTML/CSS for the Web, or native prototyping tools (Framer, Principle) for Mobile.

Transparency

Shares work early and often and seeks out constructive feedback from their manager, stakeholders, teams and the Product Design team — in Basecamp (at least once per week for active projects), presentations and Crits — and actively works with their manager to filter and prioritize this feedback.

Data

Begins every project by partnering with User Research and Data Science to define what qualitative and quantitative data will be important in their work. Interfaces with those teams throughout the design and development process, making changes to the product based on their analysis and recommendations.

Fluency

Communicates with product leads and engineers in their language, designing with consideration for their cares and concerns. Proactively works with their manager to negotiate thoughtful design outcomes when there are cross-discipline concerns.

Communication

Practices verbal and written communication skills, in both one-on-one and group situations. Works with their manager to distill complex ideas, goals and problems in a way that is accessible even to those unfamiliar with the project.

Mentorship

Seeks out feedback from Senior and Staff Designers, to grow their own skills and design toolkit.

Culture

Contributes to the culture of the Product Design team by participating in design-led projects, events and discussions, in order to spread design thinking and enthusiasm throughout BuzzFeed and the wider design community.


Product Designer

* = Necessary for promotion to this level

Visual Design*

Demonstrates understanding of layout, typography and visual hierarchy. Uses our Design Principles, as well as existing style guides and previous Product Design work to represent the BuzzFeed brand with a holistic consideration for their product's future.

UX Design*

Demonstrates proficiency in and understanding of information architecture, multi-step and cross-platform flows. Consistently considers the holistic user experience and potential states (errors, successes, dead-ends) in their work.

Patterns*

Balances existing visual and UX patterns with platform-specific patterns to ensure a consistent, intuitive experience. Identifies and flags instances where existing patterns break down in their own work and diverges responsibly.

Product Thinking

Has a strong understanding of the vision and key objectives for their product area, taking cues from their design manager, as well as their product and engineering leads. Consistently considers how their designs can support that vision, the team's goals, the broader product vision and company objectives.

Process*

Consistently demonstrates our defined design process and uses the design process to contextualize their work and the type of feedback they need in a given moment.

Toolkit

Employs design tools to solve and communicate user flows, interaction and motion, and knows which tool to use depending on scope and phase of the project. These tools include sketching, diagramming, interface design tools (Sketch, Photoshop, Illustrator), production HTML/CSS for the Web, or native prototyping tools (Framer, Principle) for Mobile.

Transparency*

Shares work early and often and seeks out constructive feedback from their manager, stakeholders, teams and the Product Design team — in Basecamp (at least once per week for active projects), presentations and Crits — and actively works with their team and manager to filter and prioritize this feedback.

Data*

Begins every project by parterning with User Research and Data Science to define what qualitative and quantitative data will be important in their work. Partners with those teams throughout the design and development process, becoming familiar with different data collection techniques and making changes to the product based on data analysis.

Fluency

Communicates with product leads and engineers in their language, designing with consideration for their cares and concerns. Fosters a collaborative, cross-disciplinary design process and, as a result, is trusted by their team to talk through both scope and technical challenges and negotiate thoughtful outcomes.

Communication*

Possesses strong verbal and written communication skills, whether in one-on-one or group situations. Communicates complex ideas, goals and problems in a way that is accessible even to those unfamiliar with the project. In design conversations about their own work, keeps discussions on-track and focused on delivering actionable next steps.

Mentorship

Provides direct and impactful feedback in Basecamp and Design Critiques. Seeks out feedback from Senior and Staff Designers, to grow their own skills and design toolkit.

Culture

Contributes to the culture of their product team by identifying, advocating for and executing design-driven projects and initiatives within their product area. Also contributes to the culture of the Product Design team by participating in other design-led projects, events and discussions, in order to spread design thinking and enthusiasm throughout BuzzFeed and the wider design community.


Senior Product Designer

* = Necessary for promotion to this level

Visual Design*

Demonstrates and articulates understanding of layout, typography and visual hierarchy. Uses the Design Principles and existing visual frameworks creatively to produce designs and, where appropriate, new styles and patterns that are visually cohesive with the rest of BuzzFeed's products. Maintains and suggests evolutions of our Design Principles and existing style guides with a holistic consideration for their platform's future.

UX Design*

Demonstrates and articulates a strong understanding of information architecture, multi-step and cross-platform flows. Consistently considers the holistic user experience, potential states (errors, successes, dead-ends) and product overlaps in their own and others' work. Points out connections and potential collisions between different products, features and platforms.

Patterns*

Balances existing visual and UX patterns with platform-specific patterns to ensure a consistent, intuitive experience. Identifies and flags instances where existing patterns break down in their own work, as well as work done by other designers on that platform. When diverging from established patterns, identifies, documents and socializes new patterns amongst the design team.

Product Thinking*

Leads the vision for their product area alongside their product and engineering counterparts. Shapes their team's roadmap and goals by providing input from a user's perspective, and ensures they're pursuing achievable, measurable and impactful goals. In their design work, regularly references product goals and can speak confidently about how their work relates to the broader product vision and company objectives.

Process*

Demonstrates a deep understanding of our defined design process by showing good judgment and flexibility in applying that process to their work, moving fluidly between each stage as needed. Uses the design process to contextualize their work and the type of feedback they need in a given moment.

Toolkit

Employs a broad set of design tools to best solve and communicate user flows, interaction and motion, and knows which tool to use depending on scope and phase of the project. These tools include sketching, diagramming, interface design tools (Sketch, Photoshop, Illustrator), production HTML/CSS and Javascript for the Web, or platform SDKs (Xcode, Android Studio) and native prototyping tools (Framer, Principle) for Mobile. Additionally, seeks out new techniques and tools, tries them out and makes recommendations to the Product Design team.

Transparency*

Shares work early and often and encourages peers to seek out constructive feedback from their manager, stakeholders, teams and the Product Design team — in Basecamp (at least once per week for active projects), presentations and Crits — and actively filters and prioritizes this feedback on their own and with their team.

