diff --git a/templates/azure/pro.html b/templates/azure/pro.html
index 46f24d8b6b4..9aad869eac9 100644
--- a/templates/azure/pro.html
+++ b/templates/azure/pro.html
@@ -16,6 +16,8 @@ <h3 class="p-heading--4">Ubuntu Pro 22.04 LTS
       </h3>
       <p>Delivers additional layer of security and compliance services and security patches covering a wider range of packages, until 2032.</p>
       <p><a href="https://azuremarketplace.microsoft.com/en-us/marketplace/apps/canonical.0001-com-ubuntu-pro-jammy" class="p-button--positive">Launch now</a></p>
+      <h3 class="p-heading--4"><a href="/blog/announcing-in-place-upgrade-from-ubuntu-server-to-ubuntu-pro-on-azure">Upgrade Ubuntu LTS to Ubuntu Pro</a></h3>
+      <p>Upgrade to Ubuntu Pro, with no disruption to your services or VM redeployment.</p>
     </div>
     <div class="col-5 u-align--center u-vertically-center u-hide--medium u-hide--small">
       {{