diff --git a/subscriptions/subscriptions-impl/src/main/java/com/duckduckgo/subscriptions/impl/RealSubscriptions.kt b/subscriptions/subscriptions-impl/src/main/java/com/duckduckgo/subscriptions/impl/RealSubscriptions.kt
index f415333829ab..ea8c267888f1 100644
--- a/subscriptions/subscriptions-impl/src/main/java/com/duckduckgo/subscriptions/impl/RealSubscriptions.kt
+++ b/subscriptions/subscriptions-impl/src/main/java/com/duckduckgo/subscriptions/impl/RealSubscriptions.kt
@@ -260,6 +260,9 @@ interface PrivacyProFeature {
 
     @Toggle.DefaultValue(defaultValue = DefaultFeatureValue.INTERNAL)
     fun supportsSwitchSubscription(): Toggle
+
+    @Toggle.DefaultValue(defaultValue = DefaultFeatureValue.INTERNAL)
+    fun blackFridayOffer2025(): Toggle
 }
 
 @ContributesBinding(AppScope::class)
diff --git a/subscriptions/subscriptions-impl/src/main/java/com/duckduckgo/subscriptions/impl/SubscriptionsManager.kt b/subscriptions/subscriptions-impl/src/main/java/com/duckduckgo/subscriptions/impl/SubscriptionsManager.kt
index ab6bea48259d..14b936f9c679 100644
--- a/subscriptions/subscriptions-impl/src/main/java/com/duckduckgo/subscriptions/impl/SubscriptionsManager.kt
+++ b/subscriptions/subscriptions-impl/src/main/java/com/duckduckgo/subscriptions/impl/SubscriptionsManager.kt
@@ -268,6 +268,11 @@ interface SubscriptionsManager {
      * @return [SwitchPlanPricingInfo] containing current price, target price, and yearly monthly equivalent, or null if unavailable
      */
     suspend fun getSwitchPlanPricing(isUpgrade: Boolean): SwitchPlanPricingInfo?
+
+    /**
+     * @return `true` if the Black Friday offer is available, `false` otherwise
+     */
+    suspend fun blackFridayOfferAvailable(): Boolean
 }
 
 @SingleInstanceIn(AppScope::class)
@@ -409,6 +414,10 @@ class RealSubscriptionsManager @Inject constructor(
         return@withContext hasActiveSubscription && !isOnFreeTrial && isSwitchFeatureEnabled
     }
 
+    override suspend fun blackFridayOfferAvailable(): Boolean = withContext(dispatcherProvider.io()) {
+        return@withContext privacyProFeature.get().blackFridayOffer2025().isEnabled()
+    }
+
     override suspend fun getSwitchPlanPricing(isUpgrade: Boolean): SwitchPlanPricingInfo? = withContext(dispatcherProvider.io()) {
         return@withContext try {
             val currentSubscription = getSubscription() ?: return@withContext null
diff --git a/subscriptions/subscriptions-impl/src/main/java/com/duckduckgo/subscriptions/impl/settings/views/ProSettingView.kt b/subscriptions/subscriptions-impl/src/main/java/com/duckduckgo/subscriptions/impl/settings/views/ProSettingView.kt
index c18d9721b9ea..0ad5645610d5 100644
--- a/subscriptions/subscriptions-impl/src/main/java/com/duckduckgo/subscriptions/impl/settings/views/ProSettingView.kt
+++ b/subscriptions/subscriptions-impl/src/main/java/com/duckduckgo/subscriptions/impl/settings/views/ProSettingView.kt
@@ -187,9 +187,10 @@ class ProSettingView @JvmOverloads constructor(
         }
     }
 
-    private fun getActionButtonText(viewState: ViewState) = when (viewState.freeTrialEligible) {
-        true -> R.string.subscriptionSettingTryFreeTrial
-        false -> R.string.subscriptionSettingGet
+    private fun getActionButtonText(viewState: ViewState) = when {
+        viewState.blackFridayOfferAvailable -> R.string.subscriptionSettingBlackFridayOffer
+        viewState.freeTrialEligible -> R.string.subscriptionSettingTryFreeTrial
+        else -> R.string.subscriptionSettingGet
     }
 
