What kind of promotional events are scheduled for the new product line?
Marketing has us set up with product launches in five major cities, as well as some sponsoring events throughout the year. All together, there will be 15 events.
What kind of sponsoring are we talking about? I don't know how effective sponsorship really is. . .
It's not what you're thinking. These events will give us a wider exposure than most. Take the tri-city marathon for starters. This is a highly publicized event. The television exposure alone will nearly double our customer awareness.
Other than the marathon, what else is on the list?
We've got a spot in Olympic Stadium sponsoring one of a team's equipment, then a rally for cancer research, and a connection to the inner-city education program.
Sports, medicine, education. . . seems kind of random, don't you think?
It might seem that way, but this events were all carefully chosen based on marketing research. These are the events that our customers and potential customers care about.