What are our areas for growth? What sectors do you see the most potential in? If we are going to pull our sales numbers up and develop the brand, we got to work across the board.
It's not just spreading out to new markets that we have to address. I think we'd better first pay attention to developing our brand in the markets we already have. We'Ve reached the awareness level, but we haven't established customer loyalty. People know who we are, but they still don't trust in our brand.