The demographic reports are in. . . From the looks of it, we're going to have to re-evaluate some of the content for our promotional events in different venues.
Why, what's the lowdown?
According to the report, our Boston crowd is quite different make-up from our Chicago folks. Our Boston consumers are mostly from mid-level to upper-class income levels, university or postgraduates, married no children, white collar. . . You know the kind. Chicago on the other hand is mostly mid to low income levels, single parent homes, blue collar. . . I think we're talking about two totally different target groups.
I have no idea there was that great of deviation between the two venues. . . To make our products sell, we have to take the target audience into account.