diff --git a/.gitignore b/.gitignore
index 3f7971eb8..0954a210e 100644
--- a/.gitignore
+++ b/.gitignore
@@ -4,3 +4,4 @@ package-lock.json
 node_modules
 ace
 *.wasm
+__pycache__
diff --git a/crates/gen-guest-rust/src/lib.rs b/crates/gen-guest-rust/src/lib.rs
index 25dc8ba47..7a837617e 100644
--- a/crates/gen-guest-rust/src/lib.rs
+++ b/crates/gen-guest-rust/src/lib.rs
@@ -47,6 +47,21 @@ pub struct Opts {
     /// validation if it doesn't already have a `&str`.
     #[cfg_attr(feature = "clap", arg(long))]
     pub raw_strings: bool,
+
+    /// The prefix to use when calling functions from within the generated
+    /// `export!` macro.
+    ///
+    /// This enables the generated `export!` macro to reference code from
+    /// another mod/crate.
+    #[cfg_attr(feature = "clap", arg(long))]
+    pub macro_call_prefix: Option<String>,
+
+    /// The name of the generated `export!` macro to use.
+    ///
+    /// If `None`, the name is derived from the name of the world in the
+    /// format `export_{world_name}!`.
+    #[cfg_attr(feature = "clap", arg(long))]
+    pub export_macro_name: Option<String>,
 }
 
 impl Opts {
@@ -111,7 +126,11 @@ impl WorldGenerator for RustWasm {
 
     fn finish(&mut self, name: &str, interfaces: &ComponentInterfaces, files: &mut Files) {
         if !self.exports.is_empty() {
-            let snake = name.to_snake_case();
+            let macro_name = if let Some(name) = self.opts.export_macro_name.as_ref() {
+                name.to_snake_case()
+            } else {
+                format!("export_{}", name.to_snake_case())
+            };
             let macro_export = if self.opts.macro_export {
                 "#[macro_export]"
             } else {
@@ -123,9 +142,8 @@ impl WorldGenerator for RustWasm {
                     /// Declares the export of the component's world for the
                     /// given type.
                     {macro_export}
-                    macro_rules! export_{snake}(($t:ident) => {{
+                    macro_rules! {macro_name}(($t:ident) => {{
                         const _: () = {{
-
                 "
             );
             for src in self.exports.iter() {
@@ -135,12 +153,23 @@ impl WorldGenerator for RustWasm {
                 self.src,
                 "
                         }};
+
+                        #[used]
+                        #[doc(hidden)]
+                        #[cfg(target_arch = \"wasm32\")]
+                        static __FORCE_SECTION_REF: fn() = __force_section_ref;
+                        #[doc(hidden)]
+                        #[cfg(target_arch = \"wasm32\")]
+                        fn __force_section_ref() {{
+                            {prefix}__link_section()
+                        }}
                     }});
-                "
+                ",
+                prefix = self.opts.macro_call_prefix.as_deref().unwrap_or("")
             );
         }
 
-        self.src.push_str("#[cfg(target_arch = \"wasm32\")]\n");
+        self.src.push_str("\n#[cfg(target_arch = \"wasm32\")]\n");
 
         // The custom section name here must start with "component-type" but
         // otherwise is attempted to be unique here to ensure that this doesn't get
@@ -167,6 +196,15 @@ impl WorldGenerator for RustWasm {
         ));
         self.src.push_str(&format!("{:?};\n", component_type));
 
+        self.src.push_str(
+            "
+            #[inline(never)]
+            #[doc(hidden)]
+            #[cfg(target_arch = \"wasm32\")]
+            pub fn __link_section() {}
+        ",
+        );
+
         let mut src = mem::take(&mut self.src);
         if self.opts.rustfmt {
             let mut child = Command::new("rustfmt")
@@ -322,8 +360,9 @@ impl InterfaceGenerator<'_> {
         uwrite!(
             macro_src,
             "
+                #[doc(hidden)]
                 #[export_name = \"{export_name}\"]
-                unsafe extern \"C\" fn export_{iface_snake}_{name_snake}(\
+                unsafe extern \"C\" fn __export_{iface_snake}_{name_snake}(\
             ",
         );
 
@@ -351,7 +390,11 @@ impl InterfaceGenerator<'_> {
 
         // Finish out the macro-generated export implementation.
         macro_src.push_str(" {\n");
-        uwrite!(macro_src, "{module_name}::call_{name_snake}::<$t>(");
+        uwrite!(
+            macro_src,
+            "{prefix}{module_name}::call_{name_snake}::<$t>(",
+            prefix = self.gen.opts.macro_call_prefix.as_deref().unwrap_or("")
+        );
         for param in params.iter() {
             uwrite!(macro_src, "{param},");
         }
@@ -386,8 +429,9 @@ impl InterfaceGenerator<'_> {
             uwrite!(
                 macro_src,
                 "
+                    #[doc(hidden)]
                     #[export_name = \"cabi_post_{export_name}\"]
-                    pub unsafe extern \"C\" fn post_return_{iface_snake}_{name_snake}(\
+                    unsafe extern \"C\" fn __post_return_{iface_snake}_{name_snake}(\
                 "
             );
             let mut params = Vec::new();
@@ -401,7 +445,11 @@ impl InterfaceGenerator<'_> {
             macro_src.push_str(") {\n");
 
