diff --git a/core-web/libs/sdk/analytics/src/lib/core/shared/queue/dot-analytics.queue.utils.spec.ts b/core-web/libs/sdk/analytics/src/lib/core/shared/queue/dot-analytics.queue.utils.spec.ts
index 218a10c33da7..e6f00e0ec849 100644
--- a/core-web/libs/sdk/analytics/src/lib/core/shared/queue/dot-analytics.queue.utils.spec.ts
+++ b/core-web/libs/sdk/analytics/src/lib/core/shared/queue/dot-analytics.queue.utils.spec.ts
@@ -800,14 +800,17 @@ describe('createAnalyticsQueue', () => {
 
             queue.enqueue(mockEvent, mockContext);
 
+            // Clear previous calls from initialize/enqueue
+            sessionStorageRemoveItem.mockClear();
+
             // Simulate normal flush (keepalive=false)
             sendBatchCallback([mockEvent], []);
 
-            // Should clear storage after successful send
-            expect(sessionStorageRemoveItem).toHaveBeenCalled();
+            // Should clear storage after dispatching send
+            expect(sessionStorageRemoveItem).toHaveBeenCalledTimes(1);
         });
 
-        it('should NOT clear storage on keepalive flush', () => {
+        it('should clear storage on keepalive flush to prevent duplicate sends', () => {
             const queue = createAnalyticsQueue(mockConfig);
             queue.initialize();
 
@@ -829,8 +832,10 @@ describe('createAnalyticsQueue', () => {
             // Simulate flush with keepalive
             sendBatchCallback([mockEvent], []);
 
-            // Should NOT clear storage (keepalive flush leaves backup)
-            expect(sessionStorageRemoveItem).not.toHaveBeenCalled();
+            // Storage should be cleared even for keepalive flushes.
+            // sessionStorage writes are synchronous and complete before unload,
+            // so leaving stale events causes the next page to re-send them.
+            expect(sessionStorageRemoveItem).toHaveBeenCalledTimes(1);
         });
 
         it('should handle corrupted storage gracefully', () => {
diff --git a/core-web/libs/sdk/analytics/src/lib/core/shared/queue/dot-analytics.queue.utils.ts b/core-web/libs/sdk/analytics/src/lib/core/shared/queue/dot-analytics.queue.utils.ts
index 4e1e9bc6a350..394dc49f2904 100644
--- a/core-web/libs/sdk/analytics/src/lib/core/shared/queue/dot-analytics.queue.utils.ts
+++ b/core-web/libs/sdk/analytics/src/lib/core/shared/queue/dot-analytics.queue.utils.ts
@@ -237,15 +237,17 @@ export const createAnalyticsQueue = (config: DotCMSAnalyticsConfig) => {
             (e) => !events.some((sent) => sent === e)
         );
 
-        // Clear storage after normal flush (not keepalive)
-        // For keepalive flushes (page unload), keep events in storage as backup
-        if (!keepalive) {
-            if (eventsForPersistence.length === 0) {
-                clearStorage();
-            } else {
-                // Update storage with remaining events
-                persistToStorage();
-            }
+        // Always update storage after dispatching the send — even for keepalive flushes.
+        // Note: sendAnalyticsEvent is fire-and-forget (the returned promise is not awaited),
+        // so this runs regardless of whether the HTTP request succeeds.
+        // sessionStorage writes are synchronous and complete before page unload,
+        // so the persistence state stays consistent. Previously, keepalive flushes
+        // skipped the storage update, which caused the next page load to re-send
+        // the same events from persistence, producing duplicates.
+        if (eventsForPersistence.length === 0) {
+            clearStorage();
+        } else {
+            persistToStorage();
         }
     };