diff --git a/app/src/androidTest/java/com/duckduckgo/app/settings/SettingsViewModelTest.kt b/app/src/androidTest/java/com/duckduckgo/app/settings/SettingsViewModelTest.kt
index 9c9baccae195..3b3447b63d90 100644
--- a/app/src/androidTest/java/com/duckduckgo/app/settings/SettingsViewModelTest.kt
+++ b/app/src/androidTest/java/com/duckduckgo/app/settings/SettingsViewModelTest.kt
@@ -28,7 +28,6 @@ import com.duckduckgo.app.settings.SettingsViewModel.Command
 import com.duckduckgo.app.settings.db.SettingsDataStore
 import com.duckduckgo.app.statistics.Variant
 import com.duckduckgo.app.statistics.VariantManager
-import com.duckduckgo.app.statistics.VariantManager.VariantFeature.ThemeFeature.ThemeToggle
 import com.duckduckgo.app.statistics.pixels.Pixel
 import com.nhaarman.mockito_kotlin.*
 import org.junit.Assert.*
@@ -208,19 +207,5 @@ class SettingsViewModelTest {
         assertEquals(expectedStartString, latestViewState().version)
     }
 
-    @Test
-    fun whenThemeToggleFeatureExistsThenThemeToggleIsShown() {
-        whenever(mockVariantManager.getVariant()).thenReturn(Variant("aa", 1.0, listOf(ThemeToggle)))
-        testee.start()
-        assertTrue(latestViewState().showThemeToggle)
-    }
-
-    @Test
-    fun whenThemeToggleFeatureDoesNotExistThenThemeToggleIsNotShown() {
-        whenever(mockVariantManager.getVariant()).thenReturn(Variant("aa", 1.0, emptyList()))
-        testee.start()
-        assertFalse(latestViewState().showThemeToggle)
-    }
-
     private fun latestViewState() = testee.viewState.value!!
 }
\ No newline at end of file
diff --git a/app/src/main/java/com/duckduckgo/app/global/DuckDuckGoActivity.kt b/app/src/main/java/com/duckduckgo/app/global/DuckDuckGoActivity.kt
index 6c91aa080889..aa82d2fa3aba 100644
--- a/app/src/main/java/com/duckduckgo/app/global/DuckDuckGoActivity.kt
+++ b/app/src/main/java/com/duckduckgo/app/global/DuckDuckGoActivity.kt
@@ -24,7 +24,6 @@ import android.support.v4.content.LocalBroadcastManager
 import android.support.v7.app.AppCompatActivity
 import android.view.MenuItem
 import com.duckduckgo.app.settings.db.SettingsDataStore
-import com.duckduckgo.app.statistics.VariantManager
 import dagger.android.AndroidInjection
 import javax.inject.Inject
 
@@ -37,14 +36,11 @@ abstract class DuckDuckGoActivity : AppCompatActivity() {
     @Inject
     lateinit var settingsDataStore: SettingsDataStore
 
-    @Inject
-    lateinit var variantManager: VariantManager
-
     private var themeChangeReceiver: BroadcastReceiver? = null
 
     override fun onCreate(savedInstanceState: Bundle?) {
         AndroidInjection.inject(this)
-        themeChangeReceiver = applyTheme(settingsDataStore, variantManager.getVariant())
+        themeChangeReceiver = applyTheme(settingsDataStore)
         super.onCreate(savedInstanceState)
     }
 
diff --git a/app/src/main/java/com/duckduckgo/app/global/DuckDuckGoApplication.kt b/app/src/main/java/com/duckduckgo/app/global/DuckDuckGoApplication.kt
index a6ccfe434fd2..85d990e3c4f1 100644
--- a/app/src/main/java/com/duckduckgo/app/global/DuckDuckGoApplication.kt
+++ b/app/src/main/java/com/duckduckgo/app/global/DuckDuckGoApplication.kt
@@ -38,7 +38,6 @@ import com.duckduckgo.app.httpsupgrade.HttpsUpgrader
 import com.duckduckgo.app.job.AppConfigurationSyncer
 import com.duckduckgo.app.migration.LegacyMigration
 import com.duckduckgo.app.settings.db.SettingsDataStore
-import com.duckduckgo.app.statistics.VariantManager
 import com.duckduckgo.app.statistics.api.StatisticsUpdater
 import com.duckduckgo.app.statistics.pixels.Pixel
 import com.duckduckgo.app.statistics.pixels.Pixel.PixelName.APP_LAUNCH
@@ -90,10 +89,7 @@ open class DuckDuckGoApplication : HasActivityInjector, HasServiceInjector, HasS
 
