Clevyr Social Media Policy (clevyr-social-media-policy)

MANAGERS: Jane Doe, John Doe

REVIEWERS: This Person, That Person, Some Other Person

Social Media Platforms

Service [number of users as of October 2016]

• Facebook [1,790,000,000]
• YouTube [1,000,000,000]
• Instagram [500,000,000]
• Twitter [313,000,000]
• Reddit [234,000,000]
• Ask.fm [160,000,000]
• Tumblr [115,000,000]
• Flickr [112,000,000]
• Google+ [111,000,000]
• LinkedIn [106,000,000]
• Pinterest [100,000,000]
• VK [90,000,000]
• ClassMates [57,000,000]
• Meetup [27,500,000]

Posting Calendar

Monday	Tuesday	Wednesday	Thursday	Friday
9:30am - 10:00am	11:00am	9:30am - 10:00am	9:00am	9:30am - 10:00am
Planning Meeting	Dribbble Post	Planning Meeting	Reddit Post	Planning Meeting
			Review this week’s Medium post
11:00am	11:00am	11:00am	11:00am	11:00am
Instagram post	Post Medium post to FB/IG/Twitter/ LinkedIn	Instagram post	Dribbble post	Instagram post
Publish to FB and Twitter		Publish to FB and Twitter		Publish to FB and Twitter
2:00pm			2:00pm
Medium post			Twitter post
Repeating weekly campaign - or blog post.			Review social media reach

Instagram

Goals

• Post at least 3x/week
  • 2 pics in progress/finished work
  • 1 pic random
• Post to Facebook & Twitter with each post

Post Actions

• Post MWF
• 11:00 am

Facebook

Goals

• Post weekly Medium post

Post Actions

• Post Tu
• 11:00 am

LinkedIn

Goals

• Post weekly Medium post

Post Actions

• Post Tu
• 11:00 am

Twitter

Goals

• Post at least 2x/week
• Post weekly campaign from Medium

Post Actions

• Post Tu, Th
• Throughout day

Dribbble

Goals

• Build high-quality first post - DONE!
• Post 2x/week

Post Actions

• Post Tu, Th
• 11:00 am

MEDIUM

Goals

• Publish Blog 1x/month
  • Short - medium length
  • Spread among everyone
  • Mix of Design
• Publish campaign post 1x/week
  • On blog post weeks, don’t post campaign post.

Campaign Actions

• Post M
• Campaigns: Data Series

Blog Actions

• Post 1st Monday of each month
• Have finished Thursday before, so post can undergo review process
• Publish on social media platforms the following Tuesday
• Suggest starting post around the 15th of prior month.

Reddit

Goals

• Advertise our Medium posts.
• Post 1x/week.

Post Actions

• Post Th
• 9:00 am