diff --git a/.github/workflows/ci.yml b/.github/workflows/ci.yml
index ebc549ac..b5a8193c 100644
--- a/.github/workflows/ci.yml
+++ b/.github/workflows/ci.yml
@@ -129,7 +129,24 @@ jobs:
           flavor: |
             latest=${{ matrix.flavor-latest }}
 
-  label-custom:
+  flavor:
+    runs-on: ubuntu-latest
+    steps:
+      -
+        name: Checkout
+        uses: actions/checkout@v2
+      -
+        name: Docker meta
+        uses: ./
+        with:
+          images: |
+            ${{ env.DOCKER_IMAGE }}
+            ghcr.io/name/app
+          flavor: |
+            prefix=foo-
+            suffix=-bar
+
+  labels:
     runs-on: ubuntu-latest
     steps:
       -
diff --git a/README.md b/README.md
index 4ee6d5da..272a7d4e 100644
--- a/README.md
+++ b/README.md
@@ -381,10 +381,13 @@ tags: |
 tags: |
   # minimal
   type=semver,pattern={{version}}
+  # use custom value instead of git tag
+  type=semver,pattern={{version}},value=v1.0.0
 ```
 
 Will be used on a [push tag event](https://docs.github.com/en/actions/reference/events-that-trigger-workflows#push)
-and requires a valid Git tag [semver](https://semver.org/).
+and requires a valid Git tag [semver](https://semver.org/) but you can also use a custom value through `value`
+attribute.
 
 `pattern` attribute supports [Handlebars template](https://handlebarsjs.com/guide/) with the following expressions:
 * `raw` ; the actual semver
@@ -412,7 +415,7 @@ Extended attributes and default values:
 
 ```yaml
 tags: |
-  type=semver,enable=true,priority=900,prefix=,suffix=,pattern=
+  type=semver,enable=true,priority=900,prefix=,suffix=,pattern=,value=
 ```
 
 ### `type=match`
@@ -425,10 +428,13 @@ tags: |
   type=match,"pattern=\d{1,3}.\d{1,3}.\d{1,3}"
   # define match group
   type=match,pattern=v(.*),group=1
+  # use custom value instead of git tag
+  type=match,pattern=v(.*),group=1,value=v1.0.0
 ```
 
 Can create a regular expression for matching Git tag with a pattern and capturing group. Will be used on a
-[push tag event](https://docs.github.com/en/actions/reference/events-that-trigger-workflows#push).
+[push tag event](https://docs.github.com/en/actions/reference/events-that-trigger-workflows#push) but you can also use
+a custom value through `value` attribute.
 
 | Git tag                 | Pattern                       | Group   | Output                 |
 |-------------------------|-------------------------------|---------|------------------------|
@@ -441,7 +447,7 @@ Extended attributes and default values:
 
 ```yaml
 tags: |
-  type=group,enable=true,priority=800,prefix=,suffix=,pattern=,group=0
+  type=group,enable=true,priority=800,prefix=,suffix=,pattern=,group=0,value=
 ```
 
 ### `type=edge`
diff --git a/__tests__/meta.test.ts b/__tests__/meta.test.ts
index b77fec1b..071581e7 100644
--- a/__tests__/meta.test.ts
+++ b/__tests__/meta.test.ts
@@ -496,6 +496,68 @@ describe('push', () => {
         "org.opencontainers.image.licenses=MIT"
       ]
     ],
+    [
+      'push14',
+      'event_push_defbranch.env',
+      {
+        images: ['user/app'],
+        tags: [
+          `type=semver,pattern={{version}},value=v1.2.3`,
+          `type=edge`
+        ],
+      } as Inputs,
+      {
+        main: '1.2.3',
+        partial: ['edge'],
+        latest: true
+      } as Version,
+      [
+        'user/app:1.2.3',
+        'user/app:edge',
+        'user/app:latest'
+      ],
+      [
+        "org.opencontainers.image.title=Hello-World",
+        "org.opencontainers.image.description=This your first repo!",
+        "org.opencontainers.image.url=https://github.com/octocat/Hello-World",
+        "org.opencontainers.image.source=https://github.com/octocat/Hello-World",
+        "org.opencontainers.image.version=1.2.3",
+        "org.opencontainers.image.created=2020-01-10T00:30:00.000Z",
+        "org.opencontainers.image.revision=90dd6032fac8bda1b6c4436a2e65de27961ed071",
+        "org.opencontainers.image.licenses=MIT"
+      ]
+    ],
+    [
+      'push15',
+      'event_push_defbranch.env',
+      {
+        images: ['user/app'],
+        tags: [
+          `type=match,pattern=v(.*),group=1,value=v1.2.3`,
+          `type=edge`
+        ],
+      } as Inputs,
+      {
+        main: '1.2.3',
+        partial: ['edge'],
+        latest: true
+      } as Version,
+      [
+        'user/app:1.2.3',
+        'user/app:edge',
+        'user/app:latest'
+      ],
+      [
+        "org.opencontainers.image.title=Hello-World",
+        "org.opencontainers.image.description=This your first repo!",
+        "org.opencontainers.image.url=https://github.com/octocat/Hello-World",
+        "org.opencontainers.image.source=https://github.com/octocat/Hello-World",
+        "org.opencontainers.image.version=1.2.3",
+        "org.opencontainers.image.created=2020-01-10T00:30:00.000Z",
+        "org.opencontainers.image.revision=90dd6032fac8bda1b6c4436a2e65de27961ed071",
+        "org.opencontainers.image.licenses=MIT"
+      ]
+    ]
   ])('given %p with %p event', tagsLabelsTest);
 });
 
