The environment varies greatly because of difference in language, customs and traditions.
Yes. This gap can be filled by export market research before exporting.
But the importance of the export research is often neglected by the managers.
That's right. They do not appreciate its value and consider it to be a luxury.
Therefore, when enterprises are spending a lot of money in trying to penetrate a new market, they should research whether their products can be sold at high enough a price and in a satisfactory amount.
Exactly!