Jack, sit down and listen. This is important. We'll have to tackle the problems of the exporting step by step. And the first move is to get an up-to-date picture of where we stand now.
Why don't we just concentrate on expanding here at home?
Of course, we should hold on to our position here. But you must admit the market here is limited.
Yes, but it's safe. The government keeps out foreigners with import controls. So I must admit I feel sure we could hold our own against foreign bikes,
I agree. That's why I am suggesting exporting. Because I feel we canpete with the best of them.
What you are really saying is that we'd make more profit by selling bikes abroad, where we have,a cost advantage and can charge high prices.
Exactly.
But, wait a minute. Packaging, shipping, finaetc. will push up our cost and we could end up no better off, maybe worse off.
OK. Now there are extra costs involved. But if we do it right, they can be built into the price of the bike and we can still be competitive.
How sure are you about our chances of success in the foreign market?
Well, that's the sticky one. It's going to need a lot of research. I'm hoping to get your help. Well, come on, Jack. Is it worth it, or not?
There will be a lot of problems.
Nothing we can't handle.
Um... I'm not that hopeful. But, yes, I think we should go ahead with the feasibility study.