Shopify + Google Analytics Buyer Segmentation
SQL models (written in the DBT framework) for performing Shopify + Google Analytics buyer segmentation analysis.
To get set up...
Read the blog post at: https://codingisforlosers.com/shopify-google-analytics-buyer-segmentation
Make a copy of the Tracking Plan in Sheets, which contains step-by-step instructions on setting up this analysis: https://docs.google.com/spreadsheets/d/1Y9x7u4dOj1wsicwax-1XkritRaMzvKMOsU8lgIOEkLY/copy
Questions? Holler to firstname.lastname@example.org.