             // Finish out the macro here
-            uwrite!(macro_src, "{module_name}::post_return_{name_snake}::<$t>(");
+            uwrite!(
+                macro_src,
+                "{prefix}{module_name}::post_return_{name_snake}::<$t>(",
+                prefix = self.gen.opts.macro_call_prefix.as_deref().unwrap_or("")
+            );
             for param in params.iter() {
                 uwrite!(macro_src, "{param},");
             }
diff --git a/crates/gen-guest-rust/tests/codegen.rs b/crates/gen-guest-rust/tests/codegen.rs
index 6477fd759..297a1259b 100644
--- a/crates/gen-guest-rust/tests/codegen.rs
+++ b/crates/gen-guest-rust/tests/codegen.rs
@@ -120,3 +120,57 @@ mod raw_strings {
         let _t: Vec<u8> = cat::bar();
     }
 }
+
+// This is a static compilation test to ensure that
+// export bindings can go inside of another mod/crate
+// and still compile.
+mod prefix {
+    mod bindings {
+        wit_bindgen_guest_rust::generate!({
+            export_str["exports1"]: "
+                foo: func(x: string)
+                bar: func() -> string
+            ",
+            name: "baz",
+            macro_call_prefix: "bindings::"
+        });
+
+        pub(crate) use export_baz;
+    }
+
+    struct Component;
+
+    impl bindings::exports1::Exports1 for Component {
+        fn foo(x: String) {
+            println!("foo: {}", x);
+        }
+
+        fn bar() -> String {
+            "bar".to_string()
+        }
+    }
+
+    bindings::export_baz!(Component);
+}
+
+// This is a static compilation test to check that
+// the export macro name can be overridden.
+mod macro_name {
+    wit_bindgen_guest_rust::generate!({
+        export_str["exports2"]: "
+            foo: func(x: string)
+        ",
+        name: "baz",
+        export_macro_name: "jam"
+    });
+
+    struct Component;
+
+    impl exports2::Exports2 for Component {
+        fn foo(x: String) {
+            println!("foo: {}", x);
+        }
+    }
+
+    jam!(Component);
+}
diff --git a/crates/guest-rust-macro/src/lib.rs b/crates/guest-rust-macro/src/lib.rs
index 609f02e09..8f01e45c5 100644
--- a/crates/guest-rust-macro/src/lib.rs
+++ b/crates/guest-rust-macro/src/lib.rs
@@ -1,5 +1,8 @@
 use proc_macro::TokenStream;
-use syn::parse::{Parse, ParseStream, Result};
+use syn::{
+    parse::{Parse, ParseStream, Result},
+    LitStr, Token,
+};
 use wit_bindgen_gen_guest_rust::Opts;
 
 #[proc_macro]
@@ -11,12 +14,16 @@ mod kw {
     syn::custom_keyword!(unchecked);
     syn::custom_keyword!(no_std);
     syn::custom_keyword!(raw_strings);
+    syn::custom_keyword!(macro_call_prefix);
+    syn::custom_keyword!(export_macro_name);
 }
 
 enum Opt {
     Unchecked,
     NoStd,
     RawStrings,
+    MacroCallPrefix(LitStr),
+    ExportMacroName(LitStr),
 }
 
 impl Parse for Opt {
@@ -31,6 +38,14 @@ impl Parse for Opt {
         } else if l.peek(kw::raw_strings) {
             input.parse::<kw::raw_strings>()?;
             Ok(Opt::RawStrings)
+        } else if l.peek(kw::macro_call_prefix) {
+            input.parse::<kw::macro_call_prefix>()?;
+            input.parse::<Token![:]>()?;
+            Ok(Opt::MacroCallPrefix(input.parse()?))
+        } else if l.peek(kw::export_macro_name) {
+            input.parse::<kw::export_macro_name>()?;
+            input.parse::<Token![:]>()?;
+            Ok(Opt::ExportMacroName(input.parse()?))
         } else {
             Err(l.error())
         }
@@ -43,6 +58,8 @@ impl wit_bindgen_rust_macro_shared::Configure<Opts> for Opt {
             Opt::Unchecked => opts.unchecked = true,
             Opt::NoStd => opts.no_std = true,
             Opt::RawStrings => opts.raw_strings = true,
+            Opt::MacroCallPrefix(prefix) => opts.macro_call_prefix = Some(prefix.value()),
+            Opt::ExportMacroName(name) => opts.export_macro_name = Some(name.value()),
         }
     }
 }