diff --git a/src/routes/localAds.ts b/src/routes/localAds.ts
index 556458349..d4c606f52 100644
--- a/src/routes/localAds.ts
+++ b/src/routes/localAds.ts
@@ -16,6 +16,17 @@ const ads = [
     placeholder: '',
     ratio: 2,
     backgroundColor: '#fff',
+    matchingTags: [
+      'cicd',
+      'devtools',
+      'automation',
+      'kubernetes',
+      'infrastructure',
+      'sre',
+      'docker',
+      'observability',
+    ],
+    adDomain: 'getstream.io',
   },
   {
     tagLine: 'Ready to take your app to the next level?',
@@ -30,6 +41,17 @@ const ads = [
     pixel: [],
     referralLink: 'https://daily.dev',
     backgroundColor: '#fff',
+    matchingTags: [
+      'cicd',
+      'devtools',
+      'automation',
+      'kubernetes',
+      'infrastructure',
+      'sre',
+      'docker',
+      'observability',
+    ],
+    adDomain: 'getstream.io',
   },
   {
     tagLine: 'Ready to take your app to the next level?',
@@ -45,6 +67,17 @@ const ads = [
     placeholder: '',
     ratio: 2,
     backgroundColor: '#fff',
+    matchingTags: [
+      'cicd',
+      'devtools',
+      'automation',
+      'kubernetes',
+      'infrastructure',
+      'sre',
+      'docker',
+      'observability',
+    ],
+    adDomain: 'getstream.io',
   },
   {
     tagLine: 'Ready to take your app to the next level?',
@@ -59,6 +92,17 @@ const ads = [
     pixel: [],
     referralLink: 'https://daily.dev',
     backgroundColor: '#fff',
+    matchingTags: [
+      'cicd',
+      'devtools',
+      'automation',
+      'kubernetes',
+      'infrastructure',
+      'sre',
+      'docker',
+      'observability',
+    ],
+    adDomain: 'getstream.io',
   },
 ];