diff --git a/cloudsmith_cli/cli/commands/auth.py b/cloudsmith_cli/cli/commands/auth.py
index 53fd8077..dc4c52de 100644
--- a/cloudsmith_cli/cli/commands/auth.py
+++ b/cloudsmith_cli/cli/commands/auth.py
@@ -26,7 +26,7 @@
 @click.pass_context
 def authenticate(ctx, opts, owner):
     """Authenticate to Cloudsmith using the org's SAML setup."""
-    owner = owner[0]
+    owner = owner[0].strip("'[]'")
     api_host = opts.api_config.host
 
     click.echo(