     @Inject
     lateinit var notificationRegistrar: NotificationRegistrar
-
-    @Inject
-    lateinit var variantManager: VariantManager
-
+    
     @Inject
     lateinit var pixel: Pixel
 
@@ -127,7 +123,7 @@ open class DuckDuckGoApplication : HasActivityInjector, HasServiceInjector, HasS
         }
 
         initializeStatistics()
-        initializeTheme(settingsDataStore, variantManager.getVariant())
+        initializeTheme(settingsDataStore)
         loadTrackerData()
         configureDataDownloader()
         recordInstallationTimestamp()
diff --git a/app/src/main/java/com/duckduckgo/app/global/Theming.kt b/app/src/main/java/com/duckduckgo/app/global/Theming.kt
index 809fe7e6b499..42d44db06873 100644
--- a/app/src/main/java/com/duckduckgo/app/global/Theming.kt
+++ b/app/src/main/java/com/duckduckgo/app/global/Theming.kt
@@ -22,13 +22,9 @@ import android.content.Intent
 import android.content.IntentFilter
 import android.support.v4.content.LocalBroadcastManager
 import com.duckduckgo.app.browser.R
-import com.duckduckgo.app.global.DuckDuckGoTheme.DARK
-import com.duckduckgo.app.global.DuckDuckGoTheme.LIGHT
 import com.duckduckgo.app.global.Theming.Constants.BROADCAST_THEME_CHANGED
 import com.duckduckgo.app.global.Theming.Constants.THEME_MAP
 import com.duckduckgo.app.settings.db.SettingsDataStore
-import com.duckduckgo.app.statistics.Variant
-import com.duckduckgo.app.statistics.VariantManager.VariantFeature.ThemeFeature.LightThemeAsDefault
 
 
 enum class DuckDuckGoTheme {
@@ -38,9 +34,9 @@ enum class DuckDuckGoTheme {
 
 object Theming {
 
-    fun initializeTheme(settingsDataStore: SettingsDataStore, variant: Variant) {
+    fun initializeTheme(settingsDataStore: SettingsDataStore) {
         if (settingsDataStore.theme == null) {
-            settingsDataStore.theme = if (variant.hasFeature(LightThemeAsDefault)) LIGHT else DARK
+            settingsDataStore.theme = DuckDuckGoTheme.DARK
         }
     }
 
