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CanJS Homepage Redesign #480
There are several questions that would be good to answer:
We will either assume answers or perform studies to figure out these answers.
How do decisions get made in selecting a framework?
In order, I believe that people make decisions based on:
How do people come to learn about CanJS
What messaging is worth moving users to convert?
By convert we mean the user performs some action that gets them closer to becoming an actual user:
The plan is to:
Here’s a breakdown of what I’ve been working on. I’m following Julian’s landing page guide.
I’ll update this as I make progress. As of right now (when I’m first posting this comment), my next step is to collect feedback from the core team on the assumptions in the Google Doc and to start writing the homepage hero headers.
For the homepage:
For mock Google search results:
For mock tweets:
I’ve started working on the homepage hero headers & subheaders and I’d like some feedback.
Scroll down to the “Hero” header in this doc (it’s a long doc, go down to almost the very bottom): https://docs.google.com/document/d/1aBBluUpLLvUMKkGYqS9-4QaqnmKpK5LkbkFIIdhp3-Y/edit
The headers and subheaders are grouped by value proposition.
What I’d like help with right now:
Please edit the doc directly or add comments there. Your wording doesn’t have to be perfect, I’m just looking for feedback that I can refine.
Some context: the “Hero — Header” section of Julian’s growth guide has info on the purpose of these headers & subheaders. They’re generated from value props, which you can learn more about in the “Value propositions” section of that guide.