diff --git a/conans/client/output.py b/conans/client/output.py
index b36fb06d153..882754ef7c5 100644
--- a/conans/client/output.py
+++ b/conans/client/output.py
@@ -8,12 +8,29 @@
 
 
 def colorama_initialize():
+    if "NO_COLOR" in os.environ:
+        return False
+
+    clicolor_force = get_env("CLICOLOR_FORCE")
+    if clicolor_force is not None and clicolor_force != "0":
+        import colorama
+        colorama.init(convert=False, strip=False)
+        return True
+
+    isatty = hasattr(sys.stdout, "isatty") and sys.stdout.isatty()
+
+    clicolor = get_env("CLICOLOR")
+    if clicolor is not None:
+        if clicolor == "0" or not isatty:
+            return False
+        import colorama
+        colorama.init()
+        return True
+
     # Respect color env setting or check tty if unset
     color_set = "CONAN_COLOR_DISPLAY" in os.environ
     if ((color_set and get_env("CONAN_COLOR_DISPLAY", 1))
-            or (not color_set
-                and hasattr(sys.stdout, "isatty")
-                and sys.stdout.isatty())):
+            or (not color_set and isatty)):
         import colorama
         if get_env("PYCHARM_HOSTED"):  # in PyCharm disable convert/strip
             colorama.init(convert=False, strip=False)
diff --git a/conans/test/unittests/client/conan_output_test.py b/conans/test/unittests/client/conan_output_test.py
index 77838157ce0..26dc205817b 100644
--- a/conans/test/unittests/client/conan_output_test.py
+++ b/conans/test/unittests/client/conan_output_test.py
@@ -3,9 +3,10 @@
 import unittest
 from types import MethodType
 
+from parameterized import parameterized
 from six import StringIO
 
-from conans.client.output import ConanOutput
+from conans.client.output import ConanOutput, colorama_initialize
 from mock import mock
 
 
@@ -28,3 +29,47 @@ def write_raise(self, data):
             out.write("Hello world")
             sleep.assert_any_call(0.02)
         self.assertEqual("Hello world", stream.getvalue())
+
+    @parameterized.expand([(False, {}),
+                           (False, {"CONAN_COLOR_DISPLAY": "0"}),
+                           (True, {"CONAN_COLOR_DISPLAY": "0"}),
+                           (False, {"PYCHARM_HOSTED": "1"}),
+                           (True, {"PYCHARM_HOSTED": "1", "CONAN_COLOR_DISPLAY": "0"}),
+                           (True, {"NO_COLOR": ""}),
+                           (True, {"CLICOLOR": "0"}),
+                           (True, {"CLICOLOR": "0", "CONAN_COLOR_DISPLAY": "1"}),
+                           (False, {"CLICOLOR": "1"}),
+                           (False, {"CLICOLOR_FORCE": "0"}),
+                           (True,
+                            {"CLICOLOR": "1", "CLICOLOR_FORCE": "1", "CONAN_COLOR_DISPLAY": "1",
+                             "PYCHARM_HOSTED": "1", "NO_COLOR": "1"})])
+    def test_output_no_color(self, isatty, env):
+        with mock.patch("colorama.init") as init:
+            with mock.patch("sys.stdout.isatty", return_value=isatty), \
+                 mock.patch.dict("os.environ", env, clear=True):
+                assert not colorama_initialize()
+                init.assert_not_called()
+
+    @parameterized.expand([(True, {}),
+                           (False, {"CONAN_COLOR_DISPLAY": "1"}),
+                           (True, {"CONAN_COLOR_DISPLAY": "1"}),
+                           (True, {"CLICOLOR": "1"}),
+                           (True, {"CLICOLOR_FORCE": "0"})])
+    def test_output_color(self, isatty, env):
+        with mock.patch("colorama.init") as init:
+            with mock.patch("sys.stdout.isatty", return_value=isatty), \
+                 mock.patch.dict("os.environ", env, clear=True):
+                assert colorama_initialize()
+                init.assert_called_once_with()
+
+    @parameterized.expand([(False, {"PYCHARM_HOSTED": "1", "CONAN_COLOR_DISPLAY": "1"}),
+                           (True, {"PYCHARM_HOSTED": "1"}),
+                           (False, {"CLICOLOR_FORCE": "1"}),
+                           (True, {"CLICOLOR_FORCE": "1", "CLICOLOR": "0"}),
+                           (True, {"CLICOLOR_FORCE": "1", "CONAN_COLOR_DISPLAY": "0"})])
+    def test_output_color_prevent_strip(self, isatty, env):
+        with mock.patch("colorama.init") as init:
+            with mock.patch("sys.stdout.isatty", return_value=isatty), \
+                 mock.patch.dict("os.environ", env, clear=True):
+                assert colorama_initialize()
+                init.assert_called_once_with(convert=False, strip=False)