diff --git a/assets/sponsors/e/echo.png b/assets/sponsors/e/echo.png
new file mode 100644
index 00000000000..1c9b3bb1658
Binary files /dev/null and b/assets/sponsors/e/echo.png differ
diff --git a/assets/sponsors/k/k8sforhumans.png b/assets/sponsors/k/k8sforhumans.png
new file mode 100644
index 00000000000..e4445eade4e
Binary files /dev/null and b/assets/sponsors/k/k8sforhumans.png differ
diff --git a/assets/sponsors/m/matrixdevops.png b/assets/sponsors/m/matrixdevops.png
new file mode 100644
index 00000000000..06870835523
Binary files /dev/null and b/assets/sponsors/m/matrixdevops.png differ
diff --git a/data/events/2025/tel-aviv/main.yml b/data/events/2025/tel-aviv/main.yml
index ddc59019654..eb0f7de5999 100644
--- a/data/events/2025/tel-aviv/main.yml
+++ b/data/events/2025/tel-aviv/main.yml
@@ -194,6 +194,10 @@ sponsors:
     level: gold
   - id: cloudflare
     level: gold
+  - id: matrixdevops
+    level: gold
+  - id: echo
+    level: gold
   - id: baseshift
     level: community
   - id: minimus
@@ -202,6 +206,8 @@ sponsors:
     level: community
   - id: devopsleadersil
     level: community
+  - id: k8sforhumans
+    level: community
  #  url: http://mysponsor.com/?campaign=me # Use this if you need to over-ride a sponsor URL.
   - id: cloudnativeil
     level: community
diff --git a/data/sponsors/echo.yml b/data/sponsors/echo.yml
new file mode 100644
index 00000000000..48b5d2e059b
--- /dev/null
+++ b/data/sponsors/echo.yml
@@ -0,0 +1,2 @@
+name: "Echo"
+url: "https://echohq.com"
diff --git a/data/sponsors/k8sforhumans.yml b/data/sponsors/k8sforhumans.yml
new file mode 100644
index 00000000000..8d73a1b08b0
--- /dev/null
+++ b/data/sponsors/k8sforhumans.yml
@@ -0,0 +1,3 @@
+name: "k8sforhumans"
+url: "https://komodor.com/blog/the-kubernetes-for-humans-podcast/"
+twitter: "https://x.com/hashtag/KubernetesForHumans"
diff --git a/data/sponsors/matrixdevops.yml b/data/sponsors/matrixdevops.yml
new file mode 100644
index 00000000000..0afda89a23e
--- /dev/null
+++ b/data/sponsors/matrixdevops.yml
@@ -0,0 +1,2 @@
+name: "Matrix DevOps"
+url: "https://www.matrixdevops.co.il/"