Data*

Begins every project by defining what qualitative and quantitative data will be important in their work. Partners with User Research and Data Science throughout the design and development process to run research studies and experiments, analyze the findings and validate potential product changes. Socializes their learnings with the rest of product development in a thoughtful, articulate way in order to enhance everyone's understanding of our products and users.

Fluency

Communicates with product leads and engineers in their language, designing with consideration for their cares and concerns. Fosters a highly-collaborative design process and, as a result, is trusted by their team to talk through both scope and technical challenges and negotiate thoughtful outcomes. Participates in cross-discipline initiatives, bringing a design voice to the conversation and building trust between the design team and other disciplines.

Communication*

Possesses strong verbal and written communication skills, whether in one-on-one or group situations. Communicates complex ideas, goals and problems in a way that is accessible even to those unfamiliar with the project. Leads and directs group design conversations, keeping them on-track and focused on delivering actionable next steps.

Mentorship

Provides regular, direct and impactful feedback in Basecamp and Design Critiques, additionally engaging individual designers in adjacent product teams to help them grow their skills and design toolkit. Is generous with their time and knowledge. Looks out for and offers potential opportunities to other designers, as well as flags successes and concerns to design managers.

Leadership

Assumes a leadership role on the Product Design team. Is held accountable for design quality and cohesion across their own and adjacent product teams, and flags quality concerns to the responsible designers and design managers. Additionally, regularly evaluates existing design processes and tooling, and makes recommendations to design management when something can be improved.

Culture

Contributes to the culture of their own and adjacent product teams by identifying, advocating for and driving the execution of design-driven projects and initiatives that have cross-team impact. Also contributes to the culture of the Product Design team by identifying and helping to organize opportunities (internal or external speaking engagements, local meetups, participating in open source projects, writing blog posts, etc.) to spread design thinking and enthusiasm throughout BuzzFeed and the wider design community.

Recruiting

Completes training to support Product Design interview loops. Vets and reaches out to designers in our recruiting list, regularly conducts screening calls, participates in Product Design on-site interview loops and ensures their written and verbal feedback are thoughtful and represent our role documentation.

The Example*

Exemplifies the Tech Leadership Principles, and serves as an example to everyone on the Product Design team. Embodies the way we want to work, the ways in which we collaborate and strengthens our relationship with other disciplines and departments. Gives design management confidence in their ability to positively impact and operate effectively within any team or environment.


Staff Product Designer

* = Necessary for promotion to this level

Visual Design*

Demonstrates, articulates and teaches understanding of layout, typography and visual hierarchy. Gives strong design direction to other designers on the team, encouraging creative use of the Design Principles and existing visual frameworks to produce designs and, where appropriate, new styles and patterns that are visually cohesive with the rest of BuzzFeed's products. Maintains, suggests and advocates for evolutions of our Design Principles and existing style guides with a holistic consideration for all of BuzzFeed's products. Forges strong relationships with other design teams at BuzzFeed and works with them to influence the entire BuzzFeed ecosystem.

UX Design*

Demonstrates, articulates and teaches others understanding of information architecture, multi-step and cross-platform flows. Consistently considers the holistic user experience, potential states (errors, successes, dead-ends) and product overlaps in their own and others' work. Points out connections and potential collisions between different products, features and platforms.

Patterns*

Balances existing visual and UX patterns with platform-specific patterns to ensure a consistent, intuitive experience. Identifies and flags instances where existing patterns break down in their own work, as well as work done by other designers across all of BuzzFeed's products. When diverging from established patterns, identifies, documents and socializes new patterns amongst the design team, and assists and educates fellow designers in doing the same.

Product Thinking*

Leads the vision for their own product area alongside their product and engineering counterparts, while also defining how all of BuzzFeed's products work together. Shapes their team's roadmap and goals by providing input from a user's perspective, and ensures they're pursuing achievable, measurable and impactful goals. In their design work, regularly references product goals and can speak confidently about how their work relates to the broader product vision and company objectives. Works with other designers and design managers to drive for product directions with complimentary, cohesive goals and execution.

Process*

Exemplifies and takes responsibility for maintaining and improving our defined design process. Shows good judgment and flexibility in applying that process to their work, moving fluidly between each stage as needed. Uses the process to educate their teams and fellow designers in how best to approach problems, solicit feedback and drive for impactful outcomes.

Toolkit

Employs a broad set of design tools to best solve and communicate user flows, interaction and motion, and knows which tool to use depending on scope and phase of the project. These tools include sketching, diagramming, interface design tools (Sketch, Photoshop, Illustrator), production HTML/CSS and Javascript for the Web, as well as platform SDKs (Xcode, Android Studio) and native prototyping tools (Framer, Principle) for Mobile. Additionally, seeks out new techniques and tools, tries them out, makes recommendations and teaches those tools to the Product Design team.

Transparency*

Shares work early and often and encourages peers to seek out constructive feedback from their manager, stakeholders, teams and the Product Design team — in Basecamp (at least once per week for active projects), presentations and Crits — and actively filters and prioritizes this feedback. Also, solicits feedback from other designers as a tool for teaching different methods and benefits of good critique.

Data*

Begins every project by defining what qualitative and quantitative data will be important in their work. Partners with User Research and Data Science throughout the design and development process to run research studies and experiments, analyze the findings and validate potential product changes. Socializes their learnings with the rest of product development in a thoughtful, articulate way in order to enhance everyone's understanding of our products and users. Consistently holds designers accountable for examining their choices through the lens of data, and fosters a learning culture both within Design and the larger Tech organization.

Fluency

Communicates with product leads and engineers in their language, designing with consideration for their cares and concerns. Fosters a highly-collaborative design process and, as a result, is trusted by their team to talk through both scope and technical challenges and negotiate thoughtful outcomes. Takes a leadership role in cross-discipline initiatives, bringing a design voice to the conversation and building trust between the design team and other disciplines.

