diff --git a/ckan/templates/snippets/package_item.html b/ckan/templates/snippets/package_item.html
index 83f72ff730a..e3a2515f227 100644
--- a/ckan/templates/snippets/package_item.html
+++ b/ckan/templates/snippets/package_item.html
@@ -34,9 +34,6 @@ <h3 class="dataset-heading">
         {% elif package.get('state', '').startswith('deleted') %}
           <span class="label label-important">{{ _('Deleted') }}</span>
         {% endif %}
-      {% if package.private %}
-        <span class="label label-important">{{ _('Private') }}</span>
-      {% endif %}
         {{ h.popular('recent views', package.tracking_summary.recent, min=10) if package.tracking_summary }}
       </h3>
       {% if banner %}