diff --git a/datahub-web-react/build.gradle b/datahub-web-react/build.gradle
index eec093d1af2c7..28835b89c685e 100644
--- a/datahub-web-react/build.gradle
+++ b/datahub-web-react/build.gradle
@@ -55,6 +55,10 @@ task yarnLint(type: YarnTask, dependsOn: [yarnInstall, yarnGenerate]) {
   args = ['run', 'lint']
 }
 
+task yarnLintFix(type: YarnTask, dependsOn: [yarnInstall, yarnGenerate]) {
+  args = ['run', 'lint-fix']
+}
+
 task yarnBuild(type: YarnTask, dependsOn: [yarnInstall, yarnTest, yarnLint]) {
   args = ['run', 'build']
 }
diff --git a/datahub-web-react/src/app/analytics/event.ts b/datahub-web-react/src/app/analytics/event.ts
index 0d4545c98f39f..a270bef3817f6 100644
--- a/datahub-web-react/src/app/analytics/event.ts
+++ b/datahub-web-react/src/app/analytics/event.ts
@@ -122,12 +122,15 @@ export interface EntitySectionViewEvent extends BaseEvent {
  */
 export const EntityActionType = {
     UpdateTags: 'UpdateTags',
+    UpdateTerms: 'UpdateTerms',
+    UpdateLinks: 'UpdateLinks',
     UpdateOwnership: 'UpdateOwnership',
     UpdateDocumentation: 'UpdateDocumentation',
     UpdateDescription: 'UpdateDescription',
     UpdateProperties: 'UpdateProperties',
     UpdateSchemaDescription: 'UpdateSchemaDescription',
     UpdateSchemaTags: 'UpdateSchemaTags',
+    UpdateSchemaTerms: 'UpdateSchemaTerms',
     ClickExternalUrl: 'ClickExternalUrl',
 };
 
diff --git a/datahub-web-react/src/app/entity/dataset/profile/Documentation.tsx b/datahub-web-react/src/app/entity/dataset/profile/Documentation.tsx
index f58526ed11f9d..b23c615fbb72a 100644
--- a/datahub-web-react/src/app/entity/dataset/profile/Documentation.tsx
+++ b/datahub-web-react/src/app/entity/dataset/profile/Documentation.tsx
@@ -8,6 +8,8 @@ import {
     InstitutionalMemoryUpdate,
 } from '../../../../types.generated';
 import { useEntityRegistry } from '../../../useEntityRegistry';
+import { useEntityData } from '../../shared/EntityContext';
+import analytics, { EventType, EntityActionType } from '../../../analytics';
 
 export type Props = {
     authenticatedUserUrn?: string;
@@ -93,6 +95,8 @@ export default function Documentation({
         setStagedDocs(newStagedDocs);
     };
 
+    const { urn, entityType } = useEntityData();
+
     const onSave = async (record: any) => {
         const row = await form.validateFields();
 
@@ -113,6 +117,12 @@ export default function Documentation({
             };
         });
         updateDocumentation({ elements: updatedInstitutionalMemory });
+        analytics.event({
+            type: EventType.EntityActionEvent,
+            actionType: EntityActionType.UpdateDescription,
+            entityType,
+            entityUrn: urn,
+        });
         setEditingIndex(-1);
     };
 
@@ -130,6 +140,12 @@ export default function Documentation({
             description: doc.description,
         }));
         updateDocumentation({ elements: updatedInstitutionalMemory });
+        analytics.event({
+            type: EventType.EntityActionEvent,
+            actionType: EntityActionType.UpdateDescription,
+            entityType,
+            entityUrn: urn,
+        });
         setStagedDocs(newDocs);
     };
 
diff --git a/datahub-web-react/src/app/entity/dataset/profile/schema/components/SchemaDescriptionField.tsx b/datahub-web-react/src/app/entity/dataset/profile/schema/components/SchemaDescriptionField.tsx
index ced481868936f..6edf52b6ac81f 100644
--- a/datahub-web-react/src/app/entity/dataset/profile/schema/components/SchemaDescriptionField.tsx
+++ b/datahub-web-react/src/app/entity/dataset/profile/schema/components/SchemaDescriptionField.tsx
@@ -9,6 +9,8 @@ import UpdateDescriptionModal from '../../../../shared/components/legacy/Descrip
 import StripMarkdownText, { removeMarkdown } from '../../../../shared/components/styled/StripMarkdownText';
 import MarkdownViewer from '../../../../shared/components/legacy/MarkdownViewer';
 import SchemaEditableContext from '../../../../../shared/SchemaEditableContext';
+import { useEntityData } from '../../../../shared/EntityContext';
+import analytics, { EventType, EntityActionType } from '../../../../../analytics';
 
