diff --git a/cockroachdb-in-comparison.md b/cockroachdb-in-comparison.md
index e5dbb25af99..53d21e19d22 100644
--- a/cockroachdb-in-comparison.md
+++ b/cockroachdb-in-comparison.md
@@ -2,6 +2,7 @@
 title: CockroachDB in Comparison
 summary: Learn how CockroachDB compares to other popular databases.
 toc: false
+optimizely: true
 ---
 
 <script>
diff --git a/frequently-asked-questions.md b/frequently-asked-questions.md
index 0d88968cbce..853286892b6 100644
--- a/frequently-asked-questions.md
+++ b/frequently-asked-questions.md
@@ -2,6 +2,7 @@
 title: Frequently Asked Questions
 summary: Get answers to frequently asked questions about CockroachDB.
 toc: false
+optimizely: true
 ---
 
 <div id="toc"></div>
diff --git a/index.md b/index.md
index 59c39c36be1..b0bd3c23446 100755
--- a/index.md
+++ b/index.md
@@ -4,6 +4,7 @@ summary: Read the documentation for CockroachDB, a distributed SQL database buil
 type: first_page
 homepage: true
 toc: false
+optimizely: true
 ---
 
 CockroachDB is a distributed SQL database built on a transactional and strongly-consistent key-value store. It scales horizontally; survives disk, machine, rack, and even datacenter failures with minimal latency disruption and no manual intervention; supports strongly-consistent ACID transactions; and provides a familiar SQL API for structuring, manipulating, and querying data.