Hybrid Lecture Player
'Finally Getting the Message: McLuhan's Media Practice'
A lecture by Graham Larkin given at the Marshall McLuhan Salon, Canadian Embassy, Berlin, in 2011
A publishing research prototype by the Hybrid Publishing Consortium
View the player - https://mcluhan.consortium.io/
Code, demo and guide - implement your own Hybrid Lecture Player! https://github.com/consortium/hybrid-lecture-player
The Hybrid Lecture Player is a new open source platform release that allows you to turn lecture documentation into a multi-format publication.
The case study focuses on the long-running video documentation of an insightful lecture by the historian and curator Graham Larkin on Marshall McLuhan’s own experimental publishing and media practice. The player unpacks the lecture’s sections to transform it into a hybrid lecture environment that reveals the knowledge contained in the video in exciting ways, encouraging users to watch it further and engage with McLuhan archives.
The Hybrid Lecture Player is part of a broader investigation on publishing and engagement with archives that we have called, 'Traces on the Archive'. Traces refers to the users activity in the archive, highlighting the hidden parts of the archive, and the visitor’s journey through a collection. In addition to making multimedia content practically available through digital technologies, such as the Hybrid Lecture Player, the study also develops concepts that provide a variety of methods and examples of how to access and activate an archive.
Read about our research - 'Traces on the Archive' https://research.consortium.io/docs/traces_on_the_archive/traces_on_the_archive.html
Feedback and bug reporting appreciated as this is the first release of the prototype with an exciting roadmap ahead. https://github.com/consortium/hybrid-lecture-player-mcluhan/issues
- Hybrid Lecture Player Demo Release - the initial demo is to act as a testing prototype for reflection and further design to work on: interfaces, how to augment media and technical implementations for mobile; web; tablet; and print publishing.
- Hybrid Lecture Player - Open Source Release - the Open Source release allows testing of two parts of the framework: a) How to design the framework as a minimal setup for someone to add shorter video work, and b) To gauge the feasibility for an editor to create their own publication, which involves editing the time code files to sync text, video and external links.
- Multi-format Publishing - there are two main goals. To release the Hybrid Lecture Player as a software framework and as a module of the larger A-machine publishing ecosystem. Produce prototype research publication for the development of processes, methods and case studies. There will be an emphasis on the Hybrid Publishing Consortium’s model of interoperability, standards, design methods and working with existing Open Source expert projects.
- McLuminations 2011 - an accompanying publication by Steffi Winkler and Baruch Gottlieb covering the 2011 McLuminations series. This demo publication would focus on the eBook format and the Transpect multi-format publishing software workflow.
- Archive Digitization - full archive collection management and compatibility with the A-machine structured data multi-format publishing framework. This includes examples such as: Heidelberg Research Architecture tools, including Tamboti, Pandora and Scanning; and Data Futures’ Freizo software for asset management. All of the above in accordance with VRA/MODS US Library of Congress metadata compliant standards and using controlled vocabularies.
- Collaborative Publishing Layers - Traces on the Archive publishing tool kit combines two closely related models of publishing Archive Architectures and the Dynabook. Some practical examples of publishing functionality are: A. Social media bookmarking, B. Playlists, C. Authoring new content, D. The scholar's note book and archive tracer. This also envisages case studies of ‘publishing from the archive’ in the Open Education Resources (OER) sector.
Lecture courtesy of Graham Larkin. Slides, where applicable, courtesy Graham Larkin and the Estates of Marshall and Corinne McLuhan from archives held at the Libraries and Archives Canada.
All video, text and images remains the copyright of the respective copyright holders. The talk text is copyright Graham Larkin and licenced as Creative Commons Attribution-ShareAlike 3.0 Germany (CC BY-SA 3.0 DE) http://creativecommons.org/licenses/by-sa/3.0/de/deed.en
Video Text Sync © AVCO software is licenced as GNU Affero General Public License http://www.gnu.org/licenses/agpl-3.0.txtHybrid
Lecture Player software is licenced as GNU Affero General Public Licensehttp://www.gnu.org/licenses/agpl-3.0.txt
Design Creative Commons Attribution-ShareAlike 3.0 Germany (CC BY-SA 3.0 DE) http://creativecommons.org/licenses/by-sa/3.0/de/deed.en
All software dependencies are copyright to their respective owners. All fonts are copyright to their respective owners.
Thanks to our collaboration partner on the project the Marshall McLuhan Salon, Canadian Embassy, Berlin, which holds the largest Marshall McLuhan archive in Europe. The Graham Larkin lecture (2011) was supported, filmed and is used here courtesy of the Marshall McLuhan Salon.
About the Hybrid Publishing Consortium
This Case Study is a project by the Hybrid Publishing Consortium (HPC), a research project with a mission to support the development of open source software for public infrastructures in publishing. HPC pursues a model of digital interoperability, frameworks as opposed to platforms, that combines ISO standards with experimental approaches to dynamic publishing, using existing Open Source expert projects.
HPC develops concepts for new forms of access to information, and specializes within their research in Museums, Libraries and Archives publishing.
Funded by the EU major project Innovation Incubator Lüneburg.
Hybrid Publishng Consortium develops open source software infrastructures for publishing and is part of the Hybrid Publishing Lab at the Centre for Digital Cultures, Leuphana University, Lüneburg, Germany and is funded by the European Union and the German federal State of Lower Saxony.
Hybrid Lecture Player – The Hybrid Lecture Player is a platform that allows you to turn your lecture documentation into a multi-format publication. Produced by the Hybrid Publishing Consortium and AVCO Ltd.
Amara.org (Universal Subtitles) – open source subtitle editor by Participatory Culture Foundation
Simon Worthington - concept, project lead
Christina Kral - concept, project manager
Graham Larkin - lecturer, slides, network in Canada, exchange
Daniel Jackson, AVCO Ltd - Hybrid Lecture Player developer
Loraine Furter - interface design
Johannes Amorosa - Sysadmin
Annika Gieselmann - transcription draft
Peter Carty - transcription copy editor
Baruch Gottlieb - associate editor
Stephen Kovats - instigator
Thank you to Baruch Gottlieb for proposing this lecture to use for this case study.
Special thanks to Andrea Boegner and the Marshall McLuhan Salon at the Canadian Embassy in Berlin for providing space, thought and materials in order to see this case study come into existence.