diff --git a/__tests__/tag.test.ts b/__tests__/tag.test.ts
index bb2d8275..826eb0f0 100644
--- a/__tests__/tag.test.ts
+++ b/__tests__/tag.test.ts
@@ -33,7 +33,8 @@ describe('transform', () => {
             "enable": "true",
             "prefix": "",
             "suffix": "",
-            "pattern": "{{version}}"
+            "pattern": "{{version}}",
+            "value": ""
           }
         },
         {
@@ -44,7 +45,8 @@ describe('transform', () => {
             "prefix": "",
             "suffix": "",
             "pattern": "\\d{1,3}.\\d{1,3}.\\d{1,3}",
-            "group": "0"
+            "group": "0",
+            "value": ""
           }
         },
         {
@@ -149,7 +151,8 @@ describe('parse', () => {
           "enable": "true",
           "prefix": "",
           "suffix": "",
-          "pattern": "{{version}}"
+          "pattern": "{{version}}",
+          "value": ""
         }
       } as Tag,
       false
@@ -163,7 +166,23 @@ describe('parse', () => {
           "enable": "true",
           "prefix": "",
           "suffix": "",
-          "pattern": "{{version}}"
+          "pattern": "{{version}}",
+          "value": ""
+        }
+      } as Tag,
+      false
+    ],
+    [
+      `type=semver,priority=1,enable=true,pattern={{version}},value=v1.0.0`,
+      {
+        type: Type.Semver,
+        attrs: {
+          "priority": "1",
+          "enable": "true",
+          "prefix": "",
+          "suffix": "",
+          "pattern": "{{version}}",
+          "value": "v1.0.0"
         }
       } as Tag,
       false
@@ -178,7 +197,8 @@ describe('parse', () => {
           "prefix": "",
           "suffix": "",
           "pattern": "v(.*)",
-          "group": "1"
+          "group": "1",
+          "value": ""
         }
       } as Tag,
       false
@@ -193,7 +213,8 @@ describe('parse', () => {
           "prefix": "",
           "suffix": "",
           "pattern": "^v(\\d{1,3}.\\d{1,3}.\\d{1,3})$",
-          "group": "1"
+          "group": "1",
+          "value": ""
         }
       } as Tag,
       false
@@ -208,7 +229,24 @@ describe('parse', () => {
           "prefix": "",
           "suffix": "",
           "pattern": "v(.*)",
-          "group": "1"
+          "group": "1",
+          "value": ""
+        }
+      } as Tag,
+      false
+    ],
+    [
+      `type=match,enable=true,pattern=v(.*),group=1,value=v1.2.3`,
+      {
+        type: Type.Match,
+        attrs: {
+          "priority": DefaultPriorities[Type.Match],
+          "enable": "true",
+          "prefix": "",
+          "suffix": "",
+          "pattern": "v(.*)",
+          "group": "1",
+          "value": "v1.2.3"
         }
       } as Tag,
       false
diff --git a/dist/index.js b/dist/index.js
index 140f1aea..5db4164a 100644
--- a/dist/index.js
+++ b/dist/index.js
@@ -418,10 +418,16 @@ class Meta {
         return version;
     }
     procSemver(version, tag) {
-        if (!/^refs\/tags\//.test(this.context.ref)) {
+        if (!/^refs\/tags\//.test(this.context.ref) && tag.attrs['value'].length == 0) {
             return version;
         }
-        let vraw = this.context.ref.replace(/^refs\/tags\//g, '').replace(/\//g, '-');
+        let vraw;
+        if (tag.attrs['value'].length > 0) {
+            vraw = tag.attrs['value'];
+        }
+        else {
+            vraw = this.context.ref.replace(/^refs\/tags\//g, '').replace(/\//g, '-');
+        }
         if (!semver.valid(vraw)) {
             core.warning(`${vraw} is not a valid semver. More info: https://semver.org/`);
             return version;
@@ -455,10 +461,16 @@ class Meta {
         return version;
     }
     procMatch(version, tag) {
-        if (!/^refs\/tags\//.test(this.context.ref)) {
+        if (!/^refs\/tags\//.test(this.context.ref) && tag.attrs['value'].length == 0) {
             return version;
         }
-        let vraw = this.context.ref.replace(/^refs\/tags\//g, '').replace(/\//g, '-');
+        let vraw;
+        if (tag.attrs['value'].length > 0) {
+            vraw = tag.attrs['value'];
+        }
+        else {
+            vraw = this.context.ref.replace(/^refs\/tags\//g, '').replace(/\//g, '-');
+        }
         let latest = false;
         let tmatch;
         const isRegEx = tag.attrs['pattern'].match(/^\/(.+)\/(.*)$/);
@@ -766,6 +778,9 @@ function Parse(s) {
             if (!tag.attrs.hasOwnProperty('pattern')) {
                 throw new Error(`Missing pattern attribute for ${s}`);
             }
+            if (!tag.attrs.hasOwnProperty('value')) {
+                tag.attrs['value'] = '';
+            }
             break;
         }
         case Type.Match: {
@@ -778,6 +793,9 @@ function Parse(s) {
             if (isNaN(+tag.attrs['group'])) {
                 throw new Error(`Invalid match group for ${s}`);
             }
+            if (!tag.attrs.hasOwnProperty('value')) {
+                tag.attrs['value'] = '';
+            }
             break;
         }
         case Type.Edge: {
diff --git a/src/meta.ts b/src/meta.ts
index 018fbe80..25de61aa 100644
--- a/src/meta.ts
+++ b/src/meta.ts
@@ -115,10 +115,16 @@ export class Meta {
   }
 
