diff --git a/docker/publish.sh b/docker/publish.sh
index af0d72d4b3437..45b338d85f8ef 100755
--- a/docker/publish.sh
+++ b/docker/publish.sh
@@ -62,11 +62,11 @@ set -x
 # Fail if any of the subsequent commands fail
 set -e
 
-docker tag pulsar:latest ${docker_registry_org}/pulsar:latest
-docker tag pulsar-all:latest ${docker_registry_org}/pulsar-all:latest
+docker tag apachepulsar/pulsar:latest ${docker_registry_org}/pulsar:latest
+docker tag apachepulsar/pulsar-all:latest ${docker_registry_org}/pulsar-all:latest
 
-docker tag pulsar:latest ${docker_registry_org}/pulsar:$MVN_VERSION
-docker tag pulsar-all:latest ${docker_registry_org}/pulsar-all:$MVN_VERSION
+docker tag apachepulsar/pulsar:latest ${docker_registry_org}/pulsar:$MVN_VERSION
+docker tag apachepulsar/pulsar-all:latest ${docker_registry_org}/pulsar-all:$MVN_VERSION
 
 # Push all images and tags
 docker push ${docker_registry_org}/pulsar:latest