OK, I just want to brief you all on the travel market in Taiwan. To start with, generally speaking, the travel industry in Taiwan focuses mainly on tours. This segment of the industry is well developed.
Sorry to interrupt, Doris, but can you tell me more about these tour groups, what kind of things they enjoy, and so on?
Yes, of course. Most of the time, when they travel, they prefer to do so in large groups accompanied by a guide, who usually takes care of everything, for instance, choosing the restaurants, the itinerary, the mode of transport, and things like that. Another thing is that most travelers to the UK tend to be middle aged, around 40 to 50 or so. This age group is less adventurous ; they like good hotels, and have money to spend. They kind of prefer to stay in the cities where they feel safer. They are not into mountain climbing in Wales or anything.
I don't mean to interrupt, but can you tell me what plans you have for growing the youth market?
Just a moment. I'll tell you about that in a minute. Where was I? Oh yes. By way of illustration, let's look at the top five destinations in the UK for this kind of traveler over the last five years. If you look at page ten you can see what I mean. In spite of these characteristics of the market, I still think there is room for growth in the youth sector.
So how do you intend to do that?
OK, let me tell you what we'Ve been doing. We'Ve been in touch with the Wales and Scottish Tourist development offices here in Taiwan and they're interested in working with us to promote their regions to the youth segment. We'Ve decided to implement an advertising campaign focusing on the excitement of the activities in those regions.
May I interrupt you for a moment?
Go ahead.
How much is it going to cost, and who is going to pay?
Well, at the moment we are trying to work out those details. We haven't managed to come up with a concrete plan yet, but we are working on it.
I see. OK. So what's next?