What's our target audience for this campaign?
This go-around we're focusing on new moms, families with median income and one or more children under the age of two.
Do you think that's much different from the succor moms we tailored the last campaign for?
Well, there are some similarities that come up. Because both groups are made up of mothers... so as before, we can play up on maternal instincts, hygiene, safety, along those lines. But that being said, there are some specific differences that come into play because we are dealing with mothers of infants here.
Right, that makes sense. What's the average age?
Demographics say an average age of 28.7, educational background of university or post-grad, annual household income of 40 to 50 K a year.