diff --git a/assets/sponsors/u/upcloud.png b/assets/sponsors/u/upcloud.png
new file mode 100644
index 00000000000..c2d414ad0a5
Binary files /dev/null and b/assets/sponsors/u/upcloud.png differ
diff --git a/data/events/2025/amsterdam/main.yml b/data/events/2025/amsterdam/main.yml
index b43df085318..657f66c27b6 100644
--- a/data/events/2025/amsterdam/main.yml
+++ b/data/events/2025/amsterdam/main.yml
@@ -125,6 +125,8 @@ sponsors:
     level: gold
   - id: exoscale
     level: gold
+  - id: upcloud
+    level: gold
   # Lanyard
   - id: schubergphilis
     level: lanyard
diff --git a/data/sponsors/upcloud.yml b/data/sponsors/upcloud.yml
new file mode 100644
index 00000000000..0735f7a6563
--- /dev/null
+++ b/data/sponsors/upcloud.yml
@@ -0,0 +1,3 @@
+name: "UpCloud"
+url: "https://upcloud.com/"
+twitter: upcloud