 const EditIcon = styled(EditOutlined)`
     cursor: pointer;
@@ -89,6 +91,16 @@ export default function DescriptionField({ description, onUpdate, isEdited = fal
     const [expanded, setExpanded] = useState(!overLimit);
     const isSchemaEditable = React.useContext(SchemaEditableContext);
     const onCloseModal = () => setShowAddModal(false);
+    const { urn, entityType } = useEntityData();
+
+    const sendAnalytics = () => {
+        analytics.event({
+            type: EventType.EntityActionEvent,
+            actionType: EntityActionType.UpdateSchemaDescription,
+            entityType,
+            entityUrn: urn,
+        });
+    };
 
     const onUpdateModal = async (desc: string | null) => {
         message.loading({ content: 'Updating...' });
@@ -96,6 +108,7 @@ export default function DescriptionField({ description, onUpdate, isEdited = fal
             await onUpdate(desc || '');
             message.destroy();
             message.success({ content: 'Updated!', duration: 2 });
+            sendAnalytics();
         } catch (e: unknown) {
             message.destroy();
             if (e instanceof Error) message.error({ content: `Update Failed! \n ${e.message || ''}`, duration: 2 });
diff --git a/datahub-web-react/src/app/entity/shared/components/styled/AddLinkModal.tsx b/datahub-web-react/src/app/entity/shared/components/styled/AddLinkModal.tsx
index 19f1e19c9a880..3b982fea2ac35 100644
--- a/datahub-web-react/src/app/entity/shared/components/styled/AddLinkModal.tsx
+++ b/datahub-web-react/src/app/entity/shared/components/styled/AddLinkModal.tsx
@@ -4,6 +4,7 @@ import { PlusOutlined } from '@ant-design/icons';
 import { useGetAuthenticatedUser } from '../../../../useGetAuthenticatedUser';
 import { useEntityData } from '../../EntityContext';
 import { useAddLinkMutation } from '../../../../../graphql/mutations.generated';
+import analytics, { EventType, EntityActionType } from '../../../../analytics';
 
 type AddLinkProps = {
     buttonProps?: Record<string, unknown>;
@@ -13,7 +14,7 @@ type AddLinkProps = {
 export const AddLinkModal = ({ buttonProps, refetch }: AddLinkProps) => {
     const [isModalVisible, setIsModalVisible] = useState(false);
     const user = useGetAuthenticatedUser();
-    const { urn } = useEntityData();
+    const { urn, entityType } = useEntityData();
     const [addLinkMutation] = useAddLinkMutation();
 
     const [form] = Form.useForm();
@@ -34,6 +35,12 @@ export const AddLinkModal = ({ buttonProps, refetch }: AddLinkProps) => {
                     variables: { input: { linkUrl: formData.url, label: formData.label, resourceUrn: urn } },
                 });
                 message.success({ content: 'Link Added', duration: 2 });
+                analytics.event({
+                    type: EventType.EntityActionEvent,
+                    entityType,
+                    entityUrn: urn,
+                    actionType: EntityActionType.UpdateLinks,
+                });
             } catch (e: unknown) {
                 message.destroy();
                 if (e instanceof Error) {
diff --git a/datahub-web-react/src/app/entity/shared/components/styled/ExpandedOwner.tsx b/datahub-web-react/src/app/entity/shared/components/styled/ExpandedOwner.tsx
index 8087fb5d83da8..82851acaa1691 100644
--- a/datahub-web-react/src/app/entity/shared/components/styled/ExpandedOwner.tsx
+++ b/datahub-web-react/src/app/entity/shared/components/styled/ExpandedOwner.tsx
@@ -7,6 +7,8 @@ import { useRemoveOwnerMutation } from '../../../../../graphql/mutations.generat
 import { EntityType, Owner } from '../../../../../types.generated';
 import { CustomAvatar } from '../../../../shared/avatar';
 import { useEntityRegistry } from '../../../../useEntityRegistry';
+import analytics, { EventType, EntityActionType } from '../../../../analytics';
+import { useEntityData } from '../../EntityContext';
 
 type Props = {
     entityUrn: string;
@@ -24,6 +26,7 @@ const OwnerTag = styled(Tag)`
 
 export const ExpandedOwner = ({ entityUrn, owner, refetch }: Props) => {
     const entityRegistry = useEntityRegistry();
+    const { entityType } = useEntityData();
     const [removeOwnerMutation] = useRemoveOwnerMutation();
 