Communication

Possesses strong verbal and written communication skills, whether in one-on-one or group situations. Communicates complex ideas, goals and problems in a way that is accessible even to those unfamiliar with the project. Leads and directs group conversations, whether about design or design-adjacent topics, keeping them on-track and focused on delivering actionable next steps. Regularly coaches other designers in their presentation, interpersonal and team communication skills.

Mentorship*

Provides regular, direct and impactful feedback in Basecamp and Design Critiques, while additionally engaging individual designers across the Product Design team to help them grow their skills and design toolkit. Is generous with their time and knowledge, and takes an active interest in the career development of designers on the Product Design team. Looks out for and offers potential opportunities to other designers, as well as flags successes and concerns to design managers.

Leadership*

Assumes a leadership role on the Product Design team, as well as the Tech team overall. Is held accountable for design quality and cohesion across all of Product Design, and flags quality concerns to the responsible designers and design managers. Helps fellow designers advocate for best practices and solutions with their teams, providing a strong voice for design within product development. Additionally, regularly evaluates existing staffing, processes, design documentation and tooling and makes recommendations to design management when something can be improved.

Culture*

Contributes to the culture of their product team as well as BuzzFeed Tech as a whole by identifying, advocating for and driving the execution of design-driven projects and initiatives that have impact (in total) across the entire department. Also contributes to the Product Design team culture by owning and caring for Product Design team rituals (like Design Critiques), ensuring effective and empathetic feedback loops and stronger resulting work across the entire team. Additionally, identifies and organizes opportunities (internal or external speaking engagements, local meetups, participating in open source projects, writing blog posts, etc.) to spread design thinking and enthusiasm throughout BuzzFeed and the wider design community.

Recruiting

Takes ownership of Product Design recruiting by providing interview training to the Product Design team, as well as process feedback and recommendations for improvement to the design managers. Cultivates recruiting sources and proactively adds potential candidates to our recruiting list. Regularly reaches out to designers in our recruiting list, conducts screening calls, participates in Product Design on-site interview loops and ensures their written and verbal feedback are thoughtful and represent our role documentation.

The Example*

Exemplifies the Tech Leadership Principles, and serves as an example to everyone in the Tech department. Embodies the way we want to work, the ways in which we collaborate and strengthens our relationship with other disciplines and departments. Gives design management confidence in their ability to positively impact and operate effectively within any team or environment. Mentors their fellow designers to help them grow and embody our principles.


Designers Grouped By Theme

Visual Design

Associate Product Designer
Demonstrates taste in layout, typography and visual hierarchy. Uses our Design Principles, as well as existing style guides and previous Product Design work to represent the BuzzFeed brand.

Product Designer
Demonstrates understanding of layout, typography and visual hierarchy. Uses our Design Principles, as well as existing visual frameworks to produce designs that are visually cohesive with the rest of BuzzFeed's products, with a holistic consideration for their product's future.

Senior Product Designer
Demonstrates and articulates understanding of layout, typography and visual hierarchy. Uses the Design Principles and existing visual frameworks creatively to produce designs and, where appropriate, new styles and patterns that are visually cohesive with the rest of BuzzFeed's products. Maintains and suggests evolutions of our Design Principles and existing style guides with a holistic consideration for their platform's future.

Staff Product Designer
Demonstrates, articulates and teaches understanding of layout, typography and visual hierarchy. Gives strong design direction to other designers on the team, encouraging creative use of the Design Principles and existing visual frameworks to produce designs and, where appropriate, new styles and patterns that are visually cohesive with the rest of BuzzFeed's products. Maintains, suggests and advocates for evolutions of our Design Principles and existing style guides with a holistic consideration for all of BuzzFeed's products. Forges strong relationships with other design teams at BuzzFeed and works with them to influence the entire BuzzFeed ecosystem.

UX Design

Associate Product Designer
Has conceptual familiarity with information architecture, multi-step and cross-platform flows. Considers potential states (errors, successes, dead-ends) in their work.

Product Designer
Demonstrates proficiency in and understanding of information architecture, multi-step and cross-platform flows. Consistently considers the holistic user experience and potential states (errors, successes, dead-ends) in their work.

Senior Product Designer
Demonstrates and articulates a strong understanding of information architecture, multi-step and cross-platform flows. Consistently considers the holistic user experience, potential states (errors, successes, dead-ends) and product overlaps in their own and others' work. Points out connections and potential collisions between different products, features and platforms.

Staff Product Designer
Demonstrates, articulates and teaches others understanding of information architecture, multi-step and cross-platform flows. Consistently considers the holistic user experience, potential states (errors, successes, dead-ends) and product overlaps in their own and others' work. Points out connections and potential collisions between different products, features and platforms.

Patterns

Associate Product Designer
Follows existing visual and UX patterns established on BuzzFeed to ensure a consistent, intuitive experience.

Product Designer
Balances existing visual and UX patterns with platform-specific patterns to ensure a consistent, intuitive experience. Identifies and flags instances where existing patterns break down in their own work and diverges responsibly.

Senior Product Designer
Balances existing visual and UX patterns with platform-specific patterns to ensure a consistent, intuitive experience. Identifies and flags instances where existing patterns break down in their own work, as well as work done by other designers on that platform. When diverging from established patterns, identifies, documents and socializes new patterns amongst the design team.

Staff Product Designer
Balances existing visual and UX patterns with platform-specific patterns to ensure a consistent, intuitive experience. Identifies and flags instances where existing patterns break down in their own work, as well as work done by other designers across all of BuzzFeed's products. When diverging from established patterns, identifies, documents and socializes new patterns amongst the design team, and assists and educates fellow designers in doing the same.

Product Thinking

Associate Product Designer
n/a

Product Designer
Has a strong understanding of the vision and key objectives for their product area, taking cues from their design manager, as well as their product and engineering leads. Consistently considers how their designs can support that vision, the team's goals, the broader product vision and company objectives.