     private fun getSubscriptionSecondaryText(viewState: ViewState) = if (viewState.duckAiPlusAvailable) {
diff --git a/subscriptions/subscriptions-impl/src/main/java/com/duckduckgo/subscriptions/impl/settings/views/ProSettingViewModel.kt b/subscriptions/subscriptions-impl/src/main/java/com/duckduckgo/subscriptions/impl/settings/views/ProSettingViewModel.kt
index baef7b9838ce..90092e8ddf37 100644
--- a/subscriptions/subscriptions-impl/src/main/java/com/duckduckgo/subscriptions/impl/settings/views/ProSettingViewModel.kt
+++ b/subscriptions/subscriptions-impl/src/main/java/com/duckduckgo/subscriptions/impl/settings/views/ProSettingViewModel.kt
@@ -73,6 +73,7 @@ class ProSettingViewModel @Inject constructor(
         val region: SubscriptionRegion? = null,
         val duckAiPlusAvailable: Boolean = false,
         val freeTrialEligible: Boolean = false,
+        val blackFridayOfferAvailable: Boolean = false,
     ) {
         enum class SubscriptionRegion { US, ROW }
     }
@@ -99,7 +100,7 @@ class ProSettingViewModel @Inject constructor(
         subscriptionsManager.subscriptionStatus
             .distinctUntilChanged()
             .onEach { subscriptionStatus ->
-                withContext(dispatcherProvider.io()) {
+                val newViewState = withContext(dispatcherProvider.io()) {
                     val offer = subscriptionsManager.getSubscriptionOffer().firstOrNull()
                     val region = when (offer?.planId) {
                         MONTHLY_PLAN_ROW, YEARLY_PLAN_ROW -> SubscriptionRegion.ROW
@@ -112,15 +113,15 @@ class ProSettingViewModel @Inject constructor(
                         feature == DuckAiPlus.value
                     } ?: false
 
-                    _viewState.emit(
-                        viewState.value.copy(
-                            status = subscriptionStatus,
-                            region = region,
-                            duckAiPlusAvailable = duckAiAvailable,
-                            freeTrialEligible = subscriptionsManager.isFreeTrialEligible(),
-                        ),
+                    viewState.value.copy(
+                        status = subscriptionStatus,
+                        region = region,
+                        duckAiPlusAvailable = duckAiAvailable,
+                        freeTrialEligible = subscriptionsManager.isFreeTrialEligible(),
+                        blackFridayOfferAvailable = subscriptionsManager.blackFridayOfferAvailable(),
                     )
                 }
+                _viewState.emit(newViewState)
             }.launchIn(viewModelScope)
     }
 
diff --git a/subscriptions/subscriptions-impl/src/main/res/values/donottranslate.xml b/subscriptions/subscriptions-impl/src/main/res/values/donottranslate.xml
index 90476d16a39b..89243d8488bc 100644
--- a/subscriptions/subscriptions-impl/src/main/res/values/donottranslate.xml
+++ b/subscriptions/subscriptions-impl/src/main/res/values/donottranslate.xml
@@ -21,4 +21,7 @@
     <string name="pirStorageUnavailableDialogMessage">Personal Information Removal is not available at this moment. Please restart the app and try again.</string>
     <string name="pirStorageUnavailableDialogButton">OK</string>
 
+    <!-- Black Friday offer-->
+    <string name="subscriptionSettingBlackFridayOffer">Save 40% on First Year</string>
+
 </resources>
diff --git a/subscriptions/subscriptions-impl/src/test/java/com/duckduckgo/subscriptions/impl/RealSubscriptionsManagerTest.kt b/subscriptions/subscriptions-impl/src/test/java/com/duckduckgo/subscriptions/impl/RealSubscriptionsManagerTest.kt
index 1e0cd38d97ec..1538448891de 100644
--- a/subscriptions/subscriptions-impl/src/test/java/com/duckduckgo/subscriptions/impl/RealSubscriptionsManagerTest.kt
+++ b/subscriptions/subscriptions-impl/src/test/java/com/duckduckgo/subscriptions/impl/RealSubscriptionsManagerTest.kt
@@ -2181,6 +2181,29 @@ class RealSubscriptionsManagerTest(private val authApiV2Enabled: Boolean) {
         whenever(playBillingManager.products).thenReturn(listOf(productDetails))
     }
 
+    @Test
+    fun whenBlackFridayOfferAvailableWithFeatureFlagEnabledThenReturnTrue() = runTest {
+        givenBlackFridayFeatureFlagEnabled(true)
+
+        val result = subscriptionsManager.blackFridayOfferAvailable()
+
+        assertTrue(result)
+    }
+
+    @Test
+    fun whenBlackFridayOfferAvailableWithFeatureFlagDisabledThenReturnFalse() = runTest {
+        givenBlackFridayFeatureFlagEnabled(false)
+
+        val result = subscriptionsManager.blackFridayOfferAvailable()
+
+        assertFalse(result)
+    }
+
+    @SuppressLint("DenyListedApi")
+    private fun givenBlackFridayFeatureFlagEnabled(value: Boolean) {
+        privacyProFeature.blackFridayOffer2025().setRawStoredState(State(remoteEnableState = value))
+    }
+
     private companion object {
         @JvmStatic
         @Parameterized.Parameters(name = "authApiV2Enabled={0}")
diff --git a/subscriptions/subscriptions-impl/src/test/java/com/duckduckgo/subscriptions/impl/settings/views/ProSettingViewModelTest.kt b/subscriptions/subscriptions-impl/src/test/java/com/duckduckgo/subscriptions/impl/settings/views/ProSettingViewModelTest.kt
index 5f9fd0f319ae..2131dacf45ce 100644
--- a/subscriptions/subscriptions-impl/src/test/java/com/duckduckgo/subscriptions/impl/settings/views/ProSettingViewModelTest.kt
+++ b/subscriptions/subscriptions-impl/src/test/java/com/duckduckgo/subscriptions/impl/settings/views/ProSettingViewModelTest.kt
@@ -81,6 +81,7 @@ class ProSettingViewModelTest {
         whenever(subscriptionsManager.subscriptionStatus).thenReturn(flowOf(SubscriptionStatus.EXPIRED))
         whenever(subscriptionsManager.getSubscriptionOffer()).thenReturn(emptyList())
         whenever(subscriptionsManager.isFreeTrialEligible()).thenReturn(false)
+        whenever(subscriptionsManager.blackFridayOfferAvailable()).thenReturn(false)
 