   private procSemver(version: Version, tag: tcl.Tag): Version {
-    if (!/^refs\/tags\//.test(this.context.ref)) {
+    if (!/^refs\/tags\//.test(this.context.ref) && tag.attrs['value'].length == 0) {
       return version;
     }
-    let vraw = this.context.ref.replace(/^refs\/tags\//g, '').replace(/\//g, '-');
+
+    let vraw: string;
+    if (tag.attrs['value'].length > 0) {
+      vraw = tag.attrs['value'];
+    } else {
+      vraw = this.context.ref.replace(/^refs\/tags\//g, '').replace(/\//g, '-');
+    }
     if (!semver.valid(vraw)) {
       core.warning(`${vraw} is not a valid semver. More info: https://semver.org/`);
       return version;
@@ -152,10 +158,16 @@ export class Meta {
   }
 
   private procMatch(version: Version, tag: tcl.Tag): Version {
-    if (!/^refs\/tags\//.test(this.context.ref)) {
+    if (!/^refs\/tags\//.test(this.context.ref) && tag.attrs['value'].length == 0) {
       return version;
     }
-    let vraw = this.context.ref.replace(/^refs\/tags\//g, '').replace(/\//g, '-');
+
+    let vraw: string;
+    if (tag.attrs['value'].length > 0) {
+      vraw = tag.attrs['value'];
+    } else {
+      vraw = this.context.ref.replace(/^refs\/tags\//g, '').replace(/\//g, '-');
+    }
 
     let latest: boolean = false;
     let tmatch;
diff --git a/src/tag.ts b/src/tag.ts
index 88ebe4e1..0a935d11 100644
--- a/src/tag.ts
+++ b/src/tag.ts
@@ -104,6 +104,9 @@ export function Parse(s: string): Tag {
       if (!tag.attrs.hasOwnProperty('pattern')) {
         throw new Error(`Missing pattern attribute for ${s}`);
       }
+      if (!tag.attrs.hasOwnProperty('value')) {
+        tag.attrs['value'] = '';
+      }
       break;
     }
     case Type.Match: {
@@ -116,6 +119,9 @@ export function Parse(s: string): Tag {
       if (isNaN(+tag.attrs['group'])) {
         throw new Error(`Invalid match group for ${s}`);
       }
+      if (!tag.attrs.hasOwnProperty('value')) {
+        tag.attrs['value'] = '';
+      }
       break;
     }
     case Type.Edge: {