Senior Product Designer
Leads the vision for their product area alongside their product and engineering counterparts. Shapes their team's roadmap and goals by providing input from a user's perspective, and ensures they're pursuing achievable, measurable and impactful goals. In their design work, regularly references product goals and can speak confidently about how their work relates to the broader product vision and company objectives.

Staff Product Designer
Leads the vision for their own product area alongside their product and engineering counterparts, while also defining how all of BuzzFeed's products work together. Shapes their team's roadmap and goals by providing input from a user's perspective, and ensures they're pursuing achievable, measurable and impactful goals. In their design work, regularly references product goals and can speak confidently about how their work relates to the broader product vision and company objectives. Works with other designers and design managers to drive for product directions with complimentary, cohesive goals and execution.

Process

Associate Product Designer
Learns and executes our defined design process, which includes project definition, design exploration, idea refinement, building and learning.

Product Designer
Consistently demonstrates our defined design process and uses the design process to contextualize their work and the type of feedback they need in a given moment.

Senior Product Designer
Demonstrates a deep understanding of our defined design process by showing good judgment and flexibility in applying that process to their work, moving fluidly between each stage as needed. Uses the design process to contextualize their work and the type of feedback they need in a given moment.

Staff Product Designer
Exemplifies and takes responsibility for maintaining and improving our defined design process. Shows good judgment and flexibility in applying that process to their work, moving fluidly between each stage as needed. Uses the process to educate their teams and fellow designers in how best to approach problems, solicit feedback and drive for impactful outcomes.

Toolkit

Associate Product Designer
Employs design tools to solve and communicate user flows, interaction and motion. These tools include sketching, diagramming, interface design tools (Sketch, Photoshop, Illustrator), production HTML/CSS for the Web, or native prototyping tools (Framer, Principle) for Mobile.

Product Designer
Employs design tools to solve and communicate user flows, interaction and motion, and knows which tool to use depending on scope and phase of the project. These tools include sketching, diagramming, interface design tools (Sketch, Photoshop, Illustrator), production HTML/CSS for the Web, or native prototyping tools (Framer, Principle) for Mobile.

Senior Product Designer
Employs a broad set of design tools to best solve and communicate user flows, interaction and motion, and knows which tool to use depending on scope and phase of the project. These tools include sketching, diagramming, interface design tools (Sketch, Photoshop, Illustrator), production HTML/CSS and Javascript for the Web, or platform SDKs (Xcode, Android Studio) and native prototyping tools (Framer, Principle) for Mobile. Additionally, seeks out new techniques and tools, tries them out and makes recommendations to the Product Design team.

Staff Product Designer
Employs a broad set of design tools to best solve and communicate user flows, interaction and motion, and knows which tool to use depending on scope and phase of the project. These tools include sketching, diagramming, interface design tools (Sketch, Photoshop, Illustrator), production HTML/CSS and Javascript for the Web, as well as platform SDKs (Xcode, Android Studio) and native prototyping tools (Framer, Principle) for Mobile. Additionally, seeks out new techniques and tools, tries them out, makes recommendations and teaches those tools to the Product Design team.

Transparency

Associate Product Designer
Shares work early and often and seeks out constructive feedback from their manager, stakeholders, teams and the Product Design team — in Basecamp (at least once per week for active projects), presentations and Crits — and actively works with their manager to filter and prioritize this feedback.

Product Designer
Shares work early and often and seeks out constructive feedback from their manager, stakeholders, teams and the Product Design team — in Basecamp (at least once per week for active projects), presentations and Crits — and actively works with their team and manager to filter and prioritize this feedback.

Senior Product Designer
Shares work early and often and encourages peers to seek out constructive feedback from their manager, stakeholders, teams and the Product Design team — in Basecamp (at least once per week for active projects), presentations and Crits — and actively filters and prioritizes this feedback on their own and with their team.

Staff Product Designer
Shares work early and often and encourages peers to seek out constructive feedback from their manager, stakeholders, teams and the Product Design team — in Basecamp (at least once per week for active projects), presentations and Crits — and actively filters and prioritizes this feedback. Also, solicits feedback from other designers as a tool for teaching different methods and benefits of good critique.

Data

Associate Product Designer
Begins every project by parterning with User Research and Data Science to define what qualitative and quantitative data will be important in their work. Interfaces with those teams throughout the design and development process, making changes to the product based on their analysis and recommendations.

Product Designer
Begins every project by parterning with User Research and Data Science to define what qualitative and quantitative data will be important in their work. Partners with those teams throughout the design and development process, becoming familiar with different data collection techniques and making changes to the product based on data analysis.

Senior Product Designer
Begins every project by defining what qualitative and quantitative data will be important in their work. Partners with User Research and Data Science throughout the design and development process to run research studies and experiments, analyze the findings and validate potential product changes. Socializes their learnings with the rest of product development in a thoughtful, articulate way in order to enhance everyone's understanding of our products and users.

Staff Product Designer
Begins every project by defining what qualitative and quantitative data will be important in their work. Partners with User Research and Data Science throughout the design and development process to run research studies and experiments, analyze the findings and validate potential product changes. Socializes their learnings with the rest of product development in a thoughtful, articulate way in order to enhance everyone's understanding of our products and users. Consistently holds designers accountable for examining their choices through the lens of data, and fosters a learning culture both within Design and the larger Tech organization.

Fluency

Associate Product Designer
Communicates with product leads and engineers in their language, designing with consideration for their cares and concerns. Proactively works with their manager to negotiate thoughtful design outcomes when there are cross-discipline concerns.

Product Designer
Communicates with product leads and engineers in their language, designing with consideration for their cares and concerns. Fosters a collaborative, cross-disciplinary design process and, as a result, is trusted by their team to talk through both scope and technical challenges and negotiate thoughtful outcomes.

Senior Product Designer
Communicates with product leads and engineers in their language, designing with consideration for their cares and concerns. Fosters a highly-collaborative design process and, as a result, is trusted by their team to talk through both scope and technical challenges and negotiate thoughtful outcomes. Participates in cross-discipline initiatives, bringing a design voice to the conversation and building trust between the design team and other disciplines.

