diff --git a/src/components/AppHighlightAlert/BackupAppHighlightAlert.jsx b/src/components/AppHighlightAlert/BackupAppHighlightAlert.jsx
index d7c24d5a1..e558055ef 100644
--- a/src/components/AppHighlightAlert/BackupAppHighlightAlert.jsx
+++ b/src/components/AppHighlightAlert/BackupAppHighlightAlert.jsx
@@ -1,16 +1,77 @@
-import React from 'react'
+import React, { useEffect, useState } from 'react'
 
+import flag from 'cozy-flags'
+import { isFlagshipApp } from 'cozy-device-helper'
 import { useI18n } from 'cozy-ui/transpiled/react'
 
 import AppHighlightAlert from 'components/AppHighlightAlert/AppHighlightAlert'
 
+const APP_START_COUNT_KEY = 'BackupAppHighlightAlert__appStartCount'
+
+const MAX_COUNT_VALUE = 2
+const DISABLED_COUNT_VALUE = -1
+
+const useBackupAppHighlightAlert = () => {
+  const [
+    shouldShowBackupAppHighlightAlert,
+    setShouldShowBackupAppHighlightAlert
+  ] = useState(false)
+
+  useEffect(() => {
+    if (
+      !isFlagshipApp() ||
+      !flag('flagship.backup.enabled') ||
+      !flag('flagship.backup.homeHighlightEnabled')
+    ) {
+      return
+    }
+
+    const appStartCount = parseInt(
+      localStorage.getItem(APP_START_COUNT_KEY),
+      10
+    )
+
+    let newAppStartCount
+
+    if (isNaN(appStartCount)) {
+      newAppStartCount = 1
+    } else if (appStartCount === DISABLED_COUNT_VALUE) {
+      return
+    } else if (appStartCount < MAX_COUNT_VALUE) {
+      newAppStartCount = appStartCount + 1
+    } else {
+      newAppStartCount = DISABLED_COUNT_VALUE
+    }
+
+    localStorage.setItem(APP_START_COUNT_KEY, newAppStartCount.toString())
+
+    setShouldShowBackupAppHighlightAlert(newAppStartCount === 2)
+  }, [])
+
+  return [
+    shouldShowBackupAppHighlightAlert,
+    setShouldShowBackupAppHighlightAlert
+  ]
+}
+
 const BackupAppHighlightAlert = ({ apps }) => {
   const { t } = useI18n()
+  const [
+    shouldShowBackupAppHighlightAlert,
+    setShouldShowBackupAppHighlightAlert
+  ] = useBackupAppHighlightAlert()
+
+  const onClose = () => {
+    setShouldShowBackupAppHighlightAlert(false)
+  }
 
-  const onClose = () => {}
+  if (!shouldShowBackupAppHighlightAlert) {
+    return null
+  }
 
   return (
     <AppHighlightAlert
+      key="BackupAppHighlightAlert"
       apps={apps}
       appToHighlightSlug="photos"
       onClose={onClose}