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.NET Brand Guidelines

The purpose of these guidelines is to provide a framework for communicating with the .NET developer community and establishing a consistent brand identity. This repo serves as a guide and reference to designers, writers, and developers to create consistent, on-brand content for .NET.

Read the .NET Brand Guidelines.

Logo

The .NET logo is one of the most simple and direct visual representations of the .NET brand. The .NET logo purple color is #512bd4. Please read the brand guidelines for proper uses of the logo.

See the logo folder.

Illustrations

These illustrations are more than sketches, they’re stories full of character, delightful surprises—and layers of meaning, many containing the dotnet-bot. The dotnet-bot represents the community that comes with the .NET brand and platform. Dotnet-bot also helps with checking pull-requests on .NET repos. Please read the brand guidelines for proper uses.

See the dotnet-bot-illustrations folder.

Presentation Template

You can use the presentation template as a starting point for your presentations to the .NET developer community. It contains type, theme colors, and illustrations that follow the brand guidelines.

See the presentation-template folder.

Type

The Open Sans typeface helps express the humanity in our voice and personality across all our communications. Open Sans is an open source typeface designed by Steve Matteson, Type Director of Ascender Corp.

You can download it from Google Fonts: fonts.google.com/specimen/Open+Sans

License

Illustrations in the brand repo are licensed under the very permissive CC0 1.0 Universal license. You may use the artwork to create your own .NET swag items to give away at community events, use the presentation template for your presentations, and use the illustrations and logo to represent .NET in related content, per the .NET Brand Guidelines.

The .NET brand guidelines and .NET logo are copyright of the .NET authors.

The photos in the brand guidelines are all from unsplash and are released under the unsplash license.

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This repo serves as a guide and reference to designers, writers, and developers to create consistent, on-brand content for .NET.

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