Staff Product Designer
Communicates with product leads and engineers in their language, designing with consideration for their cares and concerns. Fosters a highly-collaborative design process and, as a result, is trusted by their team to talk through both scope and technical challenges and negotiate thoughtful outcomes. Takes a leadership role in cross-discipline initiatives, bringing a design voice to the conversation and building trust between the design team and other disciplines.

Communication

Associate Product Designer
Practices verbal and written communication skills, in both one-on-one and group situations. Works with their manager to distill complex ideas, goals and problems in a way that is accessible even to those unfamiliar with the project.

Product Designer
Possesses strong verbal and written communication skills, whether in one-on-one or group situations. Communicates complex ideas, goals and problems in a way that is accessible even to those unfamiliar with the project. In design conversations about their own work, keeps discussions on-track and focused on delivering actionable next steps.

Senior Product Designer
Possesses strong verbal and written communication skills, whether in one-on-one or group situations. Communicates complex ideas, goals and problems in a way that is accessible even to those unfamiliar with the project. Leads and directs group design conversations, keeping them on-track and focused on delivering actionable next steps.

Staff Product Designer
Possesses strong verbal and written communication skills, whether in one-on-one or group situations. Communicates complex ideas, goals and problems in a way that is accessible even to those unfamiliar with the project. Leads and directs group conversations, whether about design or design-adjacent topics, keeping them on-track and focused on delivering actionable next steps. Regularly coaches other designers in their presentation, interpersonal and team communication skills.

Mentorship

Associate Product Designer
Seeks out feedback from Senior and Staff Designers, to grow their own skills and design toolkit.

Product Designer
Provides direct and impactful feedback in Basecamp and Design Critiques. Seeks out feedback from Senior and Staff Designers, to grow their own skills and design toolkit.

Senior Product Designer
Provides regular, direct and impactful feedback in Basecamp and Design Critiques, additionally engaging individual designers in adjacent product teams to help them grow their skills and design toolkit. Is generous with their time and knowledge. Looks out for and offers potential opportunities to other designers, as well as flags successes and concerns to design managers.

Staff Product Designer
Provides regular, direct and impactful feedback in Basecamp and Design Critiques, while additionally engaging individual designers across the Product Design team to help them grow their skills and design toolkit. Is generous with their time and knowledge, and takes an active interest in the career development of designers on the Product Design team. Looks out for and offers potential opportunities to other designers, as well as flags successes and concerns to design managers.

Leadership

Associate Product Designer
N/A

Product Designer
N/A

Senior Product Designer
Assumes a leadership role on the Product Design team. Is held accountable for design quality and cohesion across their own and adjacent product teams, and flags quality concerns to the responsible designers and design managers. Additionally, regularly evaluates existing design processes and tooling, and makes recommendations to design management when something can be improved.

Staff Product Designer
Assumes a leadership role on the Product Design team, as well as the Tech team overall. Is held accountable for design quality and cohesion across all of Product Design, and flags quality concerns to the responsible designers and design managers. Helps fellow designers advocate for best practices and solutions with their teams, providing a strong voice for design within product development. Additionally, regularly evaluates existing staffing, processes, design documentation and tooling and makes recommendations to design management when something can be improved.

Culture

Associate Product Designer
Contributes to the culture of the Product Design team by participating in design-led projects, events and discussions, in order to spread design thinking and enthusiasm throughout BuzzFeed and the wider design community.

Product Designer
Contributes to the culture of their product team by identifying, advocating for and executing design-driven projects and initiatives within their product area. Also contributes to the culture of the Product Design team by participating in other design-led projects, events and discussions, in order to spread design thinking and enthusiasm throughout BuzzFeed and the wider design community.

Senior Product Designer
Contributes to the culture of their own and adjacent product teams by identifying, advocating for and driving the execution of design-driven projects and initiatives that have cross-team impact. Also contributes to the culture of the Product Design team by identifying and helping to organize opportunities (internal or external speaking engagements, local meetups, participating in open source projects, writing blog posts, etc.) to spread design thinking and enthusiasm throughout BuzzFeed and the wider design community.

Staff Product Designer
Contributes to the culture of their product team as well as BuzzFeed Tech as a whole by identifying, advocating for and driving the execution of design-driven projects and initiatives that have impact (in total) across the entire department. Also contributes to the Product Design team culture by owning and caring for Product Design team rituals (like Design Critiques), ensuring effective and empathetic feedback loops and stronger resulting work across the entire team. Additionally, identifies and organizes opportunities (internal or external speaking engagements, local meetups, participating in open source projects, writing blog posts, etc.) to spread design thinking and enthusiasm throughout BuzzFeed and the wider design community.

Recruiting

Associate Product Designer
N/A

Product Designer
N/A

Senior Product Designer
Completes training to support Product Design interview loops. Vets and reaches out to designers in our recruiting list, regularly conducts screening calls, participates in Product Design on-site interview loops and ensures their written and verbal feedback are thoughtful and represent our role documentation.

Staff Product Designer
Takes ownership of Product Design recruiting by providing interview training to the Product Design team, as well as process feedback and recommendations for improvement to the design managers. Cultivates recruiting sources and proactively adds potential candidates to our recruiting list. Regularly reaches out to designers in our recruiting list, conducts screening calls, participates in Product Design on-site interview loops and ensures their written and verbal feedback are thoughtful and represent our role documentation.

The Example

Associate Product Designer
N/A

Product Designer
N/A

Senior Product Designer
Exemplifies the Tech Leadership Principles, and serves as an example to everyone on the Product Design team. Embodies the way we want to work, the ways in which we collaborate and strengthens our relationship with other disciplines and departments. Gives design management confidence in their ability to positively impact and operate effectively within any team or environment.

Staff Product Designer
Exemplifies the Tech Leadership Principles, and serves as an example to everyone in the Tech department. Embodies the way we want to work, the ways in which we collaborate and strengthens our relationship with other disciplines and departments. Gives design management confidence in their ability to positively impact and operate effectively within any team or environment. Mentors their fellow designers to help them grow and embody our principles.

