This is The Open Brand, a framework for clearly and properly defining a brand (for now, the visual brand). The Open Brand aims to help open source projects, companies, and people develop brand definitions that can be used properly, developed quickly, and referenced consistently. Because of its structure, the Open Brand can be used by stakeholder…
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README.md

README.md

This is The Open Brand, a framework for clearly and properly defining a brand. The Open Brand aims to help open source projects, companies, and people develop brand definitions that can be used properly, developed quickly, and referenced consistently.

Because of its structure, the Open Brand can be used by stakeholders possessing any level of design experience.

In addition to the following README, see inside the png/, psd/, spec/, and svg/ folders for individual READMEs which define the structure of an Open Brand.

For an example of an Open Brand in use, see The Markdown Mark.


[ Main header. Include a banner image showing the spec and two common sizes of the brand here. ]

[ Write the name of the brand here. ]

Use this mark to identify [brand name]. It should be used to identify [ write list of places to use this mark for identification. See "Examples" for more information. ]. If you are absolutely unable to use an image to display the [brand name], use this Unicode approximation: [ Show a Unicode approximation, if applicable. ]. See "Usage".

[ Include a list of attributions and sources here, including the creators of the mark. ]

Specification

[ Include an image file of the brand specification, as described in spec/README, here. ]

Let the [ chosen visual anchor, see spec/README ] be X. The internal whitespace between [ list other items which are spaced by X ] should be precisely X. [ Write more definitions for the spec here, if necessary. Be specific. ]

Usage

You should use this mark to identify [ Write list of places to use this mark for identification. See "Examples" for more information. Use the same language as in the introduction above. ]. Although you may modify this mark any way you like, without restriction, please respect the following guidelines:

[ Numbered list of restrictions and guidelines. See "Examples" for more information. ]

Unicode Approximation

If you cannot use an image for the [brand name], use this Unicode approximation:

[ Unicode approximation ]

Do not use this Unicode approximation unless you are absolutely unable to use an image to display the [brand name].

Examples

[ Include a numbered list of at least 5 example use cases for the brand here. ]

[ For an example of how to structure an Open Brand, see http://github.com/dcurtis/markdown-mark ]

License

See the included file LICENSE.