     let name = '';
@@ -47,6 +50,12 @@ export const ExpandedOwner = ({ entityUrn, owner, refetch }: Props) => {
                 },
             });
             message.success({ content: 'Owner Removed', duration: 2 });
+            analytics.event({
+                type: EventType.EntityActionEvent,
+                actionType: EntityActionType.UpdateOwnership,
+                entityType,
+                entityUrn,
+            });
         } catch (e: unknown) {
             message.destroy();
             if (e instanceof Error) {
diff --git a/datahub-web-react/src/app/entity/shared/containers/profile/EntityProfile.tsx b/datahub-web-react/src/app/entity/shared/containers/profile/EntityProfile.tsx
index f8fbae5e79340..d1ecb74357b34 100644
--- a/datahub-web-react/src/app/entity/shared/containers/profile/EntityProfile.tsx
+++ b/datahub-web-react/src/app/entity/shared/containers/profile/EntityProfile.tsx
@@ -18,6 +18,7 @@ import { useEntityRegistry } from '../../../../useEntityRegistry';
 import LineageExplorer from '../../../../lineage/LineageExplorer';
 import CompactContext from '../../../../shared/CompactContext';
 import DynamicTab from '../../tabs/Entity/weaklyTypedAspects/DynamicTab';
+import analytics, { EventType } from '../../../../analytics';
 
 type Props<T, U> = {
     urn: string;
@@ -124,6 +125,12 @@ export const EntityProfile = <T, U>({
             tabParams?: Record<string, any>;
             method?: 'push' | 'replace';
         }) => {
+            analytics.event({
+                type: EventType.EntitySectionViewEvent,
+                entityType,
+                entityUrn: urn,
+                section: tabName.toLowerCase(),
+            });
             history[method](getEntityPath(entityType, urn, entityRegistry, false, tabName, tabParams));
         },
         [history, entityType, urn, entityRegistry],
diff --git a/datahub-web-react/src/app/entity/shared/containers/profile/header/EntityHeader.tsx b/datahub-web-react/src/app/entity/shared/containers/profile/header/EntityHeader.tsx
index 6fe1f6ee5a370..c85ca6d74db3b 100644
--- a/datahub-web-react/src/app/entity/shared/containers/profile/header/EntityHeader.tsx
+++ b/datahub-web-react/src/app/entity/shared/containers/profile/header/EntityHeader.tsx
@@ -10,6 +10,7 @@ import { IconStyleType } from '../../../../Entity';
 import { ANTD_GRAY } from '../../../constants';
 import { useEntityData } from '../../../EntityContext';
 import { useEntityPath } from '../utils';
+import analytics, { EventType, EntityActionType } from '../../../../../analytics';
 
 const LogoContainer = styled.span`
     margin-right: 10px;
@@ -105,6 +106,16 @@ export const EntityHeader = () => {
     const entityPath = useEntityPath(entityType, urn);
     const externalUrl = entityData?.externalUrl || undefined;
     const hasExternalUrl = !!externalUrl;
+
+    const sendAnalytics = () => {
+        analytics.event({
+            type: EventType.EntityActionEvent,
+            actionType: EntityActionType.ClickExternalUrl,
+            entityType,
+            entityUrn: urn,
+        });
+    };
+
     const entityCount = entityData?.entityCount;
     const typeIcon = entityRegistry.getIcon(entityType, 12, IconStyleType.ACCENT);
     const container = entityData?.container;
@@ -146,7 +157,11 @@ export const EntityHeader = () => {
                     <EntityTitle level={3}>{entityData?.name || ' '}</EntityTitle>
                 </Link>
             </MainHeaderContent>
-            {hasExternalUrl && <ExternalLinkButton href={externalUrl}>View in {platformName}</ExternalLinkButton>}
+            {hasExternalUrl && (
+                <ExternalLinkButton href={externalUrl} onClick={sendAnalytics}>
+                    View in {platformName}
+                </ExternalLinkButton>
+            )}
             <Tooltip title="Copy URN. An URN uniquely identifies an entity on DataHub.">
                 <Button
                     icon={copiedUrn ? <CheckOutlined /> : <CopyOutlined />}
diff --git a/datahub-web-react/src/app/entity/shared/containers/profile/sidebar/Ownership/AddOwnerModal.tsx b/datahub-web-react/src/app/entity/shared/containers/profile/sidebar/Ownership/AddOwnerModal.tsx
index b4cdcb7341cbb..cf72c7c455f15 100644
--- a/datahub-web-react/src/app/entity/shared/containers/profile/sidebar/Ownership/AddOwnerModal.tsx
+++ b/datahub-web-react/src/app/entity/shared/containers/profile/sidebar/Ownership/AddOwnerModal.tsx
@@ -8,6 +8,7 @@ import { CorpUser, EntityType, OwnerEntityType, SearchResult } from '../../../..
 import { useEntityRegistry } from '../../../../../../useEntityRegistry';
 import { useEntityData } from '../../../../EntityContext';
 import { CustomAvatar } from '../../../../../../shared/avatar';
+import analytics, { EventType, EntityActionType } from '../../../../../../analytics';
 
 type Props = {
     visible: boolean;
@@ -40,7 +41,7 @@ type SelectedActor = {
 
 export const AddOwnerModal = ({ visible, onClose, refetch }: Props) => {
     const entityRegistry = useEntityRegistry();
-    const { urn } = useEntityData();
+    const { urn, entityType } = useEntityData();
     const [selectedActor, setSelectedActor] = useState<SelectedActor | undefined>(undefined);
     const [userSearch, { data: userSearchData }] = useGetSearchResultsLazyQuery();
     const [groupSearch, { data: groupSearchData }] = useGetSearchResultsLazyQuery();
@@ -70,6 +71,12 @@ export const AddOwnerModal = ({ visible, onClose, refetch }: Props) => {
                 },
             });
             message.success({ content: 'Owner Added', duration: 2 });
+            analytics.event({
+                type: EventType.EntityActionEvent,
+                actionType: EntityActionType.UpdateOwnership,
+                entityType,
+                entityUrn: urn,
+            });
         } catch (e: unknown) {
             message.destroy();
             if (e instanceof Error) {
diff --git a/datahub-web-react/src/app/shared/tags/AddTagTermModal.tsx b/datahub-web-react/src/app/shared/tags/AddTagTermModal.tsx
index 2c1261be4a33d..f3a80c7d20ade 100644
--- a/datahub-web-react/src/app/shared/tags/AddTagTermModal.tsx
+++ b/datahub-web-react/src/app/shared/tags/AddTagTermModal.tsx
@@ -151,6 +151,7 @@ export default function AddTagTermModal({
 
         let urnToAdd = '';
         let input = {};
+        let actionType = EntityActionType.UpdateSchemaTags;
         if (selectedType === EntityType.Tag) {
             urnToAdd = `urn:li:tag:${selectedName}`;
             input = {
@@ -159,6 +160,11 @@ export default function AddTagTermModal({
                 subResource: entitySubresource,
                 subResourceType: entitySubresource ? SubResourceType.DatasetField : null,
             };
+            if (entitySubresource) {
+                actionType = EntityActionType.UpdateSchemaTags;
+            } else {
+                actionType = EntityActionType.UpdateTags;
+            }
         }
         if (selectedType === EntityType.GlossaryTerm) {
             urnToAdd = `urn:li:glossaryTerm:${selectedName}`;
@@ -168,14 +174,20 @@ export default function AddTagTermModal({
                 subResource: entitySubresource,
                 subResourceType: entitySubresource ? SubResourceType.DatasetField : null,
             };
+            if (entitySubresource) {
+                actionType = EntityActionType.UpdateSchemaTerms;
+            } else {
+                actionType = EntityActionType.UpdateTerms;
+            }
         }
 
         analytics.event({
             type: EventType.EntityActionEvent,
-            actionType: EntityActionType.UpdateTags,
             entityType,
             entityUrn,
+            actionType,
         });
+
         mutation({
             variables: {
                 input,
diff --git a/datahub-web-react/src/app/shared/tags/TagTermGroup.tsx b/datahub-web-react/src/app/shared/tags/TagTermGroup.tsx
index 3ef096971d0ee..2a22e9681948d 100644
--- a/datahub-web-react/src/app/shared/tags/TagTermGroup.tsx
+++ b/datahub-web-react/src/app/shared/tags/TagTermGroup.tsx
@@ -117,7 +117,7 @@ export default function TagTermGroup({
         const termToRemove = editableGlossaryTerms?.terms?.find((term) => term.term.urn === urnToRemove);
         Modal.confirm({
             title: `Do you want to remove ${termToRemove?.term.name} term?`,
-            content: `Are you sure you want to remove the ${termToRemove?.term.name} tag?`,
+            content: `Are you sure you want to remove the ${termToRemove?.term.name} term?`,
             onOk() {
                 if (entityUrn) {
                     removeTermMutation({
diff --git a/smoke-test/tests/cypress/cypress/integration/analytics/analytics.js b/smoke-test/tests/cypress/cypress/integration/analytics/analytics.js
new file mode 100644
index 0000000000000..a53c310252f84
--- /dev/null
+++ b/smoke-test/tests/cypress/cypress/integration/analytics/analytics.js
@@ -0,0 +1,14 @@
+describe('analytics', () => {
+  it('can go to a dataset and see analytics in Section Views', () => {
+    cy.login();
+
+    cy.visit("/analytics");
+    cy.contains("documentation").should('not.exist');
+
+    cy.visit("/chart/urn:li:chart:(looker,baz1)");
+    cy.get("#rc-tabs-0-panel-Dashboards").click({ force: true });
+
+    cy.visit("/analytics");
+    cy.contains("documentation");
+  });
+})