Excuse me, sir. I notice you're reading a newspaper. Can I ask you some questions for a market research project?
I don't really trust big advertisers, so...
Oh, it's not like that. We're a small nonprofit organization, and we're hoping to save our local papers and all the jobs they create.
Oh, that's an awesome cause! Fire away!
Great. So, tell me what you like about newspapers.
Well, there is a certain feel to holding a paper and turning the pages. The touch and sound of the paper as I fold it are so pleasant... A tablet can't give you this kind of feeling at all.
Do you usually read the whole paper or go through different sections to pick out your favorite articles?
I like being able to look around and find what I want. I can do this very quickly with a newspaper, but online news is tough for me to sort through. It takes me forever just to find something good, and sometimes when I do, it turns out to be something different!
Do you dislike anything about your newspaper?
Well, the only thing I can think of is all the ads nowadays. But it's even worse online, so I guess the answer is no!