Product Design Manager

Mentorship

Develops effective, growth-centered mentor relationships with the Product Designers on their team. Through regular 1:1s and informal interactions, collaborates with and coaches Product Designers through complex design problems, product ideation, and any interpersonal issues that arise. Works with designers, as well as product and engineering leads, on their team to assess what level of Design Manager involvement would be most useful to each team.

Career Growth

Understands the personal and professional objectives for the designers they manage and helps set clear, realistic, action-oriented goals with each designer based on the Product Design Roles and Tech Leadership Principles. Regularly checks in on those goals, providing feedback, support and guidance, while simultaneously holding each designer accountable for what they've committed to accomplishing. Performs midyear and annual leveling calibrations with Product Designers, exposing and resolving any misalignments, identifying growth opportunities, and ensuring each designer's goals are focused and reasonably achievable between review cycles.

Communication

Consistently delivers clarity for others: whether describing a complex project with many dependencies, delivering design critique, or giving feedback in a 1:1. A model practitioner of Radical Candor, giving direct and actionable feedback to the people they manage. When faced with a difficult situation, develops strategies for increasing communication in order to remove friction or uncertainty.

Fluency

Regularly communicates and builds relationships with other managers across disciplines, balancing the needs and concerns of the Product Design team with those of other departments. Promotes a healthy understanding of, trust in and appreciation for design processes and outcomes across disciplines.

Product Leadership

Collaborates closely with Product, Engineering and Data Science leadership to define and communicate a strategic vision and high-level objectives for the product areas they manage. Over time, develops a deep understanding of BuzzFeed's various business lines and goals, as it relates to their teams' products, customers and key health metrics. Uses that knowledge to give informed and useful feedback to project proposals and ongoing product work. Ensures team roadmaps are user-centered, data-informed and consider the entire product ecosystem.

Culture

Establishes and maintains a healthy, collaborative culture across their assigned product teams. Regularly reminds their team to celebrate accomplishments together, and to evaluate failures together in a blameless, direct, improvement-centered way. Additionally, identifies and organizes opportunities for themselves and others on the Product Design team (such as internal or external speaking engagements, local meetups, participating in open source projects, writing blog posts, etc.) to spread design thinking and enthusiasm throughout BuzzFeed and the wider design community.

Recruiting

Aids Product Design recruiting by regularly participating in activities across the entire recruiting process. Proactively engages designers in a variety of venues (social media, events, one-on-one), identifying and activating potential candidates. Interviews and evaluates candidates consistently, using this document to justify decision-making. Additionally, supports interview loops by building a strong familiarity with our leveling documentation and expectations, shadowing other, seasoned interviewers and developing an understanding of Product Design's recruiting practices and philosophies. Additionally, participates fully in the cross-department hiring process, providing thoughtful feedback and recommendations for candidates in other disciplines.

Design Operations

Assumes ownership across various operational aspects of Product Design, including but not limited to: Product Design Critique structures, role documentation, recruiting, intern programs, conference budgets, outing budgets, design-owned events and swag. Uses historical data to make informed proposals for future funding and process improvements.

Design Direction

With Senior and Staff Product Designers on their teams, assumes responsibility for design quality for the produts they manage. Can evaluate design work and give strong UX and Visual Design direction based on the entire design ecosystem. Additionally, works with designers on the team to establish a holistic vision for how our products should look, feel and interact with each other, as well as an effective strategy for executing on that vision. Continuously reminds designers on the team of our Design Principles and vision through critique, project kick-offs, etc.

The Example

Exemplifies the Tech Leadership Principles, and serves as an example to everyone on the Product Design team. Embodies the way we want to work, the ways in which we collaborate and strengthens our relationship with other disciplines and departments. Gives design management confidence in their ability to positively impact and operate effectively within any team or environment. Mentors Product Designers to help them grow and embody our principles.


Senior Product Design Manager

Mentorship

Demonstrates consistent, effective, growth-centered mentorship to the Product Designers on their team, as measured by the progress and success of people on their team. Through regular 1:1s and informal interactions, collaborates with and coaches Product Designers through complex design problems, product ideation, and any interpersonal issues that arise. Demonstrates strong intuition for when to involve themselves directly and when to coach Product Designers to solve problems on their own. Takes opportunities to coach and mentor other Product Designers at BuzzFeed, as well as individuals from other disciplines, as the need arises, building strong relationships across the entire team over time.

Career Growth

Understands the personal and professional objectives for the designers they manage and helps set clear, realistic, action-oriented goals with each designer based on the Product Design Roles and Tech Leadership Principles. Regularly checks in on those goals, providing feedback, support and guidance, while simultaneously holding each designer accountable for what they've committed to accomplishing. Performs midyear and annual leveling calibrations with Product Designers, exposing and resolving any misalignments, identifying growth opportunities, and ensuring each designer's goals are focused and reasonably achievable between review cycles.

Communication

Consistently delivers clarity for others: whether describing a complex project with many dependencies, delivering design critique, writing documentation for the Product Design team or giving feedback in a 1:1. A model practitioner of Radical Candor, giving direct and actionable feedback to the people they manage, their own manager, as well as people in other disciplines. When faced with a difficult situation, has a track record of increasing communication in order to remove friction or uncertainty. Additionally, actively assists designers they manage with improving their communication skills by providing regular feedback on the substance and strategy of their communications in Basecamp, Design Critiques, Product Reviews, etc.

Fluency

Proven track record of effectively communcating with other managers and executives across disciplines, balancing the needs and concerns of the Product Design team with those of other departments. Promotes a healthy understanding of, trust in and appreciation for design processes and outcomes across disciplines, and provides strategies to their designers so they can do the same. When appropriate, identifies and aids in the creation of necessary cross-discipline initiatives, finding and convincing the right people to lead and participate in those initiatives.

