diff --git a/README.md b/README.md
index f924f6073..88a03eb81 100644
--- a/README.md
+++ b/README.md
@@ -313,6 +313,10 @@ If you do not want to have any tag prefix you can use the `-t` flag and provide
 
 > Note: simply -t or --tag-prefix without any value will fallback to the default 'v'
 
+### Tag replacement
+
+If you've already run `standard-version` when creating your release, you may want to alter the release content and changelog without bumping the version, by using `standard-version --skip.bump`. By default, tagging with an already existing tag make `git` fails. You can add the `--tag-force` flag to make use of `-f` option when calling `git tag`, then the existing version tag will be replaced.
+
 ### CLI Help
 
 ```sh
diff --git a/command.js b/command.js
index d65d5ea06..da3d44372 100755
--- a/command.js
+++ b/command.js
@@ -68,6 +68,11 @@ const yargs = require('yargs')
     type: 'string',
     default: defaults.tagPrefix
   })
+  .option('tag-force', {
+    describe: 'Allow tag replacement',
+    type: 'boolean',
+    default: defaults.tagForce
+  })
   .option('scripts', {
     describe: 'Provide scripts to execute for lifecycle events (prebump, precommit, etc.,)',
     default: defaults.scripts
diff --git a/defaults.js b/defaults.js
index 614c453e4..67bb92a06 100644
--- a/defaults.js
+++ b/defaults.js
@@ -11,6 +11,7 @@ const defaults = {
   scripts: {},
   skip: {},
   dryRun: false,
+  tagForce: false,
   gitTagFallback: true,
   preset: require.resolve('conventional-changelog-conventionalcommits')
 }
diff --git a/lib/lifecycles/tag.js b/lib/lifecycles/tag.js
index ec1b88e53..e0e52018c 100644
--- a/lib/lifecycles/tag.js
+++ b/lib/lifecycles/tag.js
@@ -14,14 +14,17 @@ module.exports = async function (newVersion, pkgPrivate, args) {
 }
 
 async function execTag (newVersion, pkgPrivate, args) {
-  let tagOption
+  const tagOption = []
   if (args.sign) {
-    tagOption = '-s'
+    tagOption.push('-s')
   } else {
-    tagOption = '-a'
+    tagOption.push('-a')
+  }
+  if (args.tagForce) {
+    tagOption.push('-f')
   }
   checkpoint(args, 'tagging release %s%s', [args.tagPrefix, newVersion])
-  await runExecFile(args, 'git', ['tag', tagOption, args.tagPrefix + newVersion, '-m', `${formatCommitMessage(args.releaseCommitMessageFormat, newVersion)}`])
+  await runExecFile(args, 'git', ['tag', ...tagOption, args.tagPrefix + newVersion, '-m', `${formatCommitMessage(args.releaseCommitMessageFormat, newVersion)}`])
   const currentBranch = await runExecFile('', 'git', ['rev-parse', '--abbrev-ref', 'HEAD'])
   let message = 'git push --follow-tags origin ' + currentBranch.trim()
   if (pkgPrivate !== true && bump.getUpdatedConfigs()['package.json']) {
diff --git a/test/core.spec.js b/test/core.spec.js
index 448e107ae..7f270a8e1 100644
--- a/test/core.spec.js
+++ b/test/core.spec.js
@@ -752,6 +752,26 @@ describe('with mocked git', function () {
     gitArgs.should.have.lengthOf(0)
   })
 
+  it('--tag-force forces tag replacement', async function () {
+    const gitArgs = [
+      ['add', 'CHANGELOG.md', 'package.json'],
+      ['commit', 'CHANGELOG.md', 'package.json', '-m', 'chore(release): 1.0.1'],
+      ['tag', '-a', '-f', 'v1.0.1', '-m', 'chore(release): 1.0.1'],
+      ['rev-parse', '--abbrev-ref', 'HEAD']
+    ]
+    const execFile = (_args, cmd, cmdArgs) => {
+      cmd.should.equal('git')
+      const expected = gitArgs.shift()
+      cmdArgs.should.deep.equal(expected)
+      if (expected[0] === 'rev-parse') return Promise.resolve('master')
+      return Promise.resolve('')
+    }
+    mock({ bump: 'patch', changelog: 'foo\n', execFile })
+
+    await exec('--tag-force', true)
+    gitArgs.should.have.lengthOf(0)
+  })
+
   it('fails if git add fails', async function () {
     const gitArgs = [
       ['add', 'CHANGELOG.md', 'package.json']
diff --git a/test/git.spec.js b/test/git.spec.js
index dfa9dbb11..4708c0d1b 100644
--- a/test/git.spec.js
+++ b/test/git.spec.js
@@ -167,6 +167,14 @@ describe('git', function () {
     await exec('-n')
   })
 
+  it('replaces tags if version not bumped', async function () {
+    mock({ bump: 'minor', tags: ['v1.0.0'] })
+    await exec({})
+    shell.exec('git describe').stdout.should.match(/v1\.1\.0/)
+    await exec('--tag-force --skip.bump')
+    shell.exec('git describe').stdout.should.match(/v1\.1\.0/)
+  })
+
   it('allows the commit phase to be skipped', async function () {
     const changelogContent = 'legacy header format<a name="1.0.0">\n'
     writePackageJson('1.0.0')