         viewModel.onCreate(mock())
         viewModel.viewState.test {
@@ -104,6 +105,7 @@ class ProSettingViewModelTest {
         whenever(subscriptionsManager.subscriptionStatus).thenReturn(flowOf(SubscriptionStatus.INACTIVE))
         whenever(subscriptionsManager.getSubscriptionOffer()).thenReturn(emptyList())
         whenever(subscriptionsManager.isFreeTrialEligible()).thenReturn(true)
+        whenever(subscriptionsManager.blackFridayOfferAvailable()).thenReturn(false)
 
         viewModel.onCreate(mock())
         viewModel.viewState.test {
@@ -118,6 +120,7 @@ class ProSettingViewModelTest {
         whenever(subscriptionsManager.subscriptionStatus).thenReturn(flowOf(SubscriptionStatus.AUTO_RENEWABLE))
         whenever(subscriptionsManager.getSubscriptionOffer()).thenReturn(listOf(subscriptionOffer.copy(features = setOf(Product.DuckAiPlus.value))))
         whenever(subscriptionsManager.isFreeTrialEligible()).thenReturn(true)
+        whenever(subscriptionsManager.blackFridayOfferAvailable()).thenReturn(false)
 
         viewModel.onCreate(mock())
         viewModel.viewState.test {
@@ -132,6 +135,7 @@ class ProSettingViewModelTest {
         whenever(subscriptionsManager.subscriptionStatus).thenReturn(flowOf(SubscriptionStatus.AUTO_RENEWABLE))
         whenever(subscriptionsManager.getSubscriptionOffer()).thenReturn(listOf(subscriptionOffer.copy(features = setOf(Product.NetP.value))))
         whenever(subscriptionsManager.isFreeTrialEligible()).thenReturn(true)
+        whenever(subscriptionsManager.blackFridayOfferAvailable()).thenReturn(false)
 
         viewModel.onCreate(mock())
         viewModel.viewState.test {
@@ -146,6 +150,7 @@ class ProSettingViewModelTest {
         whenever(subscriptionsManager.subscriptionStatus).thenReturn(flowOf(SubscriptionStatus.AUTO_RENEWABLE))
         whenever(subscriptionsManager.getSubscriptionOffer()).thenReturn(listOf(subscriptionOffer.copy(features = setOf(Product.DuckAiPlus.value))))
         whenever(subscriptionsManager.isFreeTrialEligible()).thenReturn(true)
+        whenever(subscriptionsManager.blackFridayOfferAvailable()).thenReturn(false)
 
         viewModel.onCreate(mock())
         viewModel.viewState.test {
@@ -154,6 +159,34 @@ class ProSettingViewModelTest {
         }
     }
 
+    @Test
+    fun whenBlackFridayOfferAvailableThenViewStateBlackFridayOfferAvailableTrue() = runTest {
+        whenever(subscriptionsManager.subscriptionStatus).thenReturn(flowOf(SubscriptionStatus.INACTIVE))
+        whenever(subscriptionsManager.getSubscriptionOffer()).thenReturn(emptyList())
+        whenever(subscriptionsManager.isFreeTrialEligible()).thenReturn(false)
+        whenever(subscriptionsManager.blackFridayOfferAvailable()).thenReturn(true)
+
+        viewModel.onCreate(mock())
+        viewModel.viewState.test {
+            assertTrue(awaitItem().blackFridayOfferAvailable)
+            cancelAndConsumeRemainingEvents()
+        }
+    }
+
+    @Test
+    fun whenBlackFridayOfferNotAvailableThenViewStateBlackFridayOfferAvailableFalse() = runTest {
+        whenever(subscriptionsManager.subscriptionStatus).thenReturn(flowOf(SubscriptionStatus.INACTIVE))
+        whenever(subscriptionsManager.getSubscriptionOffer()).thenReturn(emptyList())
+        whenever(subscriptionsManager.isFreeTrialEligible()).thenReturn(false)
+        whenever(subscriptionsManager.blackFridayOfferAvailable()).thenReturn(false)
+
+        viewModel.onCreate(mock())
+        viewModel.viewState.test {
+            assertFalse(awaitItem().blackFridayOfferAvailable)
+            cancelAndConsumeRemainingEvents()
+        }
+    }
+
     private val subscriptionOffer = SubscriptionOffer(
         planId = "test",
         offerId = null,