diff --git a/app/src/androidTest/java/com/duckduckgo/app/global/api/PixelAtbRemovalInterceptorTest.kt b/app/src/androidTest/java/com/duckduckgo/app/global/api/PixelAtbRemovalInterceptorTest.kt
new file mode 100644
index 000000000000..f1c3aaa97482
--- /dev/null
+++ b/app/src/androidTest/java/com/duckduckgo/app/global/api/PixelAtbRemovalInterceptorTest.kt
@@ -0,0 +1,47 @@
+/*
+ * Copyright (c) 2021 DuckDuckGo
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+package com.duckduckgo.app.global.api
+
+import com.duckduckgo.app.pixels.AppPixelName
+import org.junit.Assert.assertEquals
+import org.junit.Before
+import org.junit.Test
+
+class PixelAtbRemovalInterceptorTest {
+    private lateinit var pixelAtbRemovalInterceptor: PixelAtbRemovalInterceptor
+
+    @Before
+    fun setup() {
+        pixelAtbRemovalInterceptor = PixelAtbRemovalInterceptor()
+    }
+
+    @Test
+    fun whenSendPixelTheRedactAtvInfoFromDefinedPixels() {
+        AppPixelName.values().map { it.pixelName }.forEach { pixelName ->
+            val pixelUrl = String.format(PIXEL_TEMPLATE, pixelName)
+            val removalExpected = PixelAtbRemovalInterceptor.pixels.contains(pixelName)
+
+            val interceptedUrl = pixelAtbRemovalInterceptor.intercept(FakeChain(pixelUrl)).request.url
+            assertEquals(removalExpected, interceptedUrl.queryParameter("atb") == null)
+        }
+    }
+
+    companion object {
+        private const val PIXEL_TEMPLATE = "https://improving.duckduckgo.com/t/%s_android_phone?atb=v255-7zu&appVersion=5.74.0&test=1"
+    }
+
+}
diff --git a/app/src/main/java/com/duckduckgo/app/di/NetworkModule.kt b/app/src/main/java/com/duckduckgo/app/di/NetworkModule.kt
index 7e2ff0104f76..1ef6c5b7324e 100644
--- a/app/src/main/java/com/duckduckgo/app/di/NetworkModule.kt
+++ b/app/src/main/java/com/duckduckgo/app/di/NetworkModule.kt
@@ -42,11 +42,13 @@ import dagger.Module
 import dagger.Provides
 import kotlinx.coroutines.CoroutineScope
 import okhttp3.Cache
+import okhttp3.Interceptor
 import okhttp3.OkHttpClient
 import retrofit2.Retrofit
 import retrofit2.adapter.rxjava2.RxJava2CallAdapterFactory
 import retrofit2.converter.moshi.MoshiConverterFactory
 import retrofit2.converter.scalars.ScalarsConverterFactory
+import timber.log.Timber
 import java.io.File
 import javax.inject.Named
 import javax.inject.Singleton
@@ -72,10 +74,17 @@ class NetworkModule {
     fun pixelOkHttpClient(
         apiRequestInterceptor: ApiRequestInterceptor,
         pixelReQueryInterceptor: PixelReQueryInterceptor,
+        pixelAtbRemovalInterceptor: PixelAtbRemovalInterceptor
     ): OkHttpClient {
         return OkHttpClient.Builder()
             .addInterceptor(apiRequestInterceptor)
             .addInterceptor(pixelReQueryInterceptor)
+            .addInterceptor(pixelAtbRemovalInterceptor)
+            // shall be the last one as it is logging the pixel request url that goes out
+            .addInterceptor { chain: Interceptor.Chain ->
+                Timber.v("Pixel url request: ${chain.request().url}")
+                return@addInterceptor chain.proceed(chain.request())
+            }
             .build()
     }
 
@@ -117,6 +126,11 @@ class NetworkModule {
         return PixelReQueryInterceptor()
     }
 
+    @Provides
+    fun pixelAtbRemovalInterceptor(): PixelAtbRemovalInterceptor {
+        return PixelAtbRemovalInterceptor()
+    }
+
     @Provides
     fun trackerListService(@Named("api") retrofit: Retrofit): TrackerListService =
         retrofit.create(TrackerListService::class.java)
diff --git a/app/src/main/java/com/duckduckgo/app/global/api/PixelAtbRemovalInterceptor.kt b/app/src/main/java/com/duckduckgo/app/global/api/PixelAtbRemovalInterceptor.kt
new file mode 100644
index 000000000000..654bb1bd8b51
--- /dev/null
+++ b/app/src/main/java/com/duckduckgo/app/global/api/PixelAtbRemovalInterceptor.kt
@@ -0,0 +1,47 @@
+/*
+ * Copyright (c) 2021 DuckDuckGo
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+package com.duckduckgo.app.global.api
+
+import androidx.annotation.VisibleForTesting
+import com.duckduckgo.app.global.AppUrl
+import com.duckduckgo.app.pixels.AppPixelName
+import okhttp3.Interceptor
+import okhttp3.Response
+
+class PixelAtbRemovalInterceptor : Interceptor {
+    override fun intercept(chain: Interceptor.Chain): Response {
+        val request = chain.request().newBuilder()
+        val pixel = chain.request().url.pathSegments.last()
+        val url = if (pixels.contains(pixel.substringBefore("_android_"))) {
+            chain.request().url.newBuilder().removeAllQueryParameters(AppUrl.ParamKey.ATB).build()
+        } else {
+            chain.request().url.newBuilder().build()
+        }
+
+        return chain.proceed(request.url(url).build())
+    }
+
+    companion object {
+        // list of pixels for which we'll remove the ATB information
+        @VisibleForTesting
+        val pixels = listOf(
+            AppPixelName.EMAIL_TOOLTIP_DISMISSED.pixelName,
+            AppPixelName.EMAIL_USE_ALIAS.pixelName,
+            AppPixelName.EMAIL_USE_ADDRESS.pixelName
+        )
+    }
+}