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Design Sprint

#A Guide to the Design Sprint

Learn early, learn often. Design matters. Speed matters. You either win or you learn.

The idea of the Design Sprint is simple: shortcut the entire Lean UX Process by building a prototype so that you can figure out the strategy for your project.

GV has used this method for 100+ startups, helping them realize their maximum potential. With this method you either build something awesome, or you learn from your mistakes; both are super valuable.

The art of the Design Sprint is creating, capturing, and channeling the energy and passion for a product or service in your design team. You want to build a solid, energetic jumping off point for the project as a whole, and create enough initial energy to make it through the entire project.

##Design Sprint: Boiled Down

The Design Sprint is made up of five phases, and a day is usually dedicated to each phase:

  • Understand — What are the user needs, business need and technology capacities? (Desirability, Viability, Feasibility)
  • Diverge — How might we explore as many ideas as possible?
  • Converge — Select the best ideas so far.
  • Prototype — Create artifacts that allows you to test the ideas with users.
  • Validate — Test the ideas with users, business stakeholders and technical experts.

Keep these things to keep in mind with your Design Sprint:

  • Create artificial time pressure (this is where the magic comes from)
  • Get into a prototype mindset
  • Do not be afraid to do quick research
  • Prepare well, it makes the sprint energetic and enjoyable
  • Make sure the executives are included in the Understand and Converge phases

##More Resources





A Guide to the Design Sprint: Process, Tools, and Materials



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