@@ -55,7 +51,7 @@ object Theming {
     }
 }
 
-fun DuckDuckGoActivity.applyTheme(settingsDataStore: SettingsDataStore, variant: Variant): BroadcastReceiver? {
+fun DuckDuckGoActivity.applyTheme(settingsDataStore: SettingsDataStore): BroadcastReceiver? {
     val themeId = THEME_MAP[Pair(manifestThemeId(), settingsDataStore.theme)] ?: return null
     setTheme(themeId)
     return registerForThemeChangeBroadcast()
diff --git a/app/src/main/java/com/duckduckgo/app/settings/SettingsActivity.kt b/app/src/main/java/com/duckduckgo/app/settings/SettingsActivity.kt
index 612aae9b474b..7113b6bfa280 100644
--- a/app/src/main/java/com/duckduckgo/app/settings/SettingsActivity.kt
+++ b/app/src/main/java/com/duckduckgo/app/settings/SettingsActivity.kt
@@ -24,7 +24,6 @@ import android.os.Bundle
 import android.support.v7.widget.SwitchCompat
 import android.view.View
 import android.widget.CompoundButton.OnCheckedChangeListener
-import androidx.core.view.isVisible
 import com.duckduckgo.app.about.AboutDuckDuckGoActivity
 import com.duckduckgo.app.browser.R
 import com.duckduckgo.app.feedback.ui.FeedbackActivity
@@ -77,7 +76,6 @@ class SettingsActivity : DuckDuckGoActivity() {
         viewModel.viewState.observe(this, Observer<SettingsViewModel.ViewState> { viewState ->
             viewState?.let {
                 version.text = it.version
-                lightThemeToggle.isVisible = it.showThemeToggle
                 lightThemeToggle.quietlySetIsChecked(it.lightThemeEnabled, lightThemeToggleListener)
                 autocompleteToggle.quietlySetIsChecked(it.autoCompleteSuggestionsEnabled, autocompleteToggleListener)
                 updateDefaultBrowserViewVisibility(it)
diff --git a/app/src/main/java/com/duckduckgo/app/settings/SettingsViewModel.kt b/app/src/main/java/com/duckduckgo/app/settings/SettingsViewModel.kt
index 3e06e1efcd72..b5cd9dce4660 100644
--- a/app/src/main/java/com/duckduckgo/app/settings/SettingsViewModel.kt
+++ b/app/src/main/java/com/duckduckgo/app/settings/SettingsViewModel.kt
@@ -24,7 +24,6 @@ import com.duckduckgo.app.global.DuckDuckGoTheme
 import com.duckduckgo.app.global.SingleLiveEvent
 import com.duckduckgo.app.settings.db.SettingsDataStore
 import com.duckduckgo.app.statistics.VariantManager
-import com.duckduckgo.app.statistics.VariantManager.VariantFeature.ThemeFeature.ThemeToggle
 import com.duckduckgo.app.statistics.pixels.Pixel
 import com.duckduckgo.app.statistics.pixels.Pixel.PixelName.*
 import timber.log.Timber
@@ -40,7 +39,6 @@ class SettingsViewModel @Inject constructor(
     data class ViewState(
         val loading: Boolean = true,
         val version: String = "",
-        val showThemeToggle: Boolean = false,
         val lightThemeEnabled: Boolean = false,
         val autoCompleteSuggestionsEnabled: Boolean = true,
         val showDefaultBrowserSetting: Boolean = false,
@@ -73,7 +71,6 @@ class SettingsViewModel @Inject constructor(
 
         viewState.value = currentViewState.copy(
             loading = false,
-            showThemeToggle = variant.hasFeature(ThemeToggle),
             lightThemeEnabled = isLightTheme,
             autoCompleteSuggestionsEnabled = settingsDataStore.autoCompleteSuggestionsEnabled,
             isAppDefaultBrowser = defaultBrowserAlready,
diff --git a/app/src/main/java/com/duckduckgo/app/statistics/VariantManager.kt b/app/src/main/java/com/duckduckgo/app/statistics/VariantManager.kt
index 9d457329f9bd..c464a6eb96a4 100644
--- a/app/src/main/java/com/duckduckgo/app/statistics/VariantManager.kt
+++ b/app/src/main/java/com/duckduckgo/app/statistics/VariantManager.kt
@@ -16,10 +16,8 @@
 
 package com.duckduckgo.app.statistics
 
-import android.os.Build
 import android.support.annotation.WorkerThread
 import com.duckduckgo.app.statistics.VariantManager.Companion.DEFAULT_VARIANT
-import com.duckduckgo.app.statistics.VariantManager.VariantFeature.ThemeFeature.*
 import com.duckduckgo.app.statistics.store.StatisticsDataStore
 import timber.log.Timber
 
@@ -27,12 +25,6 @@ import timber.log.Timber
 interface VariantManager {
 
     sealed class VariantFeature {
-
-        sealed class ThemeFeature : VariantFeature() {
-            object ThemeToggle : ThemeFeature()
-            object LightThemeAsDefault : ThemeFeature()
-            object DarkThemeAsDefault : ThemeFeature()
-        }
     }
 
     companion object {
@@ -43,13 +35,7 @@ interface VariantManager {
         val ACTIVE_VARIANTS = listOf(
             // SERP variants - do not remove
             Variant(key = "sa", weight = 1.0, features = emptyList()),
-            Variant(key = "sb", weight = 1.0, features = emptyList()),
-
-            // Light theme experiment
-            Variant(key = "mg", weight = 2.0, features = emptyList()),
-            Variant(key = "mh", weight = 1.0, features = listOf(LightThemeAsDefault, ThemeToggle)),
-            Variant(key = "mj", weight = 1.0, features = listOf(DarkThemeAsDefault, ThemeToggle))
-        )
+            Variant(key = "sb", weight = 1.0, features = emptyList()))
     }
 
     fun getVariant(activeVariants: List<Variant> = ACTIVE_VARIANTS): Variant