Adobe Target is one of a few incredible tools to enable CXO (Customer Experience Optimsation), providing cutting edge capabilities such as AI-driven optimisation, Zero-latency server-side decisioning, seamless integration with AEM to name a few. To help learning the tool, Adobe Experience League provides a wealth of knowledge about the technicalities of how to use Adobe Target, many experts like Brian Hawkins, Alex Bishop, Jayakrishna also share their deep knowledge through their articles and blogs. Adobe also organises many webinars where product-managers explain features with business benefit examples.
As an attempt to make these webinars, articles and blogs easily accessible to all Adobe Target enthusiasts, I have started collating links to such material on this GitHub page. I hope this will prove helpful to colleagues new to Adobe Target as well as seasoned experts. While this collection is in its infancy, would appreciate feedback and contribute to grow it further.
You may access the Google Sheets version here
| Title-URL | Date | Category | Related to | Organiser/Author |
|---|---|---|---|---|
| Adobe Target content library | Adobe Experience League | Adobe Experience League | Adobe | |
| Personalization Maturity serries - Art of possible Part 1 | 16-Jan-2024 | Webinar | Personalisation Strategies | Brent Kostak and Drew Burns (Adobe) |
| Building the Foundation for Personalization at Scale | 11-May-2023 | Webinar | Personalisation Strategies | Katie Cozby and Justin Howley (Adobe) |
| Mobile Experience Optimization & Personalization for Authenticated Environments | 26-Apr-2023 | Webinar | Personalisation Strategies | Brent Kostak (Adobe) |
| Maximizing Conversions with Recommendations | 21-Mar-2023 | Adobe Summit Apr 2023 Session | Personalised Recommendations | Cristinel Anastasoaie (Adobe) and Timothy Furlow (Lenovo) |
| Zero to Hero: Scale a Personalization Program that Delivers | 21-Mar-2023 | Adobe Summit Apr 2023 Session | Personalisation Strategies | Heather Adkins Citi National Bank) and Kaitlin White (Adobe) |
| Personalization for Dynamic Customer Service | 21-Mar-2023 | Adobe Summit Apr 2023 Session | Personalisation Strategies | Harold Janson (Helium) and Drew Burns (Adobe) |
| Driving Record ROI in Mobile & Authenticated Personalization | 21-Mar-2023 | Adobe Summit Apr 2023 Session | Mobile App Experience Optimisation | Brent Kostak (Adobe) and Brian Hawkins (MiaProva) |
| Fine-Tuning AI-Powered Personalization: New Features in Adobe Target | 11-Oct-2022 | Webinar | Using AI for Personalisation | Adobe |
| Personalization at Scale with new Filtering and Intelligence Enhancements | 28-Sep-2022 | Webinar | Using AI for Personalisation | Adobe |
| Providing a More Personalized Customer Experience in Real-Time | 20-Sep-2022 | Webinar | Personalisation Strategies | Adobe |
| AI-Driven Personalization and Recommendations | 15-Sep-2022 | Webinar | Using AI for Personalisation | Adobe |
| Mobile Experience Optimization, Pt 1 of the Adobe Target Skill Builder Expedition Series | 6-Sep-2022 | Webinar | Mobile App Experience Optimisation | Adobe |
| Chef's Collection - Recipes for Personalization Success | 30-Aug-2022 | Blog | Personalisation Strategies | Adobe |
| Integrated Journeys in Travel, Hospitality & Dining ~ Real Time Loyalty Activation | 25-Aug-2022 | Webinar | Industry specifc best practices | Adobe |
| Personalization Industry Insiders Series: Retail (P2 of 4) | 11-Aug-2022 | Webinar | Industry specifc best practices | Adobe |
| Adobe Target Profile Scripts Explained | 26-Jul-2022 | Blog | Profile Scripts | Matthew Ravlich |
| Zero to Hero: Starting and Scaling a Personalization Program | 28-June-2022 | Webinar | Personalisation Strategies | Heather Adkins (City National Bank SVP) and Kaitlin White (Adobe) |