Product Leadership

Collaborates closely with Product, Engineering and Data Science leadership to define and communicate a strategic vision and high-level objectives for the product areas they manage. Possesses a deep understanding of BuzzFeed's various business lines and goals, as it relates to their teams' products, customers and key health metrics. Uses that knowledge to provide strong, informed vision, as well as to give informed and useful feedback to project proposals and ongoing product work. Ensures team roadmaps are user-centered, data-informed and consider the entire product ecosystem. Proactively identifies which initiatives and teams will need more direct support and tactically engages with both those teams and designers to guide the design and product development process.

Culture

Establishes and maintains a healthy, collaborative culture across their assigned product teams. Regularly reminds their team to celebrate accomplishments together, and to evaluate failures together in a blameless, direct, improvement-centered way. Similarly, takes responsibility for the Product Design team culture: identifying and executing on design-specific initiatives, evolutions of current cultural artifacts and practices, and other potential improvements. Additionally, identifies and organizes opportunities for themselves and others on the Product Design team (such as internal or external speaking engagements, local meetups, participating in open source projects, writing blog posts, etc.) to spread design thinking and enthusiasm throughout BuzzFeed and the wider design community.

Recruiting

Takes ownership of Product Design recruiting by regularly reviewing, shaping and evolving the entire recruiting process. Proactively engages designers in a variety of venues (social media, events, one-on-one), identifying and activating potential candidates. Interviews and evaluates candidates consistently, using this document to justify decision-making. Additionally, supports interview loops and coaches participants from across disciplines to interview effectively. Runs both pre-huddles and post-huddles, assigning areas of focus to each interviewer and holding them accountable for the quality of their feedback. Participates fully in the cross-department hiring process, providing thoughtful feedback and recommendations.

Design Operations

Assumes ownership across various operational aspects of Product Design, including but not limited to: Product Design Critique structures, role documentation, recruiting, intern programs, conference budgets, outing budgets, design-owned events and swag. Uses historical data to make informed proposals for future funding and process improvements. Provides helpful input when discussing operational aspects they do not own, as well as identifies new opportunities to strengthen team operations.

Design Direction

With Senior and Staff Product Designers, as well as adjacent Product Design Managers, assumes responsibility for design quality across the entirety of either our consumer products or internal tooling. Can evaluate design work and give strong UX and Visual Design direction based on the entire design ecosystem. Additionally, works with designers on the team to establish a holistic vision for how our products should look, feel and interact with each other, as well as an effective strategy for executing on that vision. Continuously reminds designers on the team of our Design Principles and vision through critique, project kick-offs, etc.

The Example

Exemplifies the Tech Leadership Principles, and serves as an example to everyone in the Tech department. Embodies the way we want to work, the ways in which we collaborate and strengthens our relationship with other disciplines and departments. Gives design management confidence in their ability to positively impact and operate effectively within any team or environment. Mentors Product Designers, as well as their fellow Product Design Managers to help them grow and embody our principles.


Managers Grouped By Theme

Mentorship

Product Design Manager
Develops effective, growth-centered mentor relationships with the Product Designers on their team. Through regular 1:1s and informal interactions, collaborates with and coaches Product Designers through complex design problems, product ideation, and any interpersonal issues that arise. Works with designers, as well as product and engineering leads, on their team to assess what level of Design Manager involvement would be most useful to each team.

Senior Product Design Manager
Demonstrates consistent, effective, growth-centered mentorship to the Product Designers on their team, as measured by the progress and success of people on their team. Through regular 1:1s and informal interactions, collaborates with and coaches Product Designers through complex design problems, product ideation, and any interpersonal issues that arise. Demonstrates strong intuition for when to involve themselves directly and when to coach Product Designers to solve problems on their own. Takes opportunities to coach and mentor other Product Designers at BuzzFeed, as well as individuals from other disciplines, as the need arises, building strong relationships across the entire team over time.

Career Growth

Product Design Manager
Understands the personal and professional objectives for the designers they manage and helps set clear, realistic, action-oriented goals with each designer based on the Product Design Roles and Tech Leadership Principles. Regularly checks in on those goals, providing feedback, support and guidance, while simultaneously holding each designer accountable for what they've committed to accomplishing. Performs midyear and annual leveling calibrations with Product Designers, exposing and resolving any misalignments, identifying growth opportunities, and ensuring each designer's goals are focused and reasonably achievable between review cycles.

Senior Product Design Manager
Understands the personal and professional objectives for the designers they manage and helps set clear, realistic, action-oriented goals with each designer based on the Product Design Roles and Tech Leadership Principles. Regularly checks in on those goals, providing feedback, support and guidance, while simultaneously holding each designer accountable for what they've committed to accomplishing. Performs midyear and annual leveling calibrations with Product Designers, exposing and resolving any misalignments, identifying growth opportunities, and ensuring each designer's goals are focused and reasonably achievable between review cycles.

Communication

Product Design Manager
Consistently delivers clarity for others: whether describing a complex project with many dependencies, delivering design critique, or giving feedback in a 1:1. A model practitioner of Radical Candor, giving direct and actionable feedback to the people they manage. When faced with a difficult situation, develops strategies for increasing communication in order to remove friction or uncertainty.

Senior Product Design Manager
Consistently delivers clarity for others: whether describing a complex project with many dependencies, delivering design critique, writing documentation for the Product Design team or giving feedback in a 1:1. A model practitioner of Radical Candor, giving direct and actionable feedback to the people they manage, their own manager, as well as people in other disciplines. When faced with a difficult situation, has a track record of increasing communication in order to remove friction or uncertainty. Additionally, actively assists designers they manage with improving their communication skills by providing regular feedback on the substance and strategy of their communications in Basecamp, Design Critiques, Product Reviews, etc.

Fluency

Product Design Manager
Regularly communicates and builds relationships with other managers across disciplines, balancing the needs and concerns of the Product Design team with those of other departments. Promotes a healthy understanding of, trust in and appreciation for design processes and outcomes across disciplines.

