How much do you pay wholesale for your products?
We have a few different wholesale vendors, so our cost varies a bit over the fiscal year. But the difference is miniscule, a fluctuation of about 0. 2 %.
That must impact your bottom line at least a little bit, doesn't it? After all, your sticker price is pretty much set in stone. How much do they go for retail?
Retail price is 29. 95 per unit. We take into consideration changes in supply cost when figuring this price.
Is that including tax?
No, that's the price before tax. The tax rate is varies from different marketing areas, so it is difficult for us to figure in.
How much is your profit margin then?
Our profit margin is in the neighborhood of 20 %.