diff --git a/config/assembler.yml b/config/assembler.yml
index 4fff5be4c..2744f74ee 100644
--- a/config/assembler.yml
+++ b/config/assembler.yml
@@ -7,6 +7,8 @@ environments:
     google_tag_manager:
       enabled: true
       id: GTM-KNJMG2M
+    feature_flags:
+      SEARCH_OR_ASK_AI: true
   staging:
     uri: https://staging-website.elastic.co
     path_prefix: docs