Senior Product Design Manager
Proven track record of effectively communcating with other managers and executives across disciplines, balancing the needs and concerns of the Product Design team with those of other departments. Promotes a healthy understanding of, trust in and appreciation for design processes and outcomes across disciplines, and provides strategies to their designers so they can do the same. When appropriate, identifies and aids in the creation of necessary cross-discipline initiatives, finding and convincing the right people to lead and participate in those initiatives.

Product Leadership

Product Design Manager
Collaborates closely with Product, Engineering and Data Science leadership to define and communicate a strategic vision and high-level objectives for the product areas they manage. Over time, develops a deep understanding of BuzzFeed's various business lines and goals, as it relates to their teams' products, customers and key health metrics. Uses that knowledge to give informed and useful feedback to project proposals and ongoing product work. Ensures team roadmaps are user-centered, data-informed and consider the entire product ecosystem.

Senior Product Design Manager
Collaborates closely with Product, Engineering and Data Science leadership to define and communicate a strategic vision and high-level objectives for the product areas they manage. Possesses a deep understanding of BuzzFeed's various business lines and goals, as it relates to their teams' products, customers and key health metrics. Uses that knowledge to provide strong, informed vision, as well as to give informed and useful feedback to project proposals and ongoing product work. Ensures team roadmaps are user-centered, data-informed and consider the entire product ecosystem. Proactively identifies which initiatives and teams will need more direct support and tactically engages with both those teams and designers to guide the design and product development process.

Culture

Product Design Manager
Establishes and maintains a healthy, collaborative culture across their assigned product teams. Regularly reminds their team to celebrate accomplishments together, and to evaluate failures together in a blameless, direct, improvement-centered way. Additionally, identifies and organizes opportunities for themselves and others on the Product Design team (such as internal or external speaking engagements, local meetups, participating in open source projects, writing blog posts, etc.) to spread design thinking and enthusiasm throughout BuzzFeed and the wider design community.

Senior Product Design Manager
Establishes and maintains a healthy, collaborative culture across their assigned product teams. Regularly reminds their team to celebrate accomplishments together, and to evaluate failures together in a blameless, direct, improvement-centered way. Similarly, takes responsibility for the Product Design team culture: identifying and executing on design-specific initiatives, evolutions of current cultural artifacts and practices, and other potential improvements. Additionally, identifies and organizes opportunities for themselves and others on the Product Design team (such as internal or external speaking engagements, local meetups, participating in open source projects, writing blog posts, etc.) to spread design thinking and enthusiasm throughout BuzzFeed and the wider design community.

Recruiting

Product Design Manager
Aids Product Design recruiting by regularly participating in activities across the entire recruiting process. Proactively engages designers in a variety of venues (social media, events, one-on-one), identifying and activating potential candidates. Interviews and evaluates candidates consistently, using this document to justify decision-making. Additionally, supports interview loops by building a strong familiarity with our leveling documentation and expectations, shadowing other, seasoned interviewers and developing an understanding of Product Design's recruiting practices and philosophies. Additionally, participates fully in the cross-department hiring process, providing thoughtful feedback and recommendations for candidates in other disciplines.

Senior Product Design Manager
Takes ownership of Product Design recruiting by regularly reviewing, shaping and evolving the entire recruiting process. Proactively engages designers in a variety of venues (social media, events, one-on-one), identifying and activating potential candidates. Interviews and evaluates candidates consistently, using this document to justify decision-making. Additionally, supports interview loops and coaches participants from across disciplines to interview effectively. Runs both pre-huddles and post-huddles, assigning areas of focus to each interviewer and holding them accountable for the quality of their feedback. Participates fully in the cross-department hiring process, providing thoughtful feedback and recommendations.

Design Operations

Product Design Manager
Assumes ownership across various operational aspects of Product Design, including but not limited to: Product Design Critique structures, role documentation, recruiting, intern programs, conference budgets, outing budgets, design-owned events and swag. Uses historical data to make informed proposals for future funding and process improvements.

Senior Product Design Manager
Assumes ownership across various operational aspects of Product Design, including but not limited to: Product Design Critique structures, role documentation, recruiting, intern programs, conference budgets, outing budgets, design-owned events and swag. Uses historical data to make informed proposals for future funding and process improvements. Provides helpful input when discussing operational aspects they do not own, as well as identifies new opportunities to strengthen team operations.

Design Direction

Product Design Manager
With Senior and Staff Product Designers on their teams, assumes responsibility for design quality for the products they manage. Can evaluate design work and give strong UX and Visual Design direction based on the entire design ecosystem. Additionally, works with designers on the team to establish a holistic vision for how our products should look, feel and interact with each other, as well as an effective strategy for executing on that vision. Continuously reminds designers on the team of our Design Principles and vision through critique, project kick-offs, etc.

Senior Product Design Manager
With Senior and Staff Product Designers, as well as adjacent Product Design Managers, assumes responsibility for design quality across the entirety of either our consumer products or internal tooling. Can evaluate design work and give strong UX and Visual Design direction based on the entire design ecosystem. Additionally, works with designers on the team to establish a holistic vision for how our products should look, feel and interact with each other, as well as an effective strategy for executing on that vision. Continuously reminds designers on the team of our Design Principles and vision through critique, project kick-offs, etc.

The Example

Product Design Manager
Exemplifies the Tech Leadership Principles, and serves as an example to everyone on the Product Design team. Embodies the way we want to work, the ways in which we collaborate and strengthens our relationship with other disciplines and departments. Gives design management confidence in their ability to positively impact and operate effectively within any team or environment. Mentors Product Designers to help them grow and embody our principles.

Senior Product Design Manager
Exemplifies the Tech Leadership Principles, and serves as an example to everyone in the Tech department. Embodies the way we want to work, the ways in which we collaborate and strengthens our relationship with other disciplines and departments. Gives design management confidence in their ability to positively impact and operate effectively within any team or environment. Mentors Product Designers, as well as their fellow Product Design Managers to help them grow and embody our principles.