diff --git a/.travis.yml b/.travis.yml
index 879cd92..749c16d 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -2,18 +2,20 @@ language: python
 python:
   - "2.7"
 install: 
-    - "pip install ."
+    - "pip -v install ."
 script: 
   - echo "no tests yet"
-before_deploy:
+before_install:
   - "sudo apt-get install pandoc"
   - "echo `pwd`"
-  - "pandoc --from=markdown --to=rst --output=README.rst README.md"
+  - "pandoc --from=markdown --to=rst --output=$TRAVIS_BUILD_DIR/README.rst README.md"
+  - "ls -alhrt README*"
 deploy:
     # test pypi
   - provider: pypi
     distributions: "sdist bdist_wheel"
     server: https://testpypi.python.org/pypi
+    skip_cleanup: true
     user: "deepcompute"
     password:
       secure: "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"
@@ -23,6 +25,7 @@ deploy:
     # pypi
   - provider: pypi
     distributions: "sdist bdist_wheel"
+    skip_cleanup: true
     user: "deepcompute"
     password:
       secure: "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"
diff --git a/basescript/basescript.py b/basescript/basescript.py
index 8a3a0bd..9d4b04f 100644
--- a/basescript/basescript.py
+++ b/basescript/basescript.py
@@ -53,11 +53,20 @@ def define_log_processors(self):
         """
         # these processors should accept logger, method_name and event_dict
         # and return a new dictionary which will be passed as event_dict to the next one.
-        return [
+
+        # NOTE if we are using a tty, then we must add our own timestamp.
+        processors = []
+
+        if sys.stderr.isatty():
+            processors.append(structlog.processors.TimeStamper(fmt="%Y-%m-%d %H:%M%S"))
+
+        processors.extend([
             structlog.stdlib.PositionalArgumentsFormatter(),
             structlog.processors.StackInfoRenderer(),
             structlog.processors.format_exc_info,
-        ]
+        ])
+
+        return processors
 
     def define_log_renderer(self):
         """
@@ -66,6 +75,16 @@ def define_log_renderer(self):
         # it must accept a logger, method_name and event_dict (just like processors)
         # but must return the rendered string, not a dictionary.
         # TODO tty logic
+        if self.args.log_format == "json":
+            return structlog.processors.JSONRenderer()
+
+        if self.args.log_format == "pretty":
+            return structlog.dev.ConsoleRenderer()
+
+        # log format is None, we need to guess from the tty
+        if sys.stderr.isatty():
+            return structlog.dev.ConsoleRenderer()
+
         return structlog.processors.JSONRenderer()
 
     def define_log_pre_format_hooks(self):
@@ -117,7 +136,7 @@ def processor(logger, method_name, event_dict):
         structlog.configure(
             processors=processors,
             context_class=dict,
-            logger_factory=LevelLoggerFactory(level=level),
+            logger_factory=LevelLoggerFactory(stream=sys.stderr, level=level),
             wrapper_class=BoundLevelLogger,
             cache_logger_on_first_use=True,
         )
@@ -161,6 +180,13 @@ def define_baseargs(self, parser):
             help='Name to identify this instance')
         parser.add_argument('--log-level', default=self.LOG_LEVEL,
             help='Logging level as picked from the logging module')
+        parser.add_argument('--log-format', default=None,
+            # TODO add more formats
+            choices=("json", "pretty",),
+            help=("Force the format of the logs. By default, if the "
+                  "command is from a terminal, print colorful logs. "
+                  "Otherwise print json."),
+        )
 
     def define_args(self, parser):
         '''
diff --git a/setup.py b/setup.py
index 0a7ca4a..31bbea5 100644
--- a/setup.py
+++ b/setup.py
@@ -1,15 +1,29 @@
 from setuptools import setup, find_packages
 import os
 
-long_description = ""
-rst_readme = os.path.join(
-    os.path.dirname(__file__), "README.rst"
-)
-if os.path.exists(rst_readme):
-    with open(rst_readme) as fp:
-        long_description = rst_readme.read()
+HERE = os.path.abspath(os.path.dirname(__file__))
+def get_long_description():
+    dirs = [ HERE ]
+    if os.getenv("TRAVIS"):
+        dirs.append(os.getenv("TRAVIS_BUILD_DIR"))
+
+    long_description = ""
+
+    for d in dirs:
+        rst_readme = os.path.join(d, "README.rst")
+        if not os.path.exists(rst_readme):
+            print "failed to find %s" % rst_readme
+            continue
+
+        print "found rst readme %s" % rst_readme
+        with open(rst_readme) as fp:
+            long_description = fp.read()
+
+    return long_description
+
+long_description = get_long_description()
 
-version = '0.1.6'
+version = '0.1.7'
 setup(
     name="basescript",
     version=version,
@@ -23,6 +37,7 @@
     license='MIT License',
     install_requires=[
         "structlog",
+        "colorama",
     ],
     package_dir={'basescript': 'basescript'},
     packages=find_packages('.'),