| Uncover High-Impact Optimization Opportunities | 16-June-2022 | Webinar | Personalisation Strategies | Drew Burns (Adobe) |
| Personalization with Precision: Adobe Analytics & Target | 2-June-2022 | Webinar | Adobe Target & Adobe Analytics together | Jordan Ison (Adobe) |
| Personalization Industry Insiders Series: Financial Services & Insurance | 24-May-2022 | Webinar | Industry specifc best practices | Adobe (Christopher Young and James Capasso) |
| Personalization and the Changing Landscape in Retail | 19-May-2022 | Webinar | Industry specifc best practices | Adobe and Dick's (Shawn Wilkinson, Dick’s Sporting Goods eCommerce Program Manager and Brent Kostak) |
| Real-Time Personalization with Adobe Target | 28-Apr-2022 | Webinar | Personalisation Strategies | Brent Kostak (Adobe) |
| Creating a Personalisation Roadmap & Testing Plan | 2-June-2021 | Webinar | Personalisation Strategies | Adobe |
| Adobe Target Delivery API Tutorial Using Postman | Blog | Server-side Optimisation | Adobe | |
| Adobe Target Skill Builder - Unlock the power of Social Proofing in realtime with Adobe Target and Adobe Analytics | 25-Mar-2021 | Webinar | Data Integration with Adobe Target | Adobe |
| Integrate Third-Party Data Into Adobe Target Using Data Providers | 14-Mar-2021 | Blog | Data Integration with Adobe Target | Abhinav Puri |
| Adobe Target: Response Token and Debugging approach | 26-Feb-2021 | Blog | Response Tokens | Jayakrishnaa Pharthasarathy |
| Adobe Target — On Device Decisioning | 1-Dec-2020 | Blog | Server-side Optimisation | Alex Bishop |
| Taking the Lead in Delivering Next-Gen Personalization | 11-Nov-2020 | Blog | Server-side Optimisation | Adobe |
| Adobe Target Skill Builder - On-device decisioning in Adobe Target | 1-Nov-2020 | Webinar | Server-side Optimisation | Adobe |
| Adobe Target Skill Builder - Personalization Strategies Using AI and Adobe Target | 13-Aug-2020 | Webinar | Using Sensei for Personalisation | Adobe |
| Digital Bites Webinar - The Inspiration Series: Fuelling Target with Content | 28-Jul-2020 | Webinar | Adobe Target and AEM | Adobe |
| Adobe Target Skill Builder - How HSBC leverages Adobe Target and A.I. tp personalize at scale | 6-Aug-2020 | Webinar | Using Sensei for Personalisation | Adobe |
| Adobe Target Skill Builder - Tips & Tricks to Take Full Advantage of Adobe Target | 28-Jul-2020 | Webinar | Adobe Target Tips & Tricks | Adobe |
| Digital Bites Webinar - Better together: Adobe Target and Experience Cloud Integrations | 28-Jul-2020 | Webinar | Adobe Target Tips & Tricks | Adobe |
| Digital Bites Webinar - How Sensei can help: AI and ML in Adobe Target | 14-Jul-2020 | Webinar | Using Sensei for Personalisation | Adobe |
| Adobe Target Skill Builder - How Adobe uses Sensei for Adobe Sensei AI to Personalize experiences | 4-Jun-2020 | Webinar | Using Sensei for Personalisation | Adobe |
| Adobe Target Personalisation Industry Insides Webinar Series - Financial Services and Insurance | 28-May-2020 | Webinar | Industry specifc best practices | Adobe |
| Adobe Target Personalisation Industry Insides Webinar Series - Retail | 21-May-2020 | Webinar | Industry specifc best practices | Adobe |
| Adobe Target Personalisation Industry Insides Webinar Series - Media, Publishing and Telecommunications | 14-May-2020 | Webinar | Industry specifc best practices | Adobe |
| Adobe Target Personalisation Industry Insides Webinar Series - Healthcare and Pharmacy | 7-May-2020 | Webinar | Industry specifc best practices | Adobe |
| How to use the Adobe Target form composer in a Mobile App | 10-Mar-2020 | Blog | Mobile App Experience Optimisation | Alex Bishop |
| Analytics Demystified Adobe Target Profiles | 18-Apr-2019 | Blog | Analytics Demystified Link explaining Profile